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TECH NEWS
Strava kit - 2.jpgStrava unveils new kit and web store
Strava has unveiled new and redesigned cycling kits for both men and women that are available from its web store.
The kit is made by Cuore of Switzerland, racewear provider to IAM Cycling and Team USA.
The new range includes a jersey (£86), bib shorts (£106), jacket (£86), arm warmers (£28) and knee warmers (£28).
Plus, there’s more clothing available only to Strava Premium members (membership is £3.99 per month or £39.99 per year) at similar prices. The Premium kit features reflective dots that are designed as both a style and a safety feature.
“The new Strava cycling range includes a sweatproof zippered pocket for mobile devices on the jerseys, textured stretch fabric on the sleeves and side panels for enhanced fit and aerodynamics,” says Strava.
“The bibs feature high-quality, comfortable chamois, built to last, as well as laser-cut grippers and a lightweight, comfortable and breathable fabric.”
Strava is also launching a new Strava Store that features more gear, UK pricing (if you’re in the UK), reduced shipping costs and no import fees. Delivery to UK-based customers is 2-5 days.
Mat has been in cycling media since 1996, on titles including BikeRadar, Total Bike, Total Mountain Bike, What Mountain Bike and Mountain Biking UK, and he has been editor of 220 Triathlon and Cycling Plus. Mat has been road.cc technical editor for over a decade, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. We send him off around the world to get all the news from launches and shows too. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run. Mat is a Cambridge graduate who did a post-grad in magazine journalism, and he is a winner of the Cycling Media Award for Specialist Online Writer. Now over 50, he's riding road and gravel bikes most days for fun and fitness rather than training for competitions.
Latest Comments
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The small frame, the aggressive posture, lots of standover height.
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You're defending bombing hospitals and refugee camps and starving children.
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At risk of being cynical, and stereotyping the police, it's so they don't have to leave the comfort of their panda cars and pursue on foot when...
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13 comments
I'd buy it if it was a suitable fit/finish...surely it's just "an other" brand?
Just too many grumblers (Rapha/Assos...and now Strava haters)...
If you buy this gear you're effectively paying Strava money to advertise their product, when in reality, they should be paying you to do the same.
Doesn't that pretty much apply to everything though? Unless your entire wardrobe is made up of stealth black kit and your bike is non-branded..?
I actually think it looks quite good, I like the orange/black combo. I'd always turned my nose up at the brighter kits, but having been bought some Ale super-yellow kit I can see it has its advantages!
Strava is a funny old thing tho, its like the dirty secret that everyone does but very few admit to being obsessed by...
As opposed to Rapha/Assos/Endura/Adidas/Nike/Fred Perry/Ford/BMW et al who give away their products that advertise their businesses?
Some of their previous designs have looked pretty good I thought, but I don't see myself ever wearing a Strava jersey even though I do like Strava. Just seems a bit... naff.
First time I've seen glitter on cycling kit. Weird.
It's pretty common during Spring time.
Was amazed when I clicked the link and saw their new kit is great looking. After the clusterf***s seen for years... it's surprising.
I said to a friend once that I wanted a Strava jersey. He said if I got one he would let me ride off on my own rather than be in the same group. Says it all.
that's the great thing about cycling - always someone ready to tell you that you're doing it wrong!
He doesn't sound like much a friend to me.
If I wear it during my rides will it guarantee that my ride will upload to Strava without crashing and loosing my hard work?
pretty sure they will never loose your ride, they might lose a few though.