The first year of the National Cycling Show, hosted at the N.E.C in Birmingham this weekend, has received a cold reception from attendees who have flooded the event's Facebook page with one-star reviews and negative comments...
The event was billed as "an immersive retail experience enabling consumers to try and buy everything from bikes to accessories", with the aim of "normalising" cycling and attracting new audiences.
However, as per some unanimously unimpressed attendee reviews on Facebook, the show failed to deliver, with several calling it a "waste of time", and others expressing disappointment at the lack of bikes on display and questionable vendor choices.
"You'd be better off nipping down your local bike shop"
One disgruntled visitor said: "You'd be better off nipping down your local bike shop than going to The National Cycle Show, hardly any bikes mostly about gels and hydration." While another said it was "full of tat"...
"Total waste of time, full of tat. If you want a massage machine or even some hair straighteners (I kid you not) your luck is in. But as for bikes and accessories/parts not much on offer. You even get to pay £16 for parking which, at an event you can easily walk around in an hour, is disgraceful. The only positive is there are some good speakers including Sir Chris Hoy and Jason Kenny but there is no way you can hang around all day just to listen to them. Extremely poor show."
The event has attracted 13 one-star reviews on Facebook, at the time of writing, as well as a string of negative comments under posts about the event.
One called it a "huge disappointment" before writing: "If you want a cycling show, focus on businesses that have cycling at their heart ... not those who tack on cycling as an afterthought. Sorry, but your organisers need to consider cyclists and what they want."
Another said they had travelled 180 miles to an event they only spent an hour at. "It was mainly supplement-based. Would have wanted to see more bikes and accessories. This event will need to grow before I go back."
So how did the National Cycling Show reply?
In reply to one, the National Cycling Show responded: "This is our very first event, launched during a pandemic and we did our best to deliver a great experience for you guys. We didn't have any drop-outs — you can view the list of 135 brands, all of the feature activations and speaker sessions that we had on show here. Believe me we take every comment seriously and to heart. Thank you for taking the time to write to us and hopefully you join us again next year, where the show will be bigger and better." We have also contacted the organiser for comment, and will update if/when we get one...
Here are some more of the one-star reviews: "Too many irrelevant stands not enough trade and dealer merchandise. Had list of things wanting to buy came away with nothing."
"More massage guns on display than bikes and a stall with hair straighteners. Not at all like the previous shows that have been there. Very disappointing."
"The worst cycle show I have ever been to. Absolute rubbish, nothing but a collection of tat vendors and a single bike manufacturer. Pathetic."
"I was really looking forward to looking at new bikes but it was a disappointment.
The main players were absent from the show, one small hall with more charities, massage stands, food stands than bike-related equipment. Where were Trek, Specialized, Giant, BMC, Cannondale, Scott, Focus, Canyon, Ribble? I am really sorry but the organisers of this event need to rethink their strategy for attracting bike and equipment manufacturers and retailers for next year. I would NOT recommend this event unless you want to increase your contributions to charities, purchase some hair straighteners, some flapjack or brownies. Complete waste of time and money."
Some positives?
Not everyone commenting on the event's posts was as disappointed as the reviewers...
One reply said: "Loved everything at the show!!! Great for all the family!!! Can't wait for next year!!" While someone else said: "We had a good time, it may not have the big brands, but lots of smaller businesses that were passionate about cycling and knew their product and were really helpful."
Another satisfied visitor replied to a negative comment: "For the record my husband and I really enjoyed The Show. We thought the talks were excellent and we enjoyed talking to the vendors and charities and trusts alike."
Did you go to the National Cycling Show? What was your experience? Would you consider going again in the future? Let us know in the comments...