Support road.cc

Like this site? Help us to make it better.

news

Giro d'Italia organiser says that move away from podium girls is a "temporary trend"

British riders give contrasting views on the practice

Following reports that the Tour de France is considering abandoning the use of podium hostesses, Giro d’Italia organisers RCS Sport have said they have no plans to follow suit. Race director Mauro Vegni said he thought that the changes are just a “temporary trend.”

Speaking to SBS, Vegni said: "RCS Sport believe that in this specific moment it is more of a temporary trend to remove podium girls from sport events.

"As long as those girls are treated with respect and carry on their job in a professional manner, there is no reason for changing the hospitality process.

"RCS Sport recruit them through agencies specialised in hospitality and events, such as trade fairs, exhibitions and other sporting events.”

There were contrasting views on podium hostesses from two British riders.

Team Sky’s Luke Rowe said:  “They’ve always been there; it’s quite an historic thing when you go on the podium, you get a kiss off a podium girl.

“I think the whole sexist thing around the world has gone a bit crazy, everything is growing out of proportion. I don’t think it’s necessarily exploiting them because it’s their choice to do it and it gives someone a job. On the flipside, if you had podium guys is that right?”

Alex Dowsett said he didn’t think the practice was necessary.

“It’s not coming from a feminism, sexism point of view, I just don’t actually know what value it adds to an event.

“To be honest, I wore the yellow jersey at the under-23 Tour de l’Avenir and Bernard Hinault presented me the jersey and zipped that up. I think having someone like that is a lot more significant because of what they have achieved.”

Kaitlin de Kort, a model and former podium hostess who met her husband Koen de Kort (Trek-Segafredo) through her work, feels the issue is not the role itself, so much as how hostesses are treated.  

“I agree there are certain times where companies have dressed girls inappropriately and sexualised them but I don’t think banning them is the solution.

“Hostesses should be dressed appropriately, with style and respect. I have seen too many girls being objectified by companies dressing them in next to nothing. This, I have a problem with.

“There were times that I did question outfits I was made to wear. We were made to wear very skin-tight, short outfits, which yes, did make me feel objectified. As I got older, I had a voice and would not work for companies that did this. Your agency needs to monitor this and not send girls to these types of jobs.”

Alex has written for more cricket publications than the rest of the road.cc team combined. Despite the apparent evidence of this picture, he doesn't especially like cake.

Add new comment

6 comments

Avatar
peted76 | 6 years ago
0 likes

Italians playing up to stereotype again. 

Personally I'd like to see someone more worthwhile present a prize, be that an organiser, or a past winner, or a local person of interest, it'd make it a reason to want to watch a podium and find out about the presenter, far more than just a couple of promo girls being objectified. 

However saying that I do feel that for 95% of the podiums I've seen no one gives a hoot either way and if someone is willing to pay a promo girl to do this job then that's okay with me, it's the odd occasion which makes the whole thing worth re-considering, take Sagan pinching a bottom or Uran demanding a kiss, which mean we look at this in a new perspective. 

 

Avatar
salokin | 6 years ago
0 likes

I'd like to see hermaphrodites and people with 3 arms instead, why discriminate?!

Avatar
Accessibility f... | 6 years ago
0 likes

Instead of putting women there, why not replace them with glorious examples of superbikes?  What about platforms for custom manufacturers - something that journalists could actually write about and which might give those manufacturers some much-needed market exposure?

Nobody follows cycling to look at podium girls.  If I want that, there's the internet.

Avatar
Krazyfrenchkanuck | 6 years ago
5 likes

"Giro d'Italia organiser says that move away from podium girls is a "temporary trend"".
Just like equal pay and equal opportunity for women, immigrants, ...
When people will stop complaining, we will all go back to the good old way of doing things.

Avatar
FluffyKittenofT... | 6 years ago
6 likes

It just seems very _odd_ to me.  To have people, entirely unrelated to the purpose of an event, just randomly standing around being used as human ornaments.  It's different if the whole purpose is to letch (like a burlesque show or a strip joint) or even to sell clothes at a fashion event.  But it just seems so _random_ to have them just standing there as decoration, like a potted plant or painting.

I mean, would you hire attractive people to just stand around your living room as a form of interior decor?  (Maybe some of you would, I suppose).

 

 

Avatar
cdamian | 6 years ago
3 likes

I found that 95% of these podium events looked very awkward for the rider.
The other 5% looked creepy.

Latest Comments