The second Giant brand store to hit the UK opened its doors in Cambridge on Monday.
The store, which is run by an independent dealer, is located close to the city centre and train station and is a hot spot with locals.
Managing director of Giant UK Ian Beasant said: “Cambridge is a unique cycling city and we hope to offer the local commuter market as well as give non-cycling customers an experience they can trust.”
This pocket sized second edition to the Giant brand store family covers 150 square metres and offers customers a unique insight into Giant’s cycling world.
The store with a city style edge uses clean and modern design elements, features that are representative of the outdoors indoors, and it embraces the local area and the culture - caring about the community and the environment.
The Cambridge Store joins the company’s first UK brand store in Liverpool, and Giant propose to roll the concept out in key target locations, with further potential stores are already being planned in discussions with other independent partners.
Charlie Warboy, director of the Giant Store, Cambridge, said: “I’m delighted to partner with Giant on this project.
“This store will be the core of the local community and ‘m confident that it will be a huge success.”