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TECH NEWS
Red Bull Million Mile Commute.pngRed Bull Million Mile Commute a success! A million miles smashed by UK commuters with hours to spare
Well that was close, but we got over the line! Red Bull's Million Mile Commute challenge was a success, with 1,009,969 miles logged by UK commuters through the month of July.
Throughout the (very warm) month folks up and down the land were logging their cycling, running or walking commutes on Strava to be combined as part of the goal to reach one million collective miles. Last year the target was three months, this year we hit a million miles in a third of the time!
Some of the stats show that runners and walkers were responsible for over 16,000 miles, while cyclists racked up the majority by logging a huge 993,884 miles. Some notable performances include Daniel Dignam from Cambridge, who logged 1,401 miles through July... that's 40 miles a day before work! Ultra runner Paul Martelletti covered the most on foot, averaging 14 miles a day on his way to work and back for a total of 316 miles.
The idea behind Red Bull's Million Mile Commute is to give commuters that bit more incentive to ditch the car, train or tube and get to work the human-powered way instead. It appears to have worked incredibly well, with way more miles logged towards the end of July as, presumably, we all got fitter and decided to ride further and more frequently on our commutes.
We've certainly been clocking up the miles up at road.cc Towers (as always) and have enjoyed seeing the progress made by members of our Strava Club too. Until next time folks... reckon we can make it to two million in July 2019??
Jack has been writing about cycling and multisport for over a decade, arriving at road.cc via 220 Triathlon Magazine in 2017. He worked across all areas of the website including tech, news and video, and also contributed to eBikeTips before being named Editor of road.cc in 2021 (much to his surprise). Jack has been hooked on cycling since his student days, and currently has a Trek 1.2 for winter riding, a beloved Bickerton folding bike for getting around town and an extra beloved custom Ridley Helium SLX for fantasising about going fast in his stable. Jack has never won a bike race, but does have a master's degree in print journalism and two Guinness World Records for pogo sticking (it's a long story).
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4 comments
Commutes.
That's a poor showing by the runners and walkers.
Do they only count the Strava entries marked as commutes or were they just counting all of them?
...with 1,009,969 miles logged by UK *strava using* commuters.
Like BTBS says, majority of UK cycle commuters probably have never used strava, so their mileage didn't count towards red bulls marketing campaign.
A fine cause, obviously not truly representative as the vast majority will not have participated, indeed many did not know about this.
Latest stats show 8,958,904 miles cycled a DAY (in GB) a reasonably significant amount of miles will be done outside of a commute (76% in fact) - utility(shopping/personal business/other), social, training, business, education take up the rest with leisure the biggest portion standing at 36%, but that still leaves you with a huge differential to the numbers reported, which shows how limited the reach of the project was. 3.04M av miles per day compared to just over 32,000/day logged with Strava/Red Bull.
I appreciate the cause and it's admirable, just that if you are only reaching a small number of the population then it's a poor indicator as an actual number/portion of society.
Also, 40 miles before work? Say 22 working days in July and a return trip of equal length that would average out at 31.85 miles before work (and same on home ward journey), that's damn impressive.