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HSBC UK confirmed as British Cycling's new lead partner (+ video)

Eight-year deal starts on 1 January 2017

HSBC UK has been confirmed as the lead partner of British Cycling, replacing the broadcaster Sky, which has sponsored the organisation for the past eight years.

The partnership with the financial institution lasts a similar term, will commence on 1 January next year, and also includes Scottish Cycling and Welsh Cycling.

As with the Sky deal, it will encompass elite events and the Great Britain Cycling Team through to supporting grassroots initiatives.

Ian Drake, British Cycling CEO, described it as “a huge moment for cycling in Great Britain.”

He said: “Working together with HSBC UK, we will provide the encouragement and opportunities to make cycling the most popular activity and sport of choice in Great Britain. We want to help transform an increasingly inactive and unhealthy nation through cycling.”

HSBC Bank plc’s chief executive, António Simões, commented: “We are extremely proud to be working in partnership with British Cycling.

“Successes at the Olympics and Paralympics in both London and Rio have put cycling well and truly on the map and we are looking to help build on that legacy to make a real difference from grass roots cycling all the way up to those representing Great Britain at the very highest level.

“Our ambition is for this to become a true partnership that benefits every family across Great Britain.”

The final event in the popular closed-road, city-centre Sky Ride series took place in York earlier this month, while today saw the inaugural HSBC UK BikeFest in Birmingham, with Sir Chris Hoy in attendance.

The six-time Olympic champion said: “We’ve had a great eight years with Sky and now with HSBC UK making a long term commitment to British Cycling, it’s going to help anyone who wants to get on a bike to have fun, get fit, go to work or school, or compete right up to the very highest levels of international sport.”

While there’s no confirmation yet of whether other cities will be playing host to an HSBC UK BikeFest once the partnership with British Cycling begins in the new year, it does seem a logical step.

Jason Kenny and Laura Trott at HSBC UK BikeFest, Birmingham (credit

Also present at the launch were Jason Kenny and Laura Trott, who feature in this video along with Hoy, Drake and Simões who give their further thoughts on the new partnership.

British Cycling B roll from InVision Communications on Vimeo.


Simon joined as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.

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