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review

Ekoi Supersoft Short Bib Shorts Black

8
£280.26

VERDICT:

8
10
Excellent, very comfortable shorts with a (nominally) very high price
Excellent pad
Very comfortable
Ekoi tends to offer significant discounts
Strap elastic could be gentler
Short legs won't suit everyone
The full price is very high
Weight: 
161g
Contact: 

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The Ekoi Supersoft Short Bib Shorts are very well made and – despite a tightly elasticated fit – very comfortable. The pad is excellent for long or rough rides and, maybe best of all, Ekoi seems to offer very significant discounts on everything it makes

> Buy now: Ekoi Supersoft Short Bib Shorts for £138.23 from Ekoi

'Inspired by' the shorts supplied to various pro teams and priced at a correspondingly high level, the Supersofts come with all the usual claims: unrestricted movement, optimal performance, minimal seams and a second-skin fit. 'Composed of 38% elastane, [the fabric] boasts a suppleness superior to most bib shorts on the market as it literally hugs the shape of your thighs,' says Ekoi. Literally all your other shorts literally do as well, I'd wager, though the wager is not literal as you won't get a penny from me.

2024 EKOI SUPERSOFT Short Bib Shorts Black - leg front.jpg

Nevertheless, these really are comfortable, and I didn't expect that to be the case – I have a long torso that frequently makes heavily elasticated straps a problem, and at first the straps here, along with the lower section's stern elastane squeeze, made me wonder if I was struggling into a size medium instead of a large. They really were size large, though. They just feel kind of small.

2024 EKOI SUPERSOFT Short Bib Shorts Black - straps back.jpg

Naturally I was anticipating an uncomfortable ride, but I was wrong. Somehow I never got the achy shoulders or sudden feeling of release once I took the straps off at the end, and my thighs remained entirely comfortable in their two-way stretch homes.

2024 EKOI SUPERSOFT Short Bib Shorts Black - legs back.jpg

These aren't the longest shorts, stopping at an old-school mid thigh rather than down near your kneecaps, but the raw-cut ends and broad, effective silicone grippers work perfectly to keep them comfortably in place.

2024 EKOI SUPERSOFT Short Bib Shorts Black - cuff gripper.jpg

But it's the pad that's the real highlight. It's actually the part that's 'supersoft,' and while I didn't personally find it 'provides a pleasant sensation on contact with the skin' as claimed – frankly I think it'd be a bit weird if it did – I found it very comfortable. I had zero problems with chafing from that soft surface, the thickness tapers down nicely towards the well-stitched edges, and the firmness is perfectly judged. For me, anyway. I guess we're all different. But it's firm without feeling at all unyielding, and doesn't collapse over time.

2024 EKOI SUPERSOFT Short Bib Shorts Black - chamois.jpg

It also deals very well with rough roads and gravel tracks; these are the kind of shorts you don't have cause to think about while you're actually riding. If I was buying I'd like to try the next size up as well, as I think they'd probably work without issue, but given the comfort of the tight fit in my regular size I wouldn't say the sizing is out.

2024 EKOI SUPERSOFT Short Bib Shorts Black - cuff.jpg

Value

At £276.46 these are extremely expensive, topping everything we've tested lately from some very fashionable (and spendy) boutique brands. Even the Assos Equipe RS Schtradivari S11 Longs look positively cheap against these at £215. And that's schaying schomething.

Meanwhile the Pas Normal Studios Escapism Bibs are £240 and the MAAP Training Bib 3.0s are £195, and neither brand is known for shyness with high prices. Furthermore, while it may be subjective, I don't think the Ekoi name has the same cachet as Assos, PNS or MAAP – and that's a fair bit of what you're paying for with all of these things.

We can only fairly compare RRPs, but there are certain brands that play games with those – and Ekoi may well be one. Everything on Ekoi's site I looked at was discounted at a rate between 40 and 60%, and even brand new designs were 50% off – the Supersoft Shorts, at the time of writing, were also 50% off at just £138.23.

At £138 these are far more competitive, and while the quality and performance are good enough for a pair of £275+ shorts, they're obviously a lot more impressive at half that price. That's still not super cheap, despite the 'discount's' best efforts to make it look that way, but these are easily as good as their rivals at that price.

Our best bib shorts for cycling buyer's guide covers different styles of shorts at a wide range of prices.

Overall

The Ekoi Supersoft shorts have a great racy fit and prove very comfortable in every way. They feel very well put together too, and look like they'll last. Yes, the price is extremely high, but in reality you're probably not going to pay anywhere near it, and the performance and quality are worthy either way.

Verdict

Excellent, very comfortable shorts with a (nominally) very high price

road.cc test report

Make and model: Ekoi Supersoft Short Bib Shorts Black

Size tested: Large

Tell us what the product is for

"Inspired by the bib shorts designed for the pro riders in the Israel Premier Tech and Arkéa B&B Hôtels teams, our EKOÏ Supersoft bib shorts are for demanding cyclists looking for an ultra-comfortable bib short for both racing and ultra distance riding."

Tell us some more about the technical aspects of the product?

Laser cut for the clean lines and and zero skin marking.

Wide 45mm thigh band with siliconized dots.

Reflective Ekoï logo.

Rate the product for quality of construction:
 
8/10
Rate the product for performance:
 
9/10
Rate the product for durability:
 
8/10
Rate the product for fit:
 
8/10

Tight but comfortable.

Rate the product for sizing:
 
7/10

These feel almost like they're a size smaller than most, but as they're entirely comfortable that way, it's presumably just the way they're designed to fit. You probably could size up fairly safely if desired, though.

Rate the product for weight:
 
7/10
Rate the product for comfort:
 
9/10
Rate the product for value:
 
5/10

At full price, deduct a point or two. At the real-world 'discount' price though, they're good.

How easy is the product to care for? How did it respond to being washed?

No issues.

Tell us how the product performed overall when used for its designed purpose

They're well made and secure, and I found them very comfortable even on poor surfaces.

Tell us what you particularly liked about the product

The pad and the strong build.

Tell us what you particularly disliked about the product

The bib straps' stretch could be gentler without affecting performance, and the RRP is very high.

How does the price compare to that of similar products in the market, including ones recently tested on road.cc?

At RRP these are right up there with serious boutique stuff, but in reality Ekoi seems to really like heavily discounting its products. These were 50% off and £138.23 at the time of writing, for instance.

Did you enjoy using the product? Yes

Would you consider buying the product? Yes – especially at the 'discounted' price.

Would you recommend the product to a friend? Yes

Use this box to explain your overall score

These are very good.

Overall rating: 8/10

About the tester

Age: 48  Height: 183cm  Weight: 78kg

I usually ride: Vitus Zenium SL VR Disc  My best bike is:

I've been riding for: 10-20 years  I ride: A few times a week  I would class myself as: Experienced

I regularly do the following types of riding: general fitness riding, mtb,

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3 comments

Avatar
galibiervelo | 3 weeks ago
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Ekoi now sponsor 4 pro teams, even 30 riders at 200 bits of kit each plus cash is for addidas 10 years ago 2million at sky, so say it is even that, by 4. The tax per garment sold to the public would be 10 a garment if they sold 800,000 items which i don't imagine they do looking at turnover

Avatar
Secret_squirrel | 3 weeks ago
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They come from the LeCol (but worse!) school of pricing I see.

Avatar
joules1975 replied to Secret_squirrel | 3 weeks ago
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At what point are we all going to call out the pricing model, and specifically the incorrect use of the word discount?

The lower prices are not discounts .... the higher 'RRP' values are inflated prices so that a retailer can then claim the more sensible/reasonable/acceptable price is a discount.

Not sure if they were the first, but Sports Direct were certainly the earliest example I can think of to use this pricing model 20+ years ago.

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