Strava has unveiled new and redesigned cycling kits for both men and women that are available from its web store.
The kit is made by Cuore of Switzerland, racewear provider to IAM Cycling and Team USA.

The new range includes a jersey (£86), bib shorts (£106), jacket (£86), arm warmers (£28) and knee warmers (£28).
Plus, there’s more clothing available only to Strava Premium members (membership is £3.99 per month or £39.99 per year) at similar prices. The Premium kit features reflective dots that are designed as both a style and a safety feature.

“The new Strava cycling range includes a sweatproof zippered pocket for mobile devices on the jerseys, textured stretch fabric on the sleeves and side panels for enhanced fit and aerodynamics,” says Strava.

“The bibs feature high-quality, comfortable chamois, built to last, as well as laser-cut grippers and a lightweight, comfortable and breathable fabric.”

Strava is also launching a new Strava Store that features more gear, UK pricing (if you’re in the UK), reduced shipping costs and no import fees. Delivery to UK-based customers is 2-5 days.

13 thoughts on “Strava unveils new kit and web store”
If I wear it during my rides
If I wear it during my rides will it guarantee that my ride will upload to Strava without crashing and loosing my hard work?
Prosper0 wrote:
pretty sure they will never loose your ride, they might lose a few though.
I said to a friend once that
I said to a friend once that I wanted a Strava jersey. He said if I got one he would let me ride off on my own rather than be in the same group. Says it all.
earth wrote:
that’s the great thing about cycling – always someone ready to tell you that you’re doing it wrong!
earth wrote:
He doesn’t sound like much a friend to me.
Was amazed when I clicked the
Was amazed when I clicked the link and saw their new kit is great looking. After the clusterf***s seen for years… it’s surprising.
First time I’ve seen glitter
First time I’ve seen glitter on cycling kit. Weird.
velo-nh wrote:
It’s pretty common during Spring time.
Some of their previous
Some of their previous designs have looked pretty good I thought, but I don’t see myself ever wearing a Strava jersey even though I do like Strava. Just seems a bit… naff.
If you buy this gear you’re
If you buy this gear you’re effectively paying Strava money to advertise their product, when in reality, they should be paying you to do the same.
Peowpeowpeowlasers wrote:
Doesn’t that pretty much apply to everything though? Unless your entire wardrobe is made up of stealth black kit and your bike is non-branded..?
I actually think it looks quite good, I like the orange/black combo. I’d always turned my nose up at the brighter kits, but having been bought some Ale super-yellow kit I can see it has its advantages!
Strava is a funny old thing tho, its like the dirty secret that everyone does but very few admit to being obsessed by…
Peowpeowpeowlasers wrote:
As opposed to Rapha/Assos/Endura/Adidas/Nike/Fred Perry/Ford/BMW et al who give away their products that advertise their businesses?
I’d buy it if it was a
I’d buy it if it was a suitable fit/finish…surely it’s just “an other” brand?
Just too many grumblers (Rapha/Assos…and now Strava haters)…