The two brands will unveil their project at the Eurobike show in late August, and Bianchi are promising 'exciting and fascinating' results from the range.
There's bound to be some intricate design work and no doubt premium pricing born of this collaboration, with both Bianchi and Ferrari's R+D departments will work together equally for this new project. Under the licensing agreement the brands will produce Bianchi for Scuderia Ferrari road, mountain, E-bikes, city and even kids bikes. It's not the first time Ferrari have ventured into the cycling market, as they collaborated with Colnago back in 2014 for the exclusive V1-r aero road bike, at the time Colnago's lightest ever road frame at 835g.
Bianchi Chairman Salvatore Grimaldi (left) with Ferrari's Chief Brand Manager Luca Fuso (right)
Chair and owner of Bianchi Salvatore Grimaldi said: “We strongly desired this collaboration with Ferrari. Working together will allow us to develop new products shaped by the mix of top-class knowledge and expertise from the two parts, creating successful and innovative models just like Bianchi and Ferrari have always done”.
We'll be seeking out some of the new bikes at the Bianchi for Scuderia Ferrari presentation when we head to Eurobike between 30th August and 2nd September, so keep your eyes peeled on road.cc for previews!
Arriving at road.cc in 2017 via 220 Triathlon Magazine, Jack dipped his toe in most jobs on the site and over at eBikeTips before being named the new editor of road.cc in 2020, much to his surprise. His cycling life began during his students days, when he cobbled together a few hundred quid off the back of a hard winter selling hats (long story) and bought his first road bike - a Trek 1.1 that was quickly relegated to winter steed, before it was sadly pinched a few years later. Creatively replacing it with a Trek 1.2, Jack mostly rides this bike around local cycle paths nowadays, but when he wants to get the racer out and be competitive his preferred events are time trials, sportives, triathlons and pogo sticking - the latter being another long story.