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"Ingenious" bike storage rail earns £100,000 Dragons' Den investment

"You're printing cash": Impressed Dragons made four offers to Elliot Tanner, founder of Welsh based start-up Stashed Products, whose SpaceRail clothes rails for bikes start at £169 and promise to "store more bikes in less space"...

The entrepreneur behind the SpaceRail — a "smart, stylish way to store bikes more efficiently in offices, homes and businesses, without losing access to any of them" — has earned £100,000 of investment on Dragons' Den for his "ingenious" bike storage solution.

Elliot Tanner's product uses rotating hooks on a sliding rail and impressed the Dragons in an episode of the BBC show which aired last night, the entrepreneur ultimately accepting Touker Suleyman's offer for £100,000 in return for a seven per cent stake in the business, dropping to four per cent once he has recouped his initial investment.

2025 Stashed Products SpaceRail bike rack

Tanner's Stashed Products company's SpaceRail impressed our sister site off-road.cc too — our reviewer giving it four-and-a-half stars and calling it a "fantastic bike storage solution", if not the cheapest given its start price of £169.

On the show, Tanner received offers from four Dragons and considered interest from Steven Bartlett, Sara Davies and Deborah Meaden (who dubbed it a "bike abattoir") — the chosen Dragon Suleyman's retail expertise and experience with other cycling businesses swinging the decision.

Calling his design "wonderfully simple", the entrepreneur suggested the "innovative" SpaceRail "finally answers the question: how do you store more bikes in less space?" He suggested the product allows you to store eight bikes in a space you would otherwise only be able to store four and told the Dragons it is manufactured in the UK and has patents granted in the UK, EU and the US.

2025 Stashed Products SpaceRail bike rack
2025 Stashed Products SpaceRail bike rack

"Since trading began we've had over 4,000 orders and now 80 per cent ship worldwide," Tanner said. "I expect to see revenues reach over £10m within the next five years. My vision, with your help, is to become the number one bike storage company in the world.

"We've sold 25,000 bikes' worth in two years. First year we turned over £85,000 and a net of £20,000. Year two: £825,000 revenue, net of £200,000. This year we'll turn over £1.9m with about £750,000 net."

The figures received an impressed reaction from the Dragons, Bartlett smiling and telling Tanner his bike racks are "printing cash" before asking why he even needed investment. "You clearly don't need cash, you're printing it... you've got a money factory at your house".

2025 Stashed Products SpaceRail bike rack

Answering Bartlett's question, the entrepreneur explained how currently all sales are direct to consumer and they "haven't even touched retail yet", something he wanted help with.

Tanner initially asked for £100,000 in return for 2.5 per cent of the business, but following negotiation shook hands on a deal with Suleyman for the full investment in return for seven per cent of the business, reducing to four per cent once the Dragon has recouped his initial capital.

Even the two Dragons who didn't make offers, Peter Jones and Emma Grede, were impressed, Grede saying she was going to buy one "immediately"

The only moment of uncertainty came when Suleyman, who owns second-hand bike marketplace Bikesoup, warned Tanner of the state of the bike industry, saying: "It's a disaster out there". 

"The bike market peaked a couple of years ago, you couldn't get a bike, and it's just collapsed for the whole industry and I'm experiencing it," Suleyman said. "However, that does not mean that accessories are not doing well because people still own bikes and want them stored."

2025 Stashed Products SpaceRail bike rack

Suleyman also highlighted SpaceRail's premium pricing, products ranging from £169 to in excess of £1,000, but ultimately invested in the business.

Stashed Products began trading in 2022 with the launch of the Ceiling Mounted SpaceRail. Designed to "solve the problem of how to store more bikes in less space" when Elliot found his own space for bike storage reduced following the birth of his daughter. Since then, the product range has expanded and includes Free Standing and Wall Mounted systems plus a range of complementary accessories.

Cycling products have regularly appeared on the BBC show, most recently in 2022 when TurboRocks, whose rocker plates are designed to add realism and comfort to indoor riding, secured £80,000 of investment.

One product which did not receive backing was 'the world’s loudest bicycle horn', although its founder Tom de Pelet is unlikely to care, the Hornit hitting over £3 million in global sales by 2021.

Dan is the road.cc news editor and joined in 2020 having previously written about nearly every other sport under the sun for the Express, and the weird and wonderful world of non-league football for The Non-League Paper. Dan has been at road.cc for four years and mainly writes news and tech articles as well as the occasional feature. He has hopefully kept you entertained on the live blog too.

Never fast enough to take things on the bike too seriously, when he's not working you'll find him exploring the south of England by two wheels at a leisurely weekend pace, or enjoying his favourite Scottish roads when visiting family. Sometimes he'll even load up the bags and ride up the whole way, he's a bit strange like that.

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43 comments

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Daclu Trelub | 4 weeks ago
0 likes

"HFM?!!"

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chrisonabike replied to Daclu Trelub | 3 weeks ago
0 likes

Is that one of those new pronouns?

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cyclisto | 4 weeks ago
0 likes

I have used hooks to hang bikes too and I would never pay £160 for hanging my bike, but at least this system has a lot of components of various metals, some decent weight and can last a lifetime with normal use.

There have been presented in road.cc many items, that have worse value to me.

 

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Owd Big 'Ead | 1 month ago
2 likes

"Ooh, I could make something just as good with a few nails and a packet of Hula Hoops".
Sure you could, but would it make hundreds of thousands pounds of profit?
The Dragons want a return on their investment.
Some folk on here haven't got a clue.

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Rendel Harris replied to Owd Big 'Ead | 1 month ago
1 like

Owd Big 'Ead wrote:

"Ooh, I could make something just as good with a few nails and a packet of Hula Hoops". Sure you could, but would it make hundreds of thousands pounds of profit? The Dragons want a return on their investment. Some folk on here haven't got a clue.

People aren't talking about whether they could make hundreds of thousands of profit (which it has yet to be seen whether this does) but, quite reasonably, about how daft it is that someone's charging four figure prices for something that is quite easy to replicate for bobbins if you want to, or if you want a readymade article can be had for about £100, e.g. this

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Owd Big 'Ead replied to Rendel Harris | 4 weeks ago
0 likes

Perhaps you should read the article a bit better then Rendel as the founder clearly states his turnover and yearly profits, instead of coming along to act like the forum know-it-all.

It's extremely unlikely that the figures stated aren't somewhere in the ball park as the Dragons do not invest unless due diligence matches suggested figures.

Comprende?

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Rendel Harris replied to Owd Big 'Ead | 4 weeks ago
0 likes

Perhaps you should read the comments, including your own, a bit better then as nobody was discussing whether the product will make a profit or not but a) whether it's overpriced, b) that the same product is available much cheaper elsewhere and c) how easy it is to replicate the product on a DIY basis.  I'm not sure quite why you feel the need to be aggressive and rude about an issue that hasn't even been raised but doubtless you have your reasons.

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NeilC575 | 1 month ago
0 likes

I bought 5 screw in storage hooks from local d.i.y store for £10. Does the same job 🤷‍♂️

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imajez | 1 month ago
1 like

'Ingenious' ?!? 
Not at all. Variations of this have been around for years. Both commercial options and dirt cheap DIY. Not sure what aspect of the design could be patented to stop rival companies providing the same product. 
If folk want to DIY one. I priced up some trolleys and a rail just the other day. £30. Add some hooks for the wheels and that'll be maybe £40. 

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biking59boomer | 1 month ago
2 likes

Never been a fan of the hanging merthod of storage. Too much weight on the front wheel for my liking.

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HLaB replied to biking59boomer | 1 month ago
1 like

I think it can cause a problem with hydraulic forks and suspension too.

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Galosh replied to biking59boomer | 1 month ago
0 likes

That's why I'm a fan of the Steadyrack - it hangs on the front wheel but the pressure is on the tyre rather than the rim so the forces are in the same direction as with riding.

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tony.westclassi... | 1 month ago
0 likes

Just a rail with sliding hooks, about as safe as the property its fitted in ,plus over time damage to wheels, plus it doesnt stop parts being removed

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InTheLakes | 1 month ago
0 likes

Is my bike insurer the only one that insists the bike is locked so the lock goes through the frame when not in use, even if stored indoors. This looks like another "groundbreaking storage solution" that immediately voids any actual cover because you can't securely store the bike.

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mark1a replied to InTheLakes | 1 month ago
3 likes

InTheLakes wrote:

Is my bike insurer the only one that insists the bike is locked so the lock goes through the frame when not in use, even if stored indoors.

I don't know about your insurance company, but mine (Laka) does not require bikes to be locked while in a private, non-publicly accessible storage location. This includes inside the home, garage or shed (providing it's only accessible by members of the household), a locked vehicle, or if travelling and staying in a holiday home or hotel.

Bikes only need to be locked if left unattended in the open, or in a publicly accessible area (including communal storage) and must be locked to an immovable object with a rated Sold Secure Gold or Diamond lock.

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Hirsute replied to InTheLakes | 1 month ago
0 likes

What sort of bike ? My insurer if my ebike says it has to be locked when stored in the garage.

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Circles | 1 month ago
2 likes

Surely, the reason the bike industry is on its knees is the industry reaction to the sudden demand during COVID. Many manufacturers increased their production, along with large numbers of new entrants to the market, causing a delayed bubble which fulfilled the demand and overshot. Now all those who wanted a bike have one and shedloads of bike makers were caught with excess stock. Doh. May take years to get back to normal pre COVID levels.

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judda6610 | 1 month ago
3 likes

I was watching the programme and spotted the obvious flaw. This guy hasn't fully researched the potential market. But hey, why bother asking cyclists what they need?

He's gone for the easy target;  fit and strong men who can lift any bike vertically, high off the ground.  Seems he doesn't know that a large segment of the e-bike market consists of experienced, now elderly cyclists wishing to keep on cycling, and all but the tallest women including (possibly single) mums with young children who, of course, must have 'mountain bikes'. Indeed, as has been pointed out, anyone who can't lift that high. 

He needs to bring out a 'Version 2' to stay ahead of the competition. Assuming vertical hanging is essential for space saving, V2 can be lowered to the level where you can wheel your heavy bike up to it and then raised off the ground
By heavy bikes I mean all e-bikes, bikes equipped for touring or shopping and most all-terrain bikes (the French have a better name; 'velo a tout terrain' or VTT). 

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Sredlums replied to judda6610 | 1 month ago
4 likes

Contrary to what we are lead to believe, not everything is about e-bikes.
Your reasoning is like saying brands making road cycling clothing are doing it wrong 'because clearly the now elderly cyclists don't want to wear lycra on their e-bikes'.
This product is mostly marketed at bike shops and enthousiasts owning several (usually lightweight) bikes who are willing to pony up the premium prices of his product.

Vertical storing of big, heavy e-bikes brings a whole set of extra challenges. Will the ceiling or the wall be able to carry the load? Will people use the right mountaing hardware, and in the proper way? How do you add this lifting mechanism to it without raising the price way beyond the scope of the very people you claim he should make it for? And there's many more challenges to it.
It probable that he just chooses avoid all that and not go that route, happily focussing an specific market with a simpler product.

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chrisonabike replied to Sredlums | 1 month ago
4 likes

I'm just waiting for wtjs to pop up and state "eBikes?  Hanging's too good for them"!

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wtjs replied to chrisonabike | 1 month ago
0 likes

Another imaginary misattribution. All I said was: e-biking is not the same as real cycling. All that means is that, when you're on a real bike, worn out and with a long way to go, there's no button to press to make it easier because there are hills and headwinds and you deserve a helping hand.

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chrisonabike replied to wtjs | 1 month ago
2 likes

Not my battle * (especially on a thread that is about something else) - but ... I hear there is a tribe who ride distances on fixies.  And presumably have earned the right - if they felt that way - to decry any freewheel- and gear-using types as not really cycling all those miles?

* It seems even though I "get" EAPCs (#cyclingiscycling) I still have some feelings of e-skepticism.  (FWIW I think it's more to do with "luddite" than "cheating").

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froze | 1 month ago
0 likes

Obviously the invester didn't know about bike storage methods, but some people will buy anything without studying other methods, which is what is happening here.

At the back in of my garage, I have 8 $6 rubber coated hooks about 16 inches space between each one so that they screw into the studs in the ceiling, and the hooks are 25" from the wall.  All I do is alternate each bike so one is hanging by the front wheel and the other by the rear wheel.  The bikes then have a natural tilt so that they front or rear tire on the bottom rest against the wall. 

The project cost me $48 plus tax, and about an hour of time.  $48 is cheaper than their 8 hook version that cost $774, what do you get for that money? it just slides which I never wish I had that ability in the 10 years since I built the thing. 

The SpaceRail product is a totally obsurd waste of money...IMO of course!

By the way, some studs are 24 inches apart, if you have further apart studs, all you would have to do is screw in 2x4 into the 24" apart studs, then put the hooks into the 2x4 at 16 inches apart.

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Rendel Harris | 1 month ago
4 likes

Three £6 hooks from Decathalon and a small piece of scrap wood, footprint doesn't extend more than 40 cm from the wall. Can I have £100,000 please Mr Suleyman?

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Hirsute replied to Rendel Harris | 1 month ago
1 like

I think the idea is to do it on the vertical ...

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Rendel Harris replied to Hirsute | 1 month ago
1 like

This way if the hooks fail the bikes just fall a few inches downwards, no harm done...

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nodgedave | 1 month ago
0 likes

Are they like ... well hooks hanging on the ceiling you hang a bike wheel from like my shed for 20 years? No mention of the oil or water dripping anywhere.  

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Destroyer666 replied to nodgedave | 1 month ago
1 like

It is pretty clearly advertised that the system is more than that: the hooks are on rails, where they can move and rotate, the system is modular etc. Can your hooks take the same load as these? Or are they as scratchproof? And if you overlubricate your chain and ride in the wet you have things dripping independent of the method of storage.

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Bigtwin replied to Destroyer666 | 4 weeks ago
0 likes

You can buy all the bits of this from certain Chinese websites for very little money.  What these guys have done brilliantly, is exploit people's laziness etc.  Good luck to them.  Some people would never dream of buying this and DIY, other will pay hugely over the odds and be happy as Larry.  Capitalism innit thou?

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jimxc | 1 month ago
0 likes

I was keen as i have about five bikes hanging and need one more but the price was astronomical. If i rememeber correctly it was pushing over £500-600 for the racks and hooks. No thanks. Stick with my wall mounted hooks and just juggle them about.

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