Prime is essentially a power-meter ready crankset that will come fitted as original equipment on 2017 bikes. If the consumer decides at a later stage to add power, they only need to purchase the additional Quarq DZero Power Meter spider. SRAM has revealed details of DZero, which is a brand new power meter, just yet, so we'll have to wait and see what the prices come out at.
SRAM has quite a big stake in the OEM (original equipment manufacturer) market, and has seen noticeable growth since the launch of its eTap electronic groupsets - there are lots of 2017 bikes specced with this new chainset. SRAM is also popular across the price range as well, and we can see Prime being fitted to lots of race and sportive bikes.
On paper it’s quite a smart idea as if you do buy a bike with the Prime chainset fitted, and the company assures us the likes of Canyon, Felt, Fuji and Trek will be speccing this new chainset, available in carbon or aluminium, then upgrading to power should be a relatively straightforward and simple process. It's not clear how it'll actually work at this stage, we assume it'll be a replaceable spider, so you just pop the chainrings off, replace the spider, and refit the rings. We'll have to wait and see.
We’d love to tell you more about the DZero power meter, but SRAM isn’t releasing full details until the first day of Eurobike on 31st August. We’re going, so we'll get the full story. We can assume it’ll be loosely based on Quarq’s existing power meter products?
In true SRAM fashion, there is a teaser video on Youtube.
“We know that more bicyclists, in every discipline, are turning to power meters to reach the next level in training and competition,” said Jim Meyer, Quarq’s founder and Technology Director. “We wanted to make it as easy as possible, especially for riders new to power meters, to select a state-of-the-art power meter.”
“When a customer buys a bicycle and power meter together, the dealer could have the bike ready to ride by lunchtime,” Meyer said.
Help us to fund our site
We’ve noticed you’re using an ad blocker. If you like road.cc, but you don’t like ads, please consider subscribing to the site to support us directly. As a subscriber you can read road.cc ad-free, from as little as £1.99.
If you don’t want to subscribe, please turn your ad blocker off. The revenue from adverts helps to fund our site.
If you’ve enjoyed this article, then please consider subscribing to road.cc from as little as £1.99. Our mission is to bring you all the news that’s relevant to you as a cyclist, independent reviews, impartial buying advice and more. Your subscription will help us to do more.
David worked on the road.cc tech team from 2012-2020. Previously he was editor of Bikemagic.com and before that staff writer at RCUK. He's a seasoned cyclist of all disciplines, from road to mountain biking, touring to cyclo-cross, he only wishes he had time to ride them all. He's mildly competitive, though he'll never admit it, and is a frequent road racer but is too lazy to do really well. He currently resides in the Cotswolds, and you can now find him over on his own YouTube channel David Arthur - Just Ride Bikes.
Latest Comments
Martin73
1 sec ago
So what? It's the law. You don't get to pick and choose which laws apply to you whether you are able-bodied or have a disability. ...
So what? It's the law. You don't get to pick and choose which laws apply to you whether you are able-bodied or have a disability. ...
'cock-shaped bike seat' Paging Dr. Freud.
How so? And how do radial spokes deal with the torque?...
I thought some of the comments about the welds seemed a bit petty. And then I looked at the welds.
Those Endura shorts are seriously ugly. Do they not follow colour/styling trends? I really want to buy British but compare these to Maap/Rapha. I...
Hi Rendel. Went deeper than the HC and into the actual HA. You are prohibited from overtaking a motor vehicle within the controlled area of a zebra...
https://www.dailyecho.co.uk/news/20145139.man-injured-driver-hits-cyclis... Interesting umm sign on the bonnet !
I wasn't tubeless at the time, but I did sew this one up until I got a new tyre. This slit was big enough that a tube would blister out of it and...
Bloody Nora! Now that's why I don't ride the road in the UK. Went down Ventoux at over 80kph, along with thousands of others, nobody ever sees that...
I probably (definitely ) spent more on these lamps and batteries than I ever did on my bikes when I was young. (Road bike: Elswick Hopper drop...