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Rouleur Classic 2016 Preview: Expensive race bikes, race photography and the biggest stars

A taste of what to expect from the second Rouleur Classic show on 3rd-5th November 2016

The Rouleur Classic returns for a second year and will take place at Victoria House in Bloomsbury Square, London on 3rd-5th November 2016. 

The event aims to be more than just your typical bicycle show, it’s a celebration of road cycling culture and will be packed with some of the most desirable bikes, stunning photography and the biggest stars, from Olympic champions Laura and Jason Kenny to former Grand Tour winners Jan Ullrich and Sean Kelly. 

To whet your appetite, here’s taster of what and who you can expect to see at the show. You can buy your tickets here

Lizzie Armitstead world champ Specialized - 1.jpg

Lizzie Deignan and Peter Sagan’s 2015 World Championship winning bikes will both be on display, and these are actual bikes used in Richmond last year, not mere replicas.

- Lizzie Armitstead’s new world champion Specialized Amira 

- Peter Sagan’s World Championship winning Specialized Tarmac

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Look will be displaying its 795 Aerolight 30th Anniversary road bike. It’s a limited edition model that has been created to celebrate the 30th Anniversary of Greg LeMond’s Tour de France win and is finished in the French company’s signature Mondrian colours. Only 200 bikes will be built with a £8,299 price tag.

© Storck Fascenario.3 Aston Martin

© Storck Fascenario.3 Aston Martin

Storck has a fine reputation for precision made and very expensive road bikes, and the limited edition Storck Fascenario.3 Aston Martin will be a sight to behold. So will the price, an eye-watering £15,777. That price does mean a bike that weighs a scant 5.9kg, making it one of the lightest in the world.

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©BrakeThroughMedia _Kramon_Richmond2015_UCIworlds_EliteWomen

As well as the nicest and lightest bikes, you’ll be able to meet some of the biggest stars from the world of cycling. Confirmed attendance includes World Tour riders Alexander Kristoff, Filippo Pozzato, Alex Dowsett, Christian Meier and Jan Bakelants. Former Grand Tour winners will be present with Jan Ullrich and Sean Kelly.  Away from the road, Olympic champions Laura Kenny (Trott), Jason Kenny and Joanna Rowsell Shand will all be in attendance.

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© Michael Blann, Col’ d’Aubisque: one of two tunnels through the Cirque du Litor

Former professional cyclist turned photographer Michael Blann will be showcasing his latest collection of photographs from his new book, Mountains: Epic Cycling Climbs published by Thames and Hudson.

Team Sky photographer Scott Mitchell will be hosting an exclusive gallery of his best photographs, no easy task considering he has shot over 60,000 photos of the team during the past six years. 

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There are many iconic jerseys from professional cycle racing, from the Mondrian-inspired La Vie Claire design to the ill-fated Linda McCartney jersey. The Prendas Ciclismo exhibition will highlight many of the best iconic cycling jerseys.

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Sticking with the jersey theme, on Friday night there will be a special heritage collection of Giro d’Italia Maglia Rosa jerseys alongside a presentation of the 2017 race route. The complete collection will be made up of Fiorenzo Magni (1948), Francesco Moser (1984), Fiorenzo Magni (1955), Giuseppe Saronni (1985), Miguel Indurain (1992), Alberto Contador (2008), Eddy Merckx (1968), Paolo Bettini (2005), Ivan Basso (2010) and Gianni Bugno (1990)

Sean Kelly has won more trophies than most professional cyclists, and his trophy collection will be on display at the Rouleur Classic. His collection includes cobblestones from his Paris-Roubaix Victories, World Championship Medals and some of the many jerseys he won over the years.

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What you put into the body of a professional cyclist is as important as the bike you put them on, and WorldTour chef Hannah Grant will be hosting live cooking demonstrations and question and answer sessions at the show.

If you like the sound of all that, you can buy tickets now here.

David worked on the tech team from 2012-2020. Previously he was editor of and before that staff writer at RCUK. He's a seasoned cyclist of all disciplines, from road to mountain biking, touring to cyclo-cross, he only wishes he had time to ride them all. He's mildly competitive, though he'll never admit it, and is a frequent road racer but is too lazy to do really well. He currently resides in the Cotswolds, and you can now find him over on his own YouTube channel David Arthur - Just Ride Bikes

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