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Back to News

  • News
New Wiggle website homepage
New Wiggle website homepage (Image Credit: Farrelly Atkinson)

“Awful, poor branding, less functionality. What was the point?” Customers not happy with Wiggle’s new website; Disc brakes or banshee? Horrific brake squealing; Londoners are UK’s most active commuters; TDF Netflix doc out 8 June + more on the live blog

It’s Wednesday and Ryan Mallon’s back for more cycling-related shenanigans (and maybe some news) on the live blog
  • by Ryan Mallon
Wed, Apr 26, 2023 08:56
38

SUMMARY

  • Glasgow world championships will be “bigger than the Tour de France”, says Chris Hoy
  • Peter Sagan’s new post-road plans ‘leaked’…
  • Mark your calendars and stockpile the popcorn: Tour de France Netflix doc set for 8 June release
  • “Awful, poor branding, less functionality. What was the point?” Customers unimpressed by Wiggle’s new website
  • My eyes, my eyes!
  • Cycling UK announces first female majority leadership in 145-year history
  • Noisy disc brakes or a banshee?
  • Strava study reveals that Londoners are (shockingly) UK’s biggest active travel commuters – as Northern Ireland lags behind, as usual…
  • Under-pressure Zaaf team pull out of women’s Vuelta
  • Boardman’s new prototype gravel bike is basically a ’90s mountain bike, but is that a bad thing?
  • Tell us how you really feel folks! A round-up of things on road.cc that have proved unpopular so far this week
  • Extinction Rebellion founder Roger Hallam "crushes" his leg bone after falling off bike
  • Ethan Vernon powers to sprint victory on opening road stage of Tour de Romandie, Cav and Simon Yates abandon
  • Some more of your Wiggle reaction
New Wiggle website homepage
New Wiggle website homepage (Image Credit: Farrelly Atkinson)
26 April 2023, 08:56

Glasgow world championships will be “bigger than the Tour de France”, says Chris Hoy

Believe it or not, but the big ‘Days to Go’ banner, marking the countdown until the first ever combined UCI world cycling championships takes place in Scotland in August, has already ticked down into double figures (I know, where has the year gone?).

Yep, that’s right, there are now only 99 days until Glasgow’s Mega-Worlds (or the Cycling Olympics, as I like to call it), combining seven different bike riding disciplines, from road racing to BMX and artistic cycling, gets underway.

And yesterday Sir Chris Hoy – known for nabbing a rainbow jersey or two, or 11, in his time – claimed that the inaugural 11-day-long championships could potentially be “bigger than the Tour de France”.

The biggest cycling event ever. 🌎

We are excited to see the cycling world come together in 100 days at the 2023 UCI Cycling World Championships! 🤩#GlasgowScotland2023 | @CyclingWorlds pic.twitter.com/QZLXHzi91Y

— UCI (@UCI_cycling) April 25, 2023

Speaking at an event in Glasgow to mark 100 days until the festival of bike riding takes place, the retired track sprinter told the BBC: “The impact this could have is quite staggering. [With] 100 days to go, it’s going to pass in the blink of an eye.

“You look at the scale of how big it’s going to be… bigger than the Tour de France, bigger than any cycling event ever in history and that says it all.

“Glasgow has been fantastic at getting behind big sporting events. We had the European championships here in 2018, the Commonwealth Games in 2014.

“On the cycling front we’ve had various major events at the velodrome so it’s great to see that continue.”

1️⃣0️⃣0️⃣ days to go until Scotland welcomes the world and stages the biggest cycling event ever! 🚴

As part of today’s celebrations, I popped to George Square and got the chance to speak with @chrishoy and @MaggiesCentres #GlasgowScotland2023 | #PowerOfTheBike pic.twitter.com/OppVjSXYon

— Lord Provost of Glasgow (@LordProvostGCC) April 25, 2023

Hoy also hopes the worlds – and the range of different cycling disciplines on offer – will inspire people to get on their bikes in Scotland.

“One thing I hope comes from it all is that more people choose to cycle,” the six-time Olympic champion said.

“Not just for sport, not just to see that it’s a competitive thing but just to get out there and be more active.

“To improve their physical and mental health. To choose to cycle to work, to choose to cycle to school. There are so many spin-offs, so many benefits from cycling.

“You can see the work that’s gone in to improving the infrastructure on the roads around here as well to try to make it easier and more appealing for people to get on their bikes.”

He also told the Glasgow Times: “You don’t have to be competitive, you don’t have to be racing, you don’t have to be in lycra. Just get on your bike, have fun, enjoy yourselves, and reap the rewards.”

An event to inspire and ignite the cyclist in all of us 🌈

100 days to go until the 2023 UCI Cycling World Championships!
🗓️ Aug 3-13
#GlasgowScotland2023 pic.twitter.com/MKPyTaXDpf

— UCI (@UCI_cycling) April 25, 2023

Hoy’s ambition for the Glasgow worlds to inspire more people to cycle was echoed by Susan Aitken, the leader of Glasgow City Council.

“With 100 days to go until we are, once again, the centre of the sporting world, our plans to host eight of the 13 UCI World Championships in the city and welcome visitors from around the world are being finalised,” the councillor said.

“As we move to event time, we will be continuing to tell people what to expect in August, how they can become involved and inspire people across the city to get on their bikes, travelling sustainably on our growing network of high quality, segregated cycling infrastructure.”

26 April 2023, 08:56

Peter Sagan’s new post-road plans ‘leaked’…

We all know that Peter Sagan is bidding the world of road racing adieu at the end of this year, to focus on the mountain biking at the 2024 Paris Olympics, but could the three-time world champion be tempted into adding another cycling discipline to his training plans?

So, @petosagan to make his Artistic Cycling debut at #GlasgowScotland2023 😜

Stranger things have happened… 🤣#PowerOfTheBike https://t.co/keB5le7IUy

— 2023 UCI Cycling World Championships (@CyclingWorlds) April 25, 2023

Now, here’s an idea for the next Mega-Worlds in 2027 – a wheelie-athon up the Muur van Geraardsbergen, with Sagan and the peloton’s newest show boater Arnaud De Lie as the favourites.

When bad luck rules you out of @GentWevelgem, just make the best out of it, @Arnaud_De_Lie must have thought 😜

Credit: Erwan Bolle pic.twitter.com/bxxNSVFUYO

— Lotto Dstny (@lotto_dstny) March 26, 2023

Come on UCI, sort it out…

26 April 2023, 08:56

Mark your calendars and stockpile the popcorn: Tour de France Netflix doc set for 8 June release

Speaking of countdowns to important events, this morning it was finally (finally!) confirmed that the much-anticipated Tour de France documentary – with the least imaginative name possible – ‘Unchained’ will be released on Netflix on 8 June, midway through the Critérium du Dauphiné:

21 Stages. 176 Riders. One aim. The Maillot Jaune.

Through sun, rain, valleys and mountains, follow the riders as they tackle the greatest cycling race on Earth.

Le Tour de France Unchained : Coming globally on @netflix, June 8th. pic.twitter.com/ZQ4kp06Eh7

— Tour de France™ (@LeTour) April 26, 2023

Eight episodes of the Tour doc and the Dauphiné at the same time? Where’s my annual leave form?

26 April 2023, 08:56

“Awful, poor branding, less functionality. What was the point?” Customers unimpressed by Wiggle’s new website

The future’s bright, the future’s… not orange, it seems. Well, judging by Wiggle’s decision to ditch their famous logo with a snazzy new green and blue branding, as a well as a contentious new website, anyway.

Anyone who’s ever ordered anything from Wiggle, ever, will have been aware of the company’s plans to update their site, through a series of emails, requests, and clarifications about order history downloads over the past week.

So, it was a bit of a relief when the leading UK-based online bicycle retailer, which was taken over by German company Signa Sports United in 2021, revealed their new look and new logo (complete with “new energy”, apparently) on social media last night:

 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Wiggle (@wiggle_sport)

While some customers seem to be happy with the new look and squiggly (or should that be ‘wiggly’) font, others are less impressed with this particular rebranding exercise:

I’m sorry but It’s absolutely dreadful. Who signed off on this awful rebrand 🤮 it’s actually put me off visiting the website

— Gareth Jones (@GJ_9) April 25, 2023

“Honestly, being completely objective, your new website looks and feels terrible. Who on earth designed that?” asked Chris on Instagram.

New Wiggle website
New Wiggle website (Image Credit: Farrelly Atkinson)
New Wiggle website
New Wiggle website (Image Credit: Farrelly Atkinson)

However, putting aside the minor quibbles about logos, most of the criticism has been reserved for the retailer’s new green-accented website, which customers have lambasted for its apparent lack of functionality (some filtering and sorting features have disappeared) and accessibility, while also noting that prices appear to have gone up since the rebrand.

Awful, poor branding, less functionality. What was the point. Has no one there heard of “If it ain’t broke don’t fix it”?

— Chris Highfield 🚴‍♂️ (@cmhtw33t) April 26, 2023

“I preferred the orange as well, but hey, I guess it takes time to adapt to new things, though I don’t understand the need of changing it. The app still doesn’t work for me and I cannot log in as it seems like it doesn’t recognise my user name and password,” wrote Alex.

Mick, meanwhile, was rather more cutting: “Please use the newfound energy to make the website as functional as it used to be. Bring back all of the filters.”

Functionality totally up the wall. Did anybody test stuff, like account saved addresses etc? Wiggle+ delivery not working either. I could go on…

— Nick_AKA_baldtreble (@Nick_AKA_) April 25, 2023

“No wonder you can’t afford to migrate customer data properly, spent it all on a new logo and colour,” said an especially scathing Wiggle customer.

Another complained: “No wish list anymore?! Half of the filters have gone so you have to wade through out-of-stock items on a search. Hope there are improvements coming ASAP!”

Website sucks…
Alot of deals gone…
Cyclescheme gone…
Option to sort by discount % gone…

— Cj Sutton (@Ceejays88) April 25, 2023

Come on @Wiggle_Sport this new app/web site is just rubbish – has anyone tested it? I can’t login, most items out of stock, some that are not saying OOS don’t have any sizes available??? At least reply to people’s concerns and explain.

— Rich Bevan (@richbevan0370) April 26, 2023

“Please explain to me why all your prices went up,” said a fellow Insta user. “Worst redesign ever.”

Lots of energy gone into nonsense marketing blurb, but you seem to have forgotten you’re originally a cycling retailer – have to scroll ages on home page before seeing anything other than running.

Also your new logo looks like it says Wriggle, not wiggle.

— Mark Lewis (@1Mark_Lewis) April 26, 2023

I’ve definitely seen rebrands go down better…

But what do you reckon? Are you a fan of the new bright green Wiggle? Or will you be demanding a return to the old orange days?

26 April 2023, 08:56

My eyes, my eyes!

 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by parcours.cc (@rideparcours)

Quick, someone get Adam Blythe on the phone…

> Whoa! What do you think of the head tube on Adam Blythe’s gold Genesis?

26 April 2023, 08:56

Cycling UK announces first female majority leadership in 145-year history

Cycling UK has today announced two new appointees to its senior leadership team, Katie Legg and Sarah McMonagle, which means that – for the first time in the charity’s 145-year history – it will have a predominantly female team at its top table.

The appointments ensure that Cycling UK now has a female chair of trustees, a female chief executive, and a 50/50 split between male and female directors. 58 percent of the charity’s total workforce is also now made up of women.

Katie Legg, a director at Mental Health UK who previously worked for Sport England, will take up the role of commercial director at the cycling charity, while Sarah McMonagle leaves the countryside charity CPRE to manage Cycling UK’s campaigns, public affairs, communications, and marketing teams.

“It’s a really great time for me to be joining Cycling UK,” Legg said in a statement. “There is such a variety of reasons why people want to go cycling now, including reducing their carbon footprint and saving money. I look forward to growing Cycling UK’s offer to everyone so that whatever reason we cycle, we cycle safe, have fun, and make the most of the amazing cycle routes the UK has.”

McMonagle added: “Cycling UK already provides a strong voice for those who want to drive less and cycle more, and I’m looking forward to joining the charity to help that voice grow even louder.

“Whether we live in towns, cities or the countryside, encouraging more people to cycle is a no-brainer in a climate and cost of living crisis.

“And the best thing is, everyone benefits when more people cycle. I can’t wait to join the team and help ensure Cycling UK reaches even more people who don’t currently benefit from time out on a bike.”

26 April 2023, 08:56

Noisy disc brakes or a banshee?

 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by road.cc (@road.cc)

My poor ears… For a second I thought I was watching the death coach scene from Darby O’Gill and the Little People (for those of you under 50 or not from Ireland, look it up).

Chalk that one up as another victory for good old, never squealy (ever!) rim brakes…

26 April 2023, 08:56

Strava study reveals that Londoners are (shockingly) UK’s biggest active travel commuters – as Northern Ireland lags behind, as usual…

In news that should surprise absolutely nobody, people in London commute further and longer on foot or by bike than any other region in the UK, a new Strava study has found.

This absolutely shocking data was collected by Strava Metro, which provides anonymised activity stats for free to city planners, advocacy groups, and researchers to help improve infrastructure investment in cities across the UK.

With the slow adjustment away from remote and hybrid working, as well as the cost of living crisis, hastening the return of the daily commute, Strava found that it takes the average Londoner (or at least the average Londoner who uses Strava) 27 minutes and 13 seconds to walk or cycle to work, with Merton, a borough in southwest London, clocking up the longest average commute anywhere in the UK, at 30:43 and 5.4 miles.

However, Bromley appears to be the cycling commute capital of London, with Strava-using cyclists there covering an average of 9.4 miles to get to work, in a more than respectable time of 39:42.

Belfast bike route Alfred Street (Image by Department for Regional Development, Northern Ireland)
Alfred Street protected bike lane, Belfast (Image Credit: Department for Regional Development)
Belfast bike route Alfred Street (Image by Department for Regional Development, Northern Ireland)
Alfred Street protected bike lane, Belfast (Image Credit: Department for Regional Development)

And, in even less shocking news to anyone who reads my frequent rants on the live blog, Northern Ireland’s commuters chalked up the eight quickest and shortest commutes by bike or on foot in the UK.

In fact, active travel commuters in Ballymena averaged a paltry 16:48 average travel time, while Cookstown (the retail capital of Mid-Ulster) and Derry-stroke-Londonderry both averaged just 1.5 miles.

I don’t know about you, but those figures seem to me to suggest that commuters in Northern Ireland feel compelled to avoid walking or cycling to work if it’s more than two miles from their homes.

I can’t for the life of me think why though…

> Sinn Féin minister “neglecting Northern Ireland’s future” and “locking us all into a fossil-fuelled dark age”, says Cycling UK

> Cycling UK slams Northern Ireland’s “baffling” Tour de France bid when active travel strategy puts cyclists “at risk”

> Mum compares school run to “going into battle” as Sustrans calls for School Streets to be introduced in Northern Ireland

Oh yeah, that’s right…

26 April 2023, 08:56

Under-pressure Zaaf team pull out of women’s Vuelta

It’s been a few weeks in the making, but this morning the organisers of La Vuelta Femenina – the first proper stage race version of which gets underway next Monday – finally confirmed that the beleaguered Zaaf team won’t be lining up at the start in Torrevieja.

🚴🏻‍♀️ El equipo @ZaafTeam no participará en #LaVueltaFemenina. 23 equipos estarán en la línea de salida de Torrevieja.

🚴🏻‍♀️ Zaaf Cycling Team won’t be at the start of #LaVueltaFemenina. 23 teams will be at the TTT in Torrevieja.

— La Vuelta Femenina by Carrefour.es (@LaVueltaFem) April 26, 2023

The Spanish squad has suffered a mass exodus in recent weeks amidst accusations of unpaid wages, with the UCI last month allowing the team’s riders to look for new teams.

Since then, French champion Audrey Cordon-Ragot – who was also one of the high-profile casualties of the ill-fated B&B Hotels project over the winter – terminated her contract to join Human Powered Health, while last week Lucie Jounier and Mareille Meijering signed for Coop-Hitec Products and Movistar respectively.

With the squad now down to the UCI minimum requirement of just eight riders – having started the season with 15 – Vuelta organisers Unipublic have confirmed that Zaaf’s management opted to pull out of the week-long race, the first since the event’s expansion and move from its September slot alongside the men’s Vuelta.

The organisers also noted that Zaaf won’t be replaced on the start-list, with 23 teams now set to battle for the red jersey.

26 April 2023, 08:56

Boardman’s new prototype gravel bike is basically a ’90s mountain bike, but is that a bad thing?

Boardman’s new hardta- sorry, I mean, gravel bike is washing ‘90s nostalgia all over anyone who sees it.

Although to be fair, for some unknown reason, ‘90s ‘retro’ (I know) is all the rage these days. Haven’t you seen all the students walking about in shell suits? So, it makes a lot of sense for Boardman to jump on the bandwagon.

> Boardman’s new prototype gravel bike is basically a ’90s mountain bike, but is that a bad thing?

“The ‘90s were awesome. Best music. I was in the shape of my life. And hard tail FTW,” says Torc on Facebook, threatening to turn our page into one of those horrific ‘Do you remember when?’ pages.

“Yeah the ‘90s MTB basically applies to most gravel bikes. Very similar geometry just add drops,” says Nat, while Dave described the Boardman prototype as a “thinner tyred hardtail”.

Jakub, meanwhile, reckons he knows where this whole gravel malarkey may be headed: “Next BIG step: a gravel with two different wheel sizes.”

Finally, Gavin was on hand to give some old-school mountain bikers advice on how to cash in on their rusty old machine in the garage.

“My mate was trying to sell a hybrid bike online”, he said. “I told him to relist it as a flat bar gravel bike and it sold within the day.”

Lovely jubbly, you know it makes sense…

26 April 2023, 08:56

Tell us how you really feel folks! A round-up of things on road.cc that have proved unpopular so far this week

joe skipper comment
joe skipper comment (Image Credit: Farrelly Atkinson)
joe skipper comment
joe skipper comment (Image Credit: Farrelly Atkinson)

It’s been a busy week as always on road.cc, and we couldn’t help but notice a strong theme of scepticism and scorn running through the comments sections under a lot of articles and reviews. You ‘orrible lot! We’ll start with Joe Skipper’s new aero position, which is giving Sredlums “fast clown” vibes…  

simon e
simon e (Image Credit: Farrelly Atkinson)
simon e
simon e (Image Credit: Farrelly Atkinson)

…and moving on to our story on Rapha’s latest collaboration with Paul Smith, in which Simon E suggests that the designer underdid it on the psychedelic substance abuse back in the day. 

chucksneed
chucksneed (Image Credit: Farrelly Atkinson)
chucksneed
chucksneed (Image Credit: Farrelly Atkinson)

How about this glowing observation on the CES Sport Draig wheelset? 

koo comment
koo comment (Image Credit: Farrelly Atkinson)
koo comment
koo comment (Image Credit: Farrelly Atkinson)

Plus some shady talk about the Koo Demos Sunglasses, and…. it’s only Wednesday! Stay tuned for a round-up of great cycling products with indicators on them tomorrow, followed by 10 reasons why press-fit is better on Friday and a weekend guide to the best white bib shorts…

26 April 2023, 08:56

Extinction Rebellion founder Roger Hallam "crushes" his leg bone after falling off bike

Roger Hallam - via Facebook
Roger Hallam - via Facebook (Image Credit: Farrelly Atkinson)
Roger Hallam - via Facebook
Roger Hallam – via Facebook (Image Credit: Farrelly Atkinson)

In a lengthy “cheerful” post, the 56-year-old environmental activist and co-founder of Extinction Rebellion revealed he’d had a nasty fall: “I am writing this from a hospital bed. See the picture,” said Hallam. 

“I fell off my bike and crushed my leg bone. But I’m still writing a cheerful post. So really you don’t have any excuse, do you?”

Hallam’s environmental movement has hit the headlines this week, with Extinction Rebellion holding a four-day protest they called ‘The Big One’ last week and over the weekend, and then gathering in Parliament Square on Monday to demand the Government agree to stopping new fossil fuel projects – the 5pm deadline came and went with no such agreements made. 

26 April 2023, 08:56

Ethan Vernon powers to sprint victory on opening road stage of Tour de Romandie, Cav and Simon Yates abandon

VICTOIRE D’ETHAN VERNON !@EthanVernon22 @soudalquickstep pic.twitter.com/HA4BqRgycI

— Tour de Romandie (@TourDeRomandie) April 26, 2023

Blink and you’ll miss the new(ish) British name in the sprinting game… 

Adding to his Volta a Catalunya stage win from last season and Trofeo Palma success this year, the Soudal-QuickStep fast man powered clear to win easily from Trek’s Thibau Nys (who seemed upset with something on his Madone) and Milan Menten. Romain Bardet somehow ended up fourth, there’s something I never thought I’d say on a sprint stage.

Vernon has taken the GC from his teammate Josef Černý and will wear the leader’s jersey on tomorrow’s hilly stage. Riders who won’t be appearing tomorrow include Mark Cavendish and Simon Yates who both abandoned along with former world champion Rui Costa and Cav’s Astana teammate Alexey Lutsenko.

The wait for the Manx Missile win goes on…

26 April 2023, 08:56

Some more of your Wiggle reaction

Not a lot of love for Wiggle’s rebrand, and that’s putting it politely, while I’m sure many of you will get over the colour change, the reports of poor functionality, issues with the website and generally being a bit of a pain in the bleep are more concerning…

This is so bad. Came on here to check as I thought it was a scam site. 😂😂😂😂😂😂

— Jay Podesta (@JayPodesta) April 26, 2023

 hawkinspeter “just tried to find GP5000TLs on the Wiggle site to see how it’s working and I’m not impressed. I couldn’t see how to filter in-stock items and couldn’t find a separate category for tubeless.

“They might want me to have to spend longer searching on their site (more chance of extra purchases), but as a lazy person, I’m just as likely to look elsewhere if it’s going to be easier.”

Ah yes, the old rumour certain large shops are designed to be like a maze, doesn’t really work online, does it?

SimoninSpalding said: “My one hope for the updated Wiggle website was that it would be responsive and work properly on a mobile. This doesn’t appear to be the case, and yet the Chain Reaction site does? Ultimately I purchased from them when they had the right product at the right price, if they make it more difficult to find what I want and the prices have gone up I won’t be buying much.”

Not everyone’s upset though, a1white reckons it “looks fine to me”. “It’s common for new website brandings to get criticism when first launched as it takes time for people to get used to them,” they suggested.

But Matthew Acton-Varian replied: “A change of branding and interface is one thing. But to remove popular functions and make navigating the site harder, that’s poor. A number of complaints are about the useability as well as the appearance of the site. Not to mention that old order data cannot be retrieved on the new system.”

In conclusion…

Live blog comment (24/4/2023)
2023) (Image Credit: Farrelly Atkinson)
Live blog comment (24/4/2023)
2023) (Image Credit: Farrelly Atkinson)

 

 

26 April 2023, 08:56

More collisions at UK's first Dutch-style roundabout than old layout, figures reveal

More collisions at UK's first Dutch-style roundabout than old layout, figures reveal

There have been 10 collisions, three of them serious, since the infrastructure opened in 2020, however Cambridgeshire County Council also noted that cycling levels have risen by almost 50 per cent and pedestrian use is up 30 per cent

26 April 2023, 08:56

Mistaking a Specialized Tarmac SL7 for a branch? I don’t think I could be more furious…

Marco Haller's Specialized Tarmac crushed by reversing driver

Marco Haller's Specialized Tarmac crushed by reversing driver

Bora-Hansgrohe pro had stopped behind the car when the driver, who thought Haller's SL7 was a branch, drove over his team bike three times

26 April 2023, 08:56

Councillor knocked off bike while cycling to road safety meeting welcomes HGV measures

Councillor knocked off bike while cycling to road safety meeting welcomes HGV measures

Since 2020, four cyclists have been killed in collisions with the driver of an HGV in Oxford, with more requirements for developers of construction sites now to be introduced

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  • cycling live blog, live blog, road.cc live blog
Ryan Mallon
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After obtaining a PhD, lecturing, and hosting a history podcast at Queen’s University Belfast, Ryan joined road.cc in December 2021 and since then has kept the site’s readers and listeners informed and enthralled (well at least occasionally) on news, the live blog, and the road.cc Podcast. After boarding a wrong bus at the world championships and ruining a good pair of jeans at the cyclocross, he now serves as road.cc’s senior news writer. Before his foray into cycling journalism, he wallowed in the equally pitiless world of academia, where he wrote a book about Victorian politics and droned on about cycling and bikes to classes of bored students (while taking every chance he could get to talk about cycling in print or on the radio). He can be found riding his bike very slowly around the narrow, scenic country lanes of Co. Down.  

38 Comments

38 thoughts on ““Awful, poor branding, less functionality. What was the point?” Customers not happy with Wiggle’s new website; Disc brakes or banshee? Horrific brake squealing; Londoners are UK’s most active commuters; TDF Netflix doc out 8 June + more on the live blog”

  1. ChuckSneed
    April 26, 2023 at 11:24 am
    0

    If you don’t like the new
    If you don’t like the new Wiggle website, just don’t use it. Shop elsewhere.

    Log In or Register to post comments
    • lesterama
      April 26, 2023 at 11:32 am
      0

      Yeah, but it’s fun to take
      Yeah, but it’s fun to take the piss out of crap rebrands.

      Log In or Register to post comments
  2. SimoninSpalding
    April 26, 2023 at 11:32 am
    0

    My one hope for the updated

    My one hope for the updated Wiggle website was that it would be responsive and work properly on a mobile. This doesn’t appear to be the case, and yet the Chain Reaction site does???

    Ultimately I purchased from them when they had the right product at the right price, if they make it more difficult to find what I want and the prices have gone up I won’t be buying much.

    Log In or Register to post comments
  3. shoko
    April 26, 2023 at 11:58 am
    0

    The Android app, at the

    The Android app, at the moment, still has the old logo in the header, the new logo on the page and I can see my order history!

    Log In or Register to post comments
  4. hawkinspeter
    April 26, 2023 at 12:06 pm
    0

    Just tried to find GP5000TLs

    Just tried to find GP5000TLs on the Wiggle site to see how it’s working and I’m not impressed. I couldn’t see how to filter in-stock items and couldn’t find a separate category for tubeless.

    They might want me to have to spend longer searching on their site (more chance of extra purchases), but as a lazy person, I’m just as likely to look elsewhere if it’s going to be easier.

    Log In or Register to post comments
  5. Hirsute
    April 26, 2023 at 12:25 pm
    0

    Ethan Overton, 20, set off
    Ethan Overton, 20, set off from the UK on April 1, 2023, and travelled 1,948.7 miles across Europe to get to the Polish/Ukrainian border.

    After crossing through the Netherlands, Germany and Poland Ethan arrived at his destination on April 22, 2023, and said it “wasn’t as physically challenging” as he expected.

    He said his biggest challenges were “chafing” and getting bitten by a dog on his journey.

    Ethan’s goal has been to raise money for the British Red Cross and has raised just under £4,000 for them.

    https://www.gazette-news.co.uk/news/23482016.tiktoker-travels-essex-ukraine-22-days-cycling/

    Log In or Register to post comments
  6. Hirsute
    April 26, 2023 at 12:26 pm
    0

    Seem to be a number of
    Seem to be a number of deleted comments!

    Log In or Register to post comments
    • hawkinspeter
      April 26, 2023 at 12:32 pm
      0

      Hirsute wrote:

      Seem to be a number of deleted comments!

      — Hirsute

      Not that I can see

      Log In or Register to post comments
      • Hirsute
        April 26, 2023 at 12:42 pm
        0

        Not sure if that is a subtle
        Not sure if that is a subtle joke or a genuine question. Certainly fewer comments present than 30 mins ago.

        Log In or Register to post comments
        • Kendalred
          April 26, 2023 at 1:30 pm
          0

          Yes, there does look to have

          Yes, there does look to have been – namely a comment:  (something like) ‘it’s all downhill for Cycling UK’ – perhaps a comment on the new leadership being female. Presumably whoever wrote that realised they were being a dick and removed it themselves.

          Log In or Register to post comments
          • brooksby
            April 26, 2023 at 3:06 pm
            0

            Kendalred wrote:

            Yes, there does look to have been – namely a comment:  (something like) ‘it’s all downhill for Cycling UK’ – perhaps a comment on the new leadership being female. Presumably whoever wrote that realised they were being a dick and removed it themselves.

            — Kendalred

            Yep – there was, because I replied to it and said something like, “For cyclists, downhill is good“.

    • Adam Sutton
      April 26, 2023 at 12:42 pm
      0

      Glitch in the matrix. Oddly a

      Glitch in the matrix. Oddly a lot of older comments appeared when I refreshed.

      Log In or Register to post comments
      • nniff
        April 26, 2023 at 12:47 pm
        0

        I just tried, and was getting

        I just tried, and was getting very fed up with it – so I asked it to sort by relevance (not quite sure how it works that out, but never mind).  The first item it presented was ‘out of stock’ in all sizes and colours. Exit stage left.

        Log In or Register to post comments
    • Clem Fandango
      April 26, 2023 at 1:54 pm
      0

      Indeed there are.  Another

      Indeed there are.  Another one of the stable of profiles from one of the “regulars” seems to have bitten the dust.   They always revert to type and go too far eventually.

       

      Log In or Register to post comments
      • Rendel Harris
        April 26, 2023 at 2:50 pm
        0

        Clem Fandango wrote:

        Indeed there are.  Another one of the stable of profiles from one of the “regulars” seems to have bitten the dust.   They always revert to type and go too far eventually.

        — Clem Fandango

        Returning from a suspension by repeating almost exactly what they were suspended for does not argue the highest level of mental acuity…

        Log In or Register to post comments
      • perce
        April 26, 2023 at 3:25 pm
        0

        Who’s gone now?

        Who’s gone now?

        Log In or Register to post comments
        • hawkinspeter
          April 26, 2023 at 3:28 pm
          0

          perce wrote:

          Who’s gone now?

          — perce

          Who cares?

          Log In or Register to post comments
          • perce
            April 26, 2023 at 3:35 pm
            0

            True.

            True.

        • Clem Fandango
          April 26, 2023 at 6:53 pm
          0

          Don’t you know? I thought we
          Don’t you know? I thought we were the same person (apparently)?

          Log In or Register to post comments
          • perce
            April 26, 2023 at 7:14 pm
            0

            On yeah I forgot that.

            Oh yeah I forgot that.

  7. Adam Sutton
    April 26, 2023 at 12:36 pm
    0

    Maybe their aim was to match

    Maybe their aim was to match the delivery sevice of their courier of choice hermes….sorry evri.

    Log In or Register to post comments
  8. ubercurmudgeon
    April 26, 2023 at 12:38 pm
    0

    I’m pretty sure that Wiggle

    I’m pretty sure that Wiggle/CRC did free delivery on bikes before, now it is 20 quid.

    Log In or Register to post comments
  9. a1white
    April 26, 2023 at 12:41 pm
    0

    New Wiggle branding looks

    New Wiggle branding looks fine to me. It’s common for new website brandings to get criticism when first launched as it takes time for people to get used to them. What purpose does Chain Reaction serve any more though? I used to prefer them to Wiggle, before Wiggle took them over, but now it’s basically the same website but with a different colour scheme. Tbh, I haven’t bought from Wiggle for a while as other online retailers (Merlin, Tredz etc. have been cheaper)

    Log In or Register to post comments
    • quiff
      April 26, 2023 at 1:40 pm
      0

      a1white wrote:

      What purpose does Chain Reaction serve any more though?… it’s basically the same website but with a different colour scheme. 

      — a1white

      It’s for people who don’t like green.

      Log In or Register to post comments
    • Matthew Acton-Varian
      April 26, 2023 at 3:12 pm
      0

      A change of branding and

      A change of branding and interface is one thing. But to remove popular functions and make navigating the site harder, that’s poor. A number of complaints are about the useability as well as the appearance of the site. Not to mention that old order data cannot be retrieved on the new system.

      Log In or Register to post comments
    • SimoninSpalding
      April 26, 2023 at 3:23 pm
      0

      I must admit I have stopped

      I must admit I have stopped using Tredz as they have become more Halfordised. Merlin are good, but my favourite at the moment is Sprockets, but that is possibly because they still stock a decent range of Campag stuff. They were also brilliant a couple of weeks ago when Royal Mail contrived to lose a cassette somewhere between Kent and Lincolnshire.

      Log In or Register to post comments
      • perce
        April 26, 2023 at 4:44 pm
        0

        I’ve always found Tweeks

        I’ve always found Tweeks cycles to be good. And cheap as well.

        Log In or Register to post comments
    • Drinfinity
      April 26, 2023 at 8:03 pm
      0

      App works fine for me. It

      App works fine for me. It seems to be faster than previously, nice clear font. My logon still works.

      Log In or Register to post comments
  10. Surreyrider
    April 26, 2023 at 1:14 pm
    0

    Wiggle has been going

    Wiggle has been going downhill for a while now – constant ‘headline’ sales to try to mask swathes of out of stock items (I’ve been waiting for a pair of DHB inners to come back in stock since February 2022) – and this rebrand doesn’t seem to do anything to reverse that. I go elsewhere quite a lot these days – Merlin is good, Sigma Sports gets used too.

    Log In or Register to post comments
  11. peted76
    April 26, 2023 at 1:23 pm
    0

    Ref wiggle.. I care just

    Ref wiggle.. I care just enought to type this out. I’m not a fan of that shade of green… I mean, there’s probably ‘a reason’ why there’s ‘nothing else in the world’ or ‘any other recognisable brand on earth’ using it. I would be interested in knowing who the name of the agency they employed for this rebrand was? 

    Oh but hang on.. I’ve just seen their ‘manifesto’. Honestly that just makes me want to tell them to 0121.. it seems most distateful and naive to assume that all of their customers might see as asprirational and admirable or is something they would want shoved down their necks. 

    Me: Oh hai, I just wondered if you have a pair of cleats for my time pedals?

    Wiggle: We’re always a yes, never a no. Whether you’re in it to win it or just doing it for kicks, we’re with you from the get-go. From 5am wakeup calls to sundown pints and pizzas, we’re fully charged and hungry for it all. Wherever, whenever and whatever the weather, we’ll help you find your Wiggle room. We’re the voice that never quits; the mate that never flakes. We’ve got all the gear and zero excuses. So snooze off, Wiggle on. We’re always up for it.

    Me: so that’s a yes then, how much are they please?

    Wiggle: We are out of stock.

     

    Log In or Register to post comments
    • kil0ran
      April 27, 2023 at 7:40 am
      0

      The new website colours are

      The new website colours are very, very close to ServiceNow

      https://www.servicenow.com/

      Log In or Register to post comments
      • kil0ran
        April 27, 2023 at 7:46 am
        0

        And once beyond the front

        And once beyond the front screen it’s all a bit Halfords. 

        Product images are too large, line width too wide, too much white space, too much scrolling, the list goes on. Biggest issue though is the loss of the in-stock filter and some of the advanced filters, those will actually make me shop elsewhere regardless of price. Too time consuming to find the product you want only to click through and find it’s out of stock.

        Log In or Register to post comments
        • mark1a
          April 27, 2023 at 8:03 am
          0

          Wishlist data and

          Wishlist data and functionality missing too. I used to find that very useful. And while mentioning data that didn’t get migrated, they’ve managed to bring across the reviews & Q&As, so why on earth they didn’t spend a week or two longer converting the order history and customer addresses I can’t fathom. The site is telling me I still have 12% loyalty discount, I’m interested to see how long this stays, it was based on 365 day rolling spend so with no order history, it could drop off at any time. 

          Log In or Register to post comments
  12. NickSprink
    April 26, 2023 at 2:14 pm
    0

    Never bothered with Wiggle,

    Never bothered with Wiggle, just CRC as they are the same company just focused on bikes, so not bothered now.

    oh hang on, CRC seems to have been quietly updated too, also lost filters and menu options no

    Log In or Register to post comments
  13. brooksby
    April 26, 2023 at 3:56 pm
    0

    Doesn’t that Strava study

    Doesn’t that Strava study just tell you more where there are lots of cyclists using Strava, rather than necessarily how many cyclists there are?

    Log In or Register to post comments
    • Steve K
      April 26, 2023 at 6:03 pm
      0

      Yes.

      Yes.

      Log In or Register to post comments
  14. cdamian
    April 26, 2023 at 5:38 pm
    0

    As I’m collecting I don’t
    As I’m colourblind, so I don’t really mind the Wiggle rebranding.
    They seem to have removed the wishlist functionality, which was really useful once you found something on their site.
    Stock notifications are gone too?
    I wonder what else is missing.

    Log In or Register to post comments
  15. NotNigel
    April 27, 2023 at 8:18 am
    0

    A bit late to the party on

    A bit late to the party on the wiggle front.  My biggest gripe with the new look is the quality of the images used especially the front page one with the group of people.  Lack of composition, the main focus I’m guessing is the lady in the middle smiling(grimacing?) yet her face is obscured by her hand. The guy behind her looks fed up.  Seems they’re trying to be like a few other brands but falling short with their marketing images.

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blog
0
Exposure Zenith 4
Exposure Zenith 4
A top-tier helmet light with fantastic beam depth, packed with useful modes and refined TAP technology, but it’ll cost you.
review
0
‘Mega Mullet’ is officially a thing as Starling launches new 29/32-inch wheeled Big Bird… but brand remains unconvinced by growing big wheel trend
‘Mega Mullet’ is officially a thing as Starling launches new 29/32-inch wheeled Big Bird… but brand remains unconvinced by growing big wheel trend
The British steel specialist has jumped on the big wheel bandwagon with its latest creation... but surprisingly, its founder doesn't sound entirely on board with what 32" could bring to riders and the bike industry as a whole
news
0
Light or rowdy? Boyd’s new Jocassee and Reiver gravel wheels cover both ends of the spectrum
Light or rowdy? Boyd’s new Jocassee and Reiver gravel wheels cover both ends of the spectrum
Boyd introduced two new wheelsets primed to please all kinds of gravel riders
news
0
Norco’s lightweight e-MTB blends confidence with an agile ride – Norco Sight VLT TQ C2 first ride review
Norco’s lightweight e-MTB blends confidence with an agile ride – Norco Sight VLT TQ C2 first ride review
Norco's Sight VLT goes mid-power with TQ's HPR60 motor, and we've ridden it ahead of launch
feature
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Nobl simplifies MTB wheel choice with Signature 36 and 38 wheelsets
Nobl simplifies MTB wheel choice with Signature 36 and 38 wheelsets
Fresh hoops from Nobl prioritise torsional flex and boosts strength with reinforced rim lips
news
0
Specialized delivers Levo 4 power boost with free OTA update
Specialized delivers Levo 4 power boost with free OTA update
18-22% performance increase plus new features delivered to e-MTB via app
news
0

Read more...

ebiketips partners with Everything Electric for 2026! Here’s how your e-bike brand could get involved in the world’s top electric vehicle and home energy show
ebiketips partners with Everything Electric for 2026! Here’s how your e-bike brand could get involved in the world’s top electric vehicle and home energy show
news
0
“The electric bike that won’t be stolen”: This full-size e-bike can fold down in six seconds, according to the brand launching it in the UK
“The electric bike that won’t be stolen”: This full-size e-bike can fold down in six seconds, according to the brand launching it in the UK
tech news
0
Enigma partners with e-bike conversion kit specialist Skarper to add electric assist to its titanium bikes
Enigma partners with e-bike conversion kit specialist Skarper to add electric assist to its titanium bikes
Skarper has partnered with Enigma, bringing its “click-on” e-bike system to both new and existing titanium frames
tech news
3
Merida eOne-Forty 675 EQ
Merida eOne-Forty 675 EQ
review
0
Sharp rise in e-bike use may reduce fitness among young riders, review finds
Sharp rise in e-bike use may reduce fitness among young riders, review finds
The number of riders under the age of 24 has almost doubled over the past two years
news
16
Ribble Allgrit E AL
Ribble Allgrit E AL
Unobtrusive motor combines with gravel tyres to encourage exploration
review
1
New Jersey blanket e-bike licence and registration law will remove “a viable alternative to cars from the road”
New Jersey blanket e-bike licence and registration law will remove “a viable alternative to cars from the road”
All e-bikers in the US state will require a licence, registration and insurance from this summer. What could go wrong?
news
3
Specialized delivers Levo 4 power boost with free OTA update
Specialized delivers Levo 4 power boost with free OTA update
18-22% performance increase plus new features delivered to e-MTB via app
news
0

Latest Comments

Destroyer666 33 minutes ago

I don't know why the writer inaccurately describes the light output selection on this light. Three different things are conflated without properly first differentiating between them: The light mode (constant vs flash or "pulse"), power output (lumen rating), and the method of choosing these. Exposure combines the first two into three programs where each program has an individual output for the modes. So the copy-pasted text refers only to selecting the programs. Selecting between modes is as simple as in the Knog: "To cycle between the Constant and pulse options in each program press the function button once." Granted this might seem confusing at first but after that it is dead simple. The benefit of Exposure's choice is keeping things simple - once you've turned on the light you click either between constant and flash. In most cases FOR A COMMUTER LIGHT, this is just fine - when you ride a relatively short distance in most likely illuminated surroundings what the actual lumen output is is secondary. Connected to the above, marking as negative that the light puts out "only" 400 lumens in constant mode, is illogical. As the reviewer states, that amount is "a truly useful amount of light". There is ablosutely no challenge for Exposure in getting the light to put out 600 or more lumens in constant. But a) that would be more than "purposeful" and b) drain out the battery in an instant. The light has been designed as an ultra compact commuter light - where does it fail in that? Conversely, if you ride in "unlit rural voids" blame yourself and not the light if you chose this as your illuminating device. Furthermore claiming that the new alum. anti dazzle shield "makes zero difference" and is no upgrade is baffling - which do you think protects the lens better in an impact? Finally, moaning about the cost of the light without even mentioning what obviously plays a major role - the fact that it is manufactured in the UK, is appalling. So yeah if you "value" buying a light by Knog, Cateye and the likes that manufacture their lights in an undemocratic country where the list of ongoing human, labour, international law and environmental violations is nearly endless, and wish to support manufacturing processes where products are shipped across the world to endulge your "needs", then feel free to ignore all the above, and just focus on "user-friendliness".

in: Exposure Boost 3
wtjs 1 hour ago

Once again the CPS and Police are at fault There may be occasions in which the police and the CPS are independent entities, but in most of the cases on here, the CPS is just an excuse deployed by the police to excuse inaction over really blatant offences. What police officers are violently opposed to is people reporting offences, particularly when they send indisputable video, because the reports could take matters out of the hands of the police. They like to prosecute people they don't like, such as cyclists, and to have the option of forgiving people they do like, such as drivers in big cars or people they know. Whataboutery is getting a Bad Press on here, but it's a perfectly reasonable objection when, for instance, video is provided of drivers committing MUST NOT offences such as RLJs and they're forgiven by the police 'because everybody does it', yet a big thing is made of the offence when cyclists are involved. The assertion may not be palatable, but there are a lot of lying, crooked b******s in the Police.

in: “You’re ticketing law-abiding citizens!”: Cyclist fined for “riding no-handed” as police officer claims it “contravenes Human Rights Act”
lesoudeur 2 hours ago

I have both a Scott Spark RC and the Scale Gravel RC and find the Dangerholm builds really interesting by exploring what different directions can be achieved with a mix of imagination, DIY and professional resources. Probably not for the staid British mindset as shown by previous comments.

in: Is this crazy custom mish-mash creation the future of gravel? Dangerholm works his magic on Scott’s Scale RC
Delayney 3 hours ago

Once again the CPS and Police are at fault. They don't really worry about the law as they can usually find one to fit around their needs. And once again it's only when they are stood up to that they are forced to run away.

in: “You’re ticketing law-abiding citizens!”: Cyclist fined for “riding no-handed” as police officer claims it “contravenes Human Rights Act”
Rome73 4 hours ago

Lol. I’ve been saying the same to my watch. It keeps prompting me I need to do more calories on certain days and I tell it - but I did some gardening in the afternoon which included digging but u don’t let me record that. And then I have another biscuit with my tea.

in: Inventor of hand-worn cycling indicator thinks new brighter lights will win cyclists round after dim start to crowdfunding campaign — plus some very bling bars and… a speedsuit for gravel?!
slc 4 hours ago

"~15% of the riding time that I’m forced to use the road(because the infrastructure for cycling is insufficient or nonexistent) " Amsterdam?

in: “Driving a bus is difficult enough”: Bus drivers’ union says mandatory hi-vis jackets for cyclists would “make roads a safer place” and hits out at “poor visibility” of people on bikes
jamesha100 14 hours ago

Same here. I have a helmet with built in front and rear lights and have a red light clipped onto my bag plus lights attached to my bike front and rear but still have drivers putting me in danger. My commute is about two miles and I normally have around four incidents a week where I have to brake hard or take other evasive action to avoid being hit by distracted drivers. A big percentage of these are drivers coming on to roundabouts when I am already on them.

in: “Driving a bus is difficult enough”: Bus drivers’ union says mandatory hi-vis jackets for cyclists would “make roads a safer place” and hits out at “poor visibility” of people on bikes
geomannie 531 14 hours ago

Glasgow's South City Way sounds great, does it not? As a user from before and after I wholeheartedly welcome the construction of the segregated route, but so much of the detailed construction is poor, if not unsafe. I provide a link to a presentation I made when construction was half complete (a personal view) and the construction errors remain outstanding to this day: crossed by high speed flared road junctions, poor colour differentiation, car door zone risks and so on. And yet cyclists come because they feel safe. It's a complex subject but IMHO the feeling of safety (or lack of) is a critical component. https://drive.proton.me/urls/B67AK44G90#CFueBGjscoWr

in: Cyclists outnumbering drivers at rush hour on busy Glasgow road, as campaigners hail “colossal” impact of safe cycle lanes
Jetmans Dad 14 hours ago

I can only conclude that you haven't been into a city in the last few years. Food delivery riders in particular are riding overpowered "eBikes" that are basically mopeds ... powered only via the throttle without pedalling at significantly more than 15mph. Problem is they look like normal bikes/ebikes and not like mopeds so that is what people describe them as. My reading of the article is that it is those vehicles that are being talked about here.

in: “Driving a bus is difficult enough”: Bus drivers’ union says mandatory hi-vis jackets for cyclists would “make roads a safer place” and hits out at “poor visibility” of people on bikes
AidanR 15 hours ago

I have the Trace and Tracer, which have essentially the same design, albeit smaller and less powerful. The controls are a little complicated but only because there are loads of options. In reality, once you've chosen your level of brightness, you'll only cycle through 1 or 2 options and it's dead simple. The lights are rock solid, bright, with good runtimes. The only thing I find annoying is charging them - if your fingers are slightly wet or greasy, getting the rubber out of the way of the charging port is a pain in the arse.

in: Exposure Boost 3

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