First class design, construction and performance, but incredibly expensive compared to main rivals
Does the job but at an above average price
A light, pre-event dose of slow release energy in a convenient, easy-to-consume form
Very effective against bike grime and cheap, even if you don't go silly and buy the big jug
Good value dual-protocol heart rate strap that will make your missing one reappear
Very easy to swallow and gentle on the stomach
Good quality smart trainer with a unique design, but doesn't feel quite as polished as some of its competitors
Offers a decent punch of carbs and caffeine without upsetting the stomach
Good quality, thick chamois cream that delivers long-ride comfort
A good 'healthy' and tasty alternative to regular energy gels
Good quality crank-based power meter with lots of chainring options and plenty of data on tap
Near-flawless performance and some unique features: the current gold standard for indoor trainers
A tasty and nutritionally balanced bar with an ethical and environmental conscience that's great for longer days out
Excellent training ecosystem that's just the thing for structured work on your fitness
Seems like a very powerful product if taken the 'correct' way, but when used as any other gel doesn't offer much extra
Gentle on the stomach with a pleasant taste and much cheaper than a lot of the competitors
Smells nice, feels nice, but is it just a placebo?
Great tasting, pleasant-to-eat energy snack but not cheap
A superfuel that seems to work, but probably only accessible to or worthy of the super-wealthy and super-talented
Brilliant indoor trainer that's quiet and smooth with a realistic feel
