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Some of the articles you’ll see on road.cc are labelled as sponsored. Sponsored content is content that a third party client – usually the brand or company that’s featured in the article – has paid us to produce. We don’t accept commissions for sponsored content on the site unless we believe the subject matter will be of genuine interest to our readers. We retain full editorial control of all the sponsored content on road.cc: the sponsor will have a say in what’s covered in a sponsored article, but not control or sign off on what we write.

Sponsored content is created by the road.cc editorial team and promoted through our usual channels. All sponsored content on road.cc is written to the same editorial standards as the rest of the site. 

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Built in Britain: Behind the scenes at Rourke Handbuilt Cycles Sponsored

Thanks to Muc-Off, we've put together a series of vids to celebrate the custom bike that our lucky raffle winner will be presented with. Our first stop is Rourke Handbuilt Cycles

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Built in Britain: Behind the scenes at Rourke Handbuilt Cycles Sponsored

Thanks to Muc-Off, we've put together a series of vids to celebrate the custom bike that our lucky raffle winner will be presented with. Our first stop is Rourke Handbuilt Cycles

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The road.cc team’s favourite routes on komoot: Liam’s White Horse Epic Sponsored

In this series, we'll be taking a look at road.cc staffers' favourite rides and sharing with you on komoot. Let's start with Liam Cahill's 127km jaunt through some of the finest roads in Wiltshire and Somerset

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Check out 12 highlights of Cube’s huge cycling equipment range Sponsored

It’s not just about the bikes! From helmets to saddle bags, shoes to bib shorts, Cube has a huge variety of gear on offer. Here are the stars of the show…

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Fuel up! Check out 6 of the best nutritional products from NamedSport Sponsored

Fuel yourself right for every ride. We look at some of the most effective nutrition and hydration products from superfood brand NamedSport and reveal the fuelling steps you need to take for ultimate performance

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How long does an e-bike battery last? Riding 300km on an e-road bike Sponsored

Dave sets off across the country for an epic ride. But will his e-bike make it?

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Keep your head protected! 8 of the best road and time trial cycle helmets from MET Sponsored

Find out about the innovative technology behind MET’s road riding, racing and time trialling helmets, and consider all the factors needed to pick the perfect helmet for you

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Grounded in innovation: A Q+A with Muc-Off for our Built in Britain project in aid of CALM *RAFFLE NOW CLOSED!* Sponsored

As donations keep rolling in for our exciting Built In Britain raffle, Muc-Off’s Steve Fearn tells us more about the company and its connection to the other great British bike brands involved in the project

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Your best cycling routes on komoot: shortlist of riders and routes in the running to win a Garmin Edge 1030 revealed! Sponsored

We've whittled down all the routes you tagged us in on komoot, and have a fantastic shortlist to share with you. Even if you're not in the running, check them out for some route inspiration!

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*RAFFLE NOW CLOSED!* Muc-Off Built in Britain: Donate £5 for the chance to build your dream bike Sponsored

One very lucky cyclist will be creating their dream bike for the price of a £5 raffle ticket, with all money raised going to the CALM charity

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An introduction to bikepacking – three ways to try it and what to pack Sponsored

Three ways to go bikepacking, plus tips on each setup

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Video: Can an e-bike make you a hill climb champion? Sponsored

With the help of the Scott Addict eRIDE can Liam beat Andrew on one of the steepest climbs around? The pair of them duke it out on the 30% slopes of Prospect Place for glory.

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Your complete guide to the Specialized road bike helmet range Sponsored

Here’s how to find the best option for the riding you do. All the tech info explained so you can make the right choice

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Everything you need to know about indoor trainers for cycling Sponsored

There are so many questions and decisions to make when it comes to picking an indoor trainer. We give you all the info you need to know before taking the plunge

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How to choose your cycling shoes Sponsored

Buying the right shoes is the most important cycling kit choice you can make so we spoke to Specialized to find out how to get it right…

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Video: Bikes of the Year – Giant Revolt 0 Sponsored

What earned this gravel bike the Editor's Choice award? Find out here.

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Video: How to get Komoot routes on your Garmin Sponsored

Get your Komoot account connected to your Garmin so that you can navigate your new routes

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Bikes of the Year video: Ribble CGR 725 & AL e Sponsored

We take a closer look at Ribble’s CGR 725 and AL e, two bikes that did very well in our Bike of the Year awards for 2020

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Tell us your best UK routes on komoot and win a Garmin Edge 1030 Plus worth £519! Sponsored

We're teaming up with komoot to find the UK's best road, gravel and mountain bike routes. Tell us yours and you could win one of three Garmin Edge 1030's that we're giving away

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Lighter, wider, more aero: which wheels work best for your type of riding? Sponsored

We asked the experts at Roval about the right way to choose your new wheels

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Video: Bikes of the Year – Cannondale Topstone Lefty 1 Gravel Bike Sponsored

What made the Cannondale Topstone Lefty 1 off-road's Benchmark Bike in their Gravel Bike of the Year award? Find out here

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Getting Started with Komoot Sponsored

We walk you through the process of getting set up on Komoot

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Video: Bikes of the Year – Orro Venturi STC SRAM Force eTap Sponsored

We take a closer look at one of the bikes that did very well in our Bike of the Year awards

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Video: Bikes of the Year – Giant TCR Advanced SL 0 Disc + Giant TCR Advanced Pro 1 Disc Sponsored

We compare and contrast two Giant TCRs which both did very well in our Bike of the Year competition

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Getting started with BKOOL Sponsored

Ride around virtual roads, experience classic climbs in real-time video, complete workouts, hit the velodrome and more

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Keep your bike safe with 6 of the best locks from Squire Sponsored

Toughness guaranteed! The best Squire locks for locking your bike at home, plus 10 top tips for keeping your bike safe

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Video: Bikes of the Year – Cannondale Supersix Evo Sponsored

Here we dive deeper into why the Cannondale Supersix Evo was a finalist for Road Bike of the Year

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Video – What is the Ultimate Winter Bike? Sponsored

We take a look at some brilliant bikes that will see you through those long winter miles

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DealClincher x Balfe’s Bikes Black Friday takeover! 44% off Shimano groupsets, save £2,000 on the Trek Domane SL 7, half price helmets and shoes + loads more Sponsored

Balfe's are bringing you huge savings on brands like Specialized, Shimano, Castelli, Garmin and loads more for Black Friday. Don't miss out

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Join the Saris x Strava Winter Miles Challenge for the chance to win a mega training bundle worth £1,800! Sponsored

Starting on Monday, simply ride for four hours in the one week interactive challenge to be entered into a stonking prize draw

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