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Campagnolo open ‘virtual museum’ + video Campagnolo open ‘virtual museum’ + video Campagnolo open ‘virtual museum’ + video Campagnolo open ‘virtual museum’ + video Campagnolo open ‘virtual museum’ + video Campagnolo open ‘virtual museum’ + video
Campagnolo virtual museum

Campagnolo open ‘virtual museum’ + video

Italian component manufacturer launches website detailing the brand’s history over the past 80 years
by Mat Brett
Thu, Mar 28, 2013 11:18
7

Italy’s Campagnolo have introduced a new ‘virtual museum’, detailing the brand’s history and contribution to cycling over the past 80 years. It’s a website that’s designed to give cycling enthusiasts a view into the world of Campagnolo dating back to the 1930s.

The site allows you to browse through Campagnolo history decade by decade – and if there’s one brand that has a whole lot of heritage, it’s Campag. It’s interesting stuff that’s backed up with some great archive photography, including pictures of Campag’s classic Gran Sport, Record and Super Record components, along with images of legendary riders.

BEHIND THE SCENES 80th ANNIVERSARY COLLECTION from Campagnolo Srl on Vimeo.

You can also check out fans’ Campag-related pictures and stories, and login to share your own.

 

The commercial aspect of this, aside from promoting the brand generally, is that Campagnolo have released an 80th Anniversary Collection that they’d like you to consider. Go to our previous story for all the details on that. Just a word of warning: this Super Record groupset will set you back £2,599.

The video (above) shows a behind the scenes build-up of the 80th Anniversary Collection on a special hand-built, custom titanium frame.

Find the virtual museum at http://anniversary.campagnolo.com.

Super Record
record
Gran Sport
Eddy Merckx EMX
Campagnolo
campag
Mat Brett

Mat has been in cycling media since 1996, on titles including BikeRadar, Total Bike, Total Mountain Bike, What Mountain Bike and Mountain Biking UK, and he has been editor of 220 Triathlon and Cycling Plus. Mat has been road.cc technical editor for over a decade, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run. Mat is a Cambridge graduate who did a post-grad in magazine journalism, and he is a winner of the Cycling Media Award for Specialist Online Writer. Now over 50, he's riding road and gravel bikes most days for fun and fitness rather than training for competitions.

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7 comments

Avatar
Sustransoftie | 12 years ago
0 likes

Who did the photography on the Groupset??? 20

There is something that looks like a rub on the inside of the cranks and dirt everywhere!

Campagnolo should be ashamed of themselves. If they want someone to control their advertising then drop me a line.

Jeez, that's p!ss-poor!!! 29

Avatar
Simmo72 | 12 years ago
0 likes

If Jesus were to ride, it would be on something laden with c record....hubanahubanah

Avatar
American tifosi | 12 years ago
0 likes

All that is beauty, is Italian. 16

Avatar
mr-andrew | 12 years ago
0 likes

Super lovely. Those hubs are particularly tasty. Just out of interest, which of the myriad BB standards is the one in the video?

Avatar
pedalpowerDC | 12 years ago
0 likes

Oh hurrah (sarcasm)! The hideous 80th Anniversary grouppo.

Avatar
michophull replied to pedalpowerDC | 12 years ago
0 likes
pedalpowerDC wrote:

Oh hurrah (sarcasm)! The hideous 80th Anniversary grouppo.

I agree. It would be polished silver if it was any good. Come on Campag, you can do better than this. 22

Avatar
ped | 12 years ago
0 likes

100% hardcode bike pr0n filth.

I love it.

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