Like this site? Help us to make it better.


Strava unveils new kit and web store

You’ve downloaded the app, you got the KOM/QOM, now wear the jersey

Strava has unveiled new and redesigned cycling kits for both men and women that are available from its web store.

The kit is made by Cuore of Switzerland, racewear provider to IAM Cycling and Team USA. 

Strava kit  - 1.jpg

The new range includes a jersey (£86), bib shorts (£106), jacket (£86), arm warmers (£28) and knee warmers (£28). 

Plus, there’s more clothing available only to Strava Premium members (membership is £3.99 per month or £39.99 per year) at similar prices. The Premium kit features reflective dots that are designed as both a style and a safety feature.

Strava kit  - 4.jpg

“The new Strava cycling range includes a sweatproof zippered pocket for mobile devices on the jerseys, textured stretch fabric on the sleeves and side panels for enhanced fit and aerodynamics,” says Strava.

Strava kit  - 5.jpg

“The bibs feature high-quality, comfortable chamois, built to last, as well as laser-cut grippers and a lightweight, comfortable and breathable fabric.”

Strava kit  - 3.jpg

Strava is also launching a new Strava Store that features more gear, UK pricing (if you’re in the UK), reduced shipping costs and no import fees. Delivery to UK-based customers is 2-5 days.

Mat has been in cycling media since 1996, on titles including BikeRadar, Total Bike, Total Mountain Bike, What Mountain Bike and Mountain Biking UK, and he has been editor of 220 Triathlon and Cycling Plus. Mat has been technical editor for over a decade, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. We send him off around the world to get all the news from launches and shows too. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run. Mat is a Cambridge graduate who did a post-grad in magazine journalism, and he is a winner of the Cycling Media Award for Specialist Online Writer. Now over 50, he's riding road and gravel bikes most days for fun and fitness rather than training for competitions.

Latest Comments