The two brands will unveil their project at the Eurobike show in late August, and Bianchi are promising 'exciting and fascinating' results from the range.
There's bound to be some intricate design work and no doubt premium pricing born of this collaboration, with both Bianchi and Ferrari's R+D departments will work together equally for this new project. Under the licensing agreement the brands will produce Bianchi for Scuderia Ferrari road, mountain, E-bikes, city and even kids bikes. It's not the first time Ferrari have ventured into the cycling market, as they collaborated with Colnago back in 2014 for the exclusive V1-r aero road bike, at the time Colnago's lightest ever road frame at 835g.
Bianchi Chairman Salvatore Grimaldi (left) with Ferrari's Chief Brand Manager Luca Fuso (right)
Chair and owner of Bianchi Salvatore Grimaldi said: “We strongly desired this collaboration with Ferrari. Working together will allow us to develop new products shaped by the mix of top-class knowledge and expertise from the two parts, creating successful and innovative models just like Bianchi and Ferrari have always done”.
We'll be seeking out some of the new bikes at the Bianchi for Scuderia Ferrari presentation when we head to Eurobike between 30th August and 2nd September, so keep your eyes peeled on road.cc for previews!
After cobbling together a few hundred quid during his student days off the back of a hard winter selling hats (long story), Jack bought his first road bike at the age of 20 and has been hooked ever since. He was Staff Writer at 220 Triathlon magazine for two years before joining road.cc in 2017, and reports on all things tech as well as editing the road.cc live blog. He is also the news editor of our electric-powered sister site eBikeTips. Jack's preferred events are time trials, sportives, triathlons and pogo sticking (the latter being another long story), and on Sunday afternoons he can often be found on an M5 service station indulging in his favourite post-race meal of 20 chicken nuggets, a sausage roll, caramel shortbread and a large strawberry milkshake.