Sponsored

Some of the articles you’ll see on road.cc are labelled as sponsored. Sponsored content is content that a third party client – usually the brand or company that’s featured in the article – has paid us to produce. We don’t accept commissions for sponsored content on the site unless we believe the subject matter will be of genuine interest to our readers. We retain full editorial control of all the sponsored content on road.cc: the sponsor will have a say in what’s covered in a sponsored article, but not control or sign off on what we write.

Sponsored content is created by the road.cc editorial team and promoted through our usual channels. All sponsored content on road.cc is written to the same editorial standards as the rest of the site. 

No reviews on road.cc are sponsored.

If you have any questions about sponsored content on road.cc, you can email sponsoredcontent@road.cc

Closed! We name the winner for our Hunt Aerodynamicist Carbon Disc Wheelset competition Sponsored

Hunt competition is now closed and we can now announce the Winner! is it you? check below.

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How to upgrade your wheels and revolutionise your ride Sponsored

A better wheelset can make even a familiar bike feel like a brand-new machine. We look at how Elitewheels’ carbon wheel range is perfect for road or gravel, and at a price that might surprise you

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London to Paris overrated? Try cycling from London to Amsterdam instead Sponsored

Finishing in one of the most bike-friendly cities on earth, this route gets better and better the further you get towards the finish

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Winner announced for the Mason Definition OR Bokeh frameset competition! Sponsored

We have a Winner for the Mason Definition or Bokeh gravel frameset! Have you been lucky? Check the article below to see

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Viva la Vuelta! The third Grand Tour of the season kicks off on Friday – keep up with the action on GCN+ Sponsored

As Primož Roglič aims for an unprecedented fourth straight Vuelta a España title, make sure you catch all the brutally steep climbs and exhilarating sprints over the next three weeks with a GCN+ subscription

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Muc-Off Best of British: take a look at our charity raffle winner’s stunning custom bike Sponsored

This custom Rourke build has helped raise a whole heap of money for CALM

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Train smarter: how cycling analytics can improve your form on the bike Sponsored

You can train harder and you can train faster, but if you really want to improve you need to train smarter. Here’s how the FormBeat cycling-focused mobile app could revolutionise your form

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How to put an end to pesky puncture headaches on the road or trail Sponsored

Whether you’re riding on asphalt or gravel, using the right kit for puncture prevention and repair makes a cyclist's life so much easier. Peaty’s have just what you need

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Tour of Britain 2022: how to get the best seats in the house for Britain’s biggest bike race Sponsored

Whether you want to be a VIP on the start line, on the road with the riders or crossing the finish line with a legend, here are some unique ways to watch this year’s Tour of Britain thanks to Destination Sports

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Closed! We name the winner for the Tour of Britain Cross the Finish Experience with Dan Martin Sponsored

Ever wondered what it was like to cross the finish line of a pro cycling race? If you're the lucky winner of our massive Tour of Britain competition then you'll be wondering no more

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It’s not about the Beacon: Jo’s superb Sussex Coffee & Ride Sponsored

VecchioJo takes us on an epic loop departing from just outside of Brighton, with plenty of elevation, quiet lanes and some quality refuelling stops

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The birth of a new brand: UDOG shoes Sponsored

What does it take to start a new cycling brand from scratch?

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The best bike for commuting? We explore Ribble’s range Sponsored

Ribble has a variety of bikes that are perfect for commuting. But that’s not all that they’re good for

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The best cycling shoes with the Li2 BOA Fit System Sponsored

Check out the latest shoes to feature the BOA® Fit System – plus the advantages of choosing BOA

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Made in China: a guide to the Yoeleo wheels range Sponsored

Find out how you can save yourself a packet by buying from this Chinese manufacturer that doesn't scrimp on quality

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Glued to the Tour de France? Well, don’t miss a minute on GCN+ Sponsored

From incredible crowds in Denmark to chaos on the cobbles, it’s been a great start to this year’s Tour de France – make sure you catch all the action with a GCN+ subscription

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Which of these Roval Tour de France wheelsets is best for your bike? The Alpinist CLX II vs the Rapide CLX II Sponsored

Choosing a wheel upgrade is tricky, but Roval has provided us with two of their Tour de France stage-winning wheelsets to make things easier

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Are the wrong inner tubes costing you time? Sponsored

Find out why switching to Tubolito tubes could mean lower rolling resistance and fewer punctures

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Cycling in Copenhagen: discover some great routes to try in this stunning city during the Tour de France Sponsored

Thanks to Copenhagen Cycling Club, we're here to tell you what you need to know about cycling in this incredibly bike-friendly city, plus two great route suggestions

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Coffee & Ride: Lara’s Malvern Hills Meander Sponsored

For this month’s Coffee & Ride with komoot, we’re taking a meandering loop around the stunning Malverns

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Four weeks of non-stop action await at the Tour de France and Tour de France Femmes – don’t miss a minute on GCN+ Sponsored

With cycling's biggest race set to kick off in Copenhagen this Friday, make sure you catch all the action with a GCN+ subscription

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COMPETITION NOW CLOSED! The five winners of the Oxford bike lock packages worth up to £129.98 each have been chosen Sponsored

The five winners of this great competition have now been chosen and will be contacted shortly. Thanks for your entries!

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Disc brake refresh: maintenance and top tech tweaks for effective and quiet braking Sponsored

Keep your disc brakes working as they should and avoid common faux pas with our video walk-through

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How to choose your bike helmet Sponsored

Buying the right helmet is vital for your safety and comfort so we asked MET to tell us how to make the best choice

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Should San Francisco be your next epic cycling destination? Sponsored

With the mountains of Western Europe and the Canary Islands much closer to the UK, it might seem a bit leftfield to head out to San Fran for a cycling trip... but if it's hills you want, there are few better places

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Coffee & Ride: Matt’s Mid Wales spectacular Sponsored

Matt Page takes us on a tough but rewarding journey around the valleys of Mid Wales, with the tasty Coffi a Bara cafe being one of the highlights on route

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Find out how to keep your bike safe at home with our 9 essential steps Sponsored

How to lock up your bike to stop it from being stolen

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Just how good is Mallorca for cycling? Sponsored

Recently we flew out to Mallorca to produce some road.cc video content, and wanted to highlight some of the best places to ride before it lands. Here are our top picks from the island

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Are poorly fitting shoes robbing you of power and comfort? Sponsored

We look at how Bont Cycling's unique fit and construction lead to ultimate performance, and how to choose the right shoes for you

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Don’t want to miss a minute of the Giro d’Italia? Watch live racing on demand with GCN+ Sponsored

With the 105th edition of the Giro kicking off on 6th May, make sure you catch all the action with a GCN+ subscription

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