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Factor Bikes to sponsor a professional cycling team in 2016

British brand Factor Bikes to join pro peloton in 2016. But with which team?

Factor Bikes has revealed that it is entering the professional cycling peloton by sponsoring an as-yet-unnamed pro team in 2016.

Factor Bikes is a British manufacturer of the Vis Vires, one of the most revolutionary and futuristic road bikes we’ve ever tested at With its full-length fork, split down tube and integrated stem, it’s a distinctive looking bike. And with a £10,000 price tag, it’s not cheap either.

- Review: Factor Vis Vires road bike

Retired professional racer David Millar rides a Factor, revealing to the world back in May that his new bike after hanging up his wheels at the end of the 2015 season would be a stealthy black Factor.

Factor Vis Vires - head tube and fork

David Millar’s acquisition of a Factor followed the revelation that Baden Cooke, who retired from professional racing at the end of the 2013 season and is an  agent for Chris Horner, has a stake in Factor Bikes.

- Retired pro David Millar chooses £10,000 Factor Vis Vires road bike

So with one ex-professional involved in the company and the high-profile David Millar riding one, could this be the connection to a professional team that will see a British brand step up to the pro ranks? The announcement makes no indication what level the team would be, we're assuming a professional continental level team rather than a WorldTour squad.

We’ve contacted Factor Bikes for a response to this news...

David worked on the tech team from 2012-2020. Previously he was editor of and before that staff writer at RCUK. He's a seasoned cyclist of all disciplines, from road to mountain biking, touring to cyclo-cross, he only wishes he had time to ride them all. He's mildly competitive, though he'll never admit it, and is a frequent road racer but is too lazy to do really well. He currently resides in the Cotswolds, and you can now find him over on his own YouTube channel David Arthur - Just Ride Bikes

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