Everyday cycling campaign needs YOU to help promote new West Yorkshire infrastructure

Want to get your mug on some big posters and promote everyday cycling in West Yorkshire?

Now’s your chance as a new marketing campaign to make sure everyone knows about new infrastructure projects is hiring.

Six cyclists, who regularly use their bikes to get around, are needed to appear in digital, print and video adverts designed at encouraging more people in the region to use their bikes for everyday journeys.

The CityConnect programme aims to increase cycling and walking levels by improving infrastructure

Ginny Leonard, CityConnect’s Programme Communications and Engagement Manager, said: “The first phase of CityConnect, with the fantastic Leeds to Bradford cycle superhighway, is now nearing completion.

“I am really excited for the launch of the next phase, which will see further infrastructure improvements across West Yorkshire.

“With these developments, CityConnect is providing great opportunities for more people to discover the benefits of the bike for leisure journeys and commuting.”

To get involved in the campaign, entrants must be regular cyclists and fit one of the following demographic profiles: males and females aged 25 – 50, mothers with a young child or children, male students, ‘sporty’ males aged under 35, females in their twenties or thirties, and females aged 50 or over.

Those interested must be able to provide a high-quality photograph of them and their bike and a story or memory around their bike or what they love about cycling in general. If possible, they should also supply an old photograph of them on their bike as a child.

Ginny added: “With the infrastructure improvements that CityConnect is introducing, there has never been a better time to try cycling for yourself in West Yorkshire.”

To apply to take part in this campaign, send your story and photographs to corin [at] divacreative.com by Sunday 3 April, or call 0114 221 0378 to find out more.

The new cycle superhighway will link Leeds and Bradford as part of almost £30 million of improvements for cyclists in West Yorkshire.

The 14 mile route is partly financed through an £18.1 million grant from the Department for Transport’s Cycle City Ambition fund awarded in August 2013.

The largely segregated route will run from the east of Leeds through the city centre and on towards Bradford.

Both cities also set to be furnished with more cycle parking, while 20 mile an hour zones will also be introduced along the route where necessary.

It is being developed under the City Connect initiative from West Yorkshire Combined Authority Leeds City Council and Bradford Metropolitan District Council.