Reinventing (everything but) the wheel

by Dave Atkinson   November 6, 2009  

Jruiter urban bike

What will the next urban bike look like? Well, rooting around on the web we found this on Core 77 an industrial design website.  J.Ruiter, a design firm from Michigan, think it'll look like the above. and here's why.

"Our project, simplicity in inner city bicycling, was at first glance a fun aesthetic opportunity in new trends, color, and materials. Our target lived / worked in an inner city environment with minimal space. Bicycling at this level can be more about fashion and culture than speed and performance.", they say.

"After the first few brainstorm sessions we knew there where bigger opportunities. The project ended up rethinking what a “frame” meant, getting rid of basic key components, and creating a new type of compact bicycling. Inspired by the first "hobby horse" from it's simplicity and secondly the cafe race scene. Each is an exercise in stripping something down to its core."


Not so stripped down to its core, it would seem, that the new urban commuter doesn't need suspension forks. And disc brakes. The starting point is obviously an MTB, although it's not at all obvious why, since that's hardly the best kind of bike to commute on. And then there's the rethinking what 'frame' means. That's not the only thing they're redefining, I'd suggest: the concepts of 'comfort', 'ease of use' and 'fit for purpose' have taken a bit of a beating too...

Good for wheelies though Smile

9 user comments

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Good for wheelies, and doing the ironing

posted by VecchioJo [800 posts]
6th November 2009 - 17:06

1 Like

based on a moutain bike? More like a mountain unicycle stuck to an ordinary unicycle by means of a mini ironing board

Darned if I do…

Mr Sock's picture

posted by Mr Sock [153 posts]
6th November 2009 - 17:38


Based on a bad come down I think...

Complicating matters since 1965

DaSy's picture

posted by DaSy [675 posts]
6th November 2009 - 17:57

1 Like

Thinking outside of the box is all very well, but sometimes the box was there for a reason

Tony Farrelly's picture

posted by Tony Farrelly [4189 posts]
6th November 2009 - 18:20


They forgot the bit about the well in the top tube (see shot from above) being perfect size and shape for an iPhone....

Simon_MacMichael's picture

posted by Simon_MacMichael [9127 posts]
6th November 2009 - 18:25

1 Like

jeez and i thought that Rido R2 saddle looked uncomfortable, and the way it's positioned means you would be perched at the end of it in order to get to the pedals successfully, unless of course you have backwards legs..(if you get what i mean) Thinking

Fringe's picture

posted by Fringe [1092 posts]
6th November 2009 - 22:10


Do you think they've actually tried to ride it yet, or just stood proudly round it taking photos?

mr-andrew's picture

posted by mr-andrew [303 posts]
8th November 2009 - 17:20

1 Like

Ah, but if a girl were to perch far enough forward on the 'bike', wouldn't that be a suitalble recess there to put her...errr....flaps?

Trek Sal's picture

posted by Trek Sal [52 posts]
10th November 2009 - 1:26

1 Like


Ruthe's picture

posted by Ruthe [50 posts]
10th November 2009 - 14:09

1 Like