Bicycle maintenance brand Green Oil has been criticised online for a series of social media posts linking Sir Chris Hoy's cancer diagnosis to rival company Muc-Off's chain lube. Joining those condemning the posts, Muc-Off has since said it is "shocked and saddened that Chris Hoy has been dragged into such squalid social media activity" and that the company would be "reviewing our options regarding these false allegations".
Posts appeared on Green Oil's Facebook, Instagram and YouTube pages over the weekend, videos uploaded with the title: "Did Sir Chris Hoy get cancer from PTFE bike lubricant exposure?"
The voiceover to the two-minute video said Hoy "was part of Team Sky" who were "sponsored by the company Muc-Off", a rival bicycle maintenance products brand. Green Oil's video then said Muc-Off "manufactured lubricants containing PTFE", and later on that "there is a link between PTFE production and cancer".
It finished by asking: "What do you think? Is there a link here or not?" The final 30 seconds of the video then transitioned to an advert promoting Green Oil's products, including its chain lube.
Green Oil markets itself as "the world's greenest bicycle maintenance products" brand and offers a range of chain lubes and cleaning products, some of which have received positive reviews on road.cc. Now the brand has received many comments criticising the "really poor taste" video and accusing the company of an "utterly scummy way to approach marketing".
Muc-Off this lunchtime told road.cc that it was "in the process of reviewing our options regarding these false allegations" and expressed shock and sadness that Hoy had been "dragged into such squalid social media activity when he has other more important challenges right now".
A spokesperson told us: "We are shocked and saddened that Chris Hoy has been dragged into such squalid social media activity when he has other more important challenges right now.
"There are comments about our brand that are simply wrong. To be clear, we do not use PTFE in any of our current product range as we took a decision many years ago to become 100% PTFE free due to environmental concerns. We are in the process of reviewing our options regarding these false allegations."
One comment on Facebook accused Green Oil of "exploiting" Hoy's illness for sales, while others on Instagram saw viewers commit to never purchasing Green Oil's products due to the "distasteful marketing".
A bike shop owner told the brand: "You or any of your products will never set foot in my shop. This is absolutely disgraceful."
One YouTube viewer said that while PTFE is "an issue" the "unsubstantiated and tasteless" claims and "dragging Chris Hoy into your marketing" had "just lost you a customer/a shop". Another called it "disgusting opportunism", while a third urged Green Oil to take the "bang out of order" video down.
"Speculation like this (that smacks of commercial opportunism) is offensive and counter-productive," they continued. "Chris Hoy is a real person with a family, I hope they don't see this [...] Drawing on a specific individual case is unscientific, and the backlash will hurt the cause. There is a debate to be had but this isn't how to go about it."
Green Oil has replied to numerous comments and doubled down on the video. In one reply, the brand said "the idea was to simply raise the question — and awareness".
Without evidence to support the statement, another reply on the brand's Instagram page says: "A fit healthy man like Sir Chris Hoy shouldn't be getting cancer — it was likely caused by a carcinogen like PFOA. Will get in touch with him next week to see what he thinks, likely he would like people thinking about this to stop future victims of cancer don't you think?"
road.cc contacted Green Oil for comment and received a lengthy reply in which many of the same claims were repeated, although there was an acknowledgement the video and posts were "misjudged".
Hoy was diagnosed with cancer in 2023 and told the public of the news in February 2024. In October, he announced that the diagnosis is terminal and he has two to four years to live, adding that he is "feeling fit, strong and positive, and overwhelmed by all the love and support shown".
The NHS joined the cycling community and wider public in praising Hoy's bravery, the six-time Olympic champion's terminal cancer revelation prompting a near sevenfold increase in prostate cancer advice searches.
"Thanks to his bravery, we have seen a significant spike in people accessing vital information on our website about the signs and symptoms of cancer," NHS England's National Clinical Director for Cancer Professor, Peter Johnson, said in a statement. "One in two people will develop some form of cancer in their lifetime and detecting the disease early gives the best chance of successful treatment."
> "The idea is to create a positive out of a negative": Cancer My Arse's Kev Griffiths on living with stage four cancer, Sir Chris Hoy, and why he's encouraging everyone to ride out of the saddle for charity
Responding to the figures released by the NHS, Hoy said the "massive increase" in men seeking advice has been a "huge comfort" to him and his family.
Hoy's website, with information on an upcoming memoir about his life since the diagnosis, can be found here. For advice on spotting symptoms of prostate cancer, you can visit this page on the NHS England website.
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64 comments
Simon Nash needs to just stick to making the produts and seriously step back from social media and all the marketing. He's an absolute liability to himself.
Thankfully the video seems now to have been taken down.
Is it just me or this tasteless publicity stunt has got an Elon vibe to it, where a misguided idiot doesn't mind their own business?
It's a valid and progressive question, but not when used as the key line in a commercial campaign.
Just saying PTFE is linked to cancer surely is enough without name dropping a UK legend.
As a side note, not long before Sir Hoy's diagnosis he was on R1 talking to his friend Paddy Mcguiness where he said he was a massive fan of barbecues and often has them at his house. The science is in on flame burnt meat, it is carcinogenic and over exposure is associated with bowel cancer.
That is undoubtedly true, but Chris has metastatic prostate cancer so it's not relevant in his case; I only found out recently, because someone dear to me had colon cancer that spread to the liver (fully recovered I'm delighted to say), that they can actually tell the difference between cancer in a particular organ that originated in the organ and cancer that has spread from elsewhere.
they can actually tell the difference between cancer in a particular organ that originated in the organ and cancer that has spread from elsewhere
The pathologists will be relieved to hear this as they have been telling people they can do this for well over 100 years, and the distinction is one small facet of a discipline which stands behind all cancer treatments today
I disagree, this needs to cite primary publications. As far as know PTFE (Teflon) is not linked to cancer but chemicals used in its production are (e.g., PFOA, GenX).
Exactly. PTFE is used in a number of plumbing products, all of which are approved by WRAS under EC1272/2008 - items permitted for use on potable (drinkable) water systems. If the final product was dangerous, it would not be in used so ubiquitously. Yes, it's manufacturing process is particularly nasty but once finished it is not an issue. If it was, it would have been banned already, like asbestos as a building material.
In heating and combustion, ignition electrodes used to have a pink ceramic insulator, but the manufacturing process was also very carcinogenic. Once they were finished, they were perfectly safe. Now they are white with a modern ceramic, and much less harmful to produce. Once something better comes along, PTFE will wipe itself out eventually.
This is a company that makes a degreaser called Agent Apple, a pun on Agent Orange, the defoliant used by the US in Vietnam, Laos and Cambodia and British in Malaysia that left millions disabled. They have form for this kind of thing.
What ad marketing company did they hire? Was it a elementary school project?
Regardless, Green Oil watched the commercial and read the lines, so they approved the ad to go public.
Very poor taste.
As other comments said about PTFE, it wouldn't matter if it wasn't if Muc Off PTFE was dangerous or not, very few people ever touch the chain with their fingers. Besides if Muc Off PTFE was dangerous lawsuits would have arisen from that, obviously there's been no lawsuits because it's not dangerous.
I think we should raise the question and promote awareness of the irrefutable link between working at Green Oil and being a total, rampant bellend of utterly enourmous proportion
Reading the You Tube comments, the Company is doubling down in the most sanctimonious way.
Apprently, he's "DonE hIs ReSeaRch".
I feel compelled to jump in here and inject some basic science into the comments.
Clearly the marketing is incredibly ignorant for speculating about SCH's health. It is also scientifically utterly illiterate.
PTFE (i.e. sold as Teflon) is one of the most chemically inert and biocompatible polymers known. It is very widely used in catheters, stomas, stents and other medical devices because it has such extremely low toxicity. These devices remain implanted in literally millions of people for decades.
This (amongst other properties) also makes it ideal for cookware. The risks from ingesting it are minimal, because it is acid resistant and cannot be digested enzymatically. Any risks at all would likely be due to additives used in manufacture and would also be vastly outweighed by the risks posed from the underlying metal used for cookware (which risks are themselves tiny).
Most people, including some commenters here, therefore assume PTFE is "bad" for entirely the wong reasons, because the issues are not with PTFE but rather with the eco toxicity associated with its industrial manufacture.
It is also a "forever chemical" because of its chemical inertness. However, even from this perspective it is not markedly worse than the alternatives such as polyethylene or polypropylene.
So all in all there is essentially zero credence in the "discussion points" raised in the Green Oil social media posts, and hopefully this is a Gerald Ratner moment for them.
That's a new low in marketing.
Don't worry, I'm sure another company will be along in a minute to beat it
Sir Chris Hoy ❤️
Twats!
Is no one even going to pick up on the fact that Chris never road for Team Sky with a Muc Off sponsor.... The only association with a Team Sky, was the British Cycling track team for world cups called Team Sky + HD—nothing to do with the road cycling team who were sponsored by Muc Off. So not only have they messed up with that link, but they have tried to associate a widely used product with one cancer diagnosis in horrible taste. They should be removed from this site and any other giving them publicity through reviews.
If there was a link, I think many mechanics would be suffering from complaints as they are the daily users of it and in contact with it the most, but Green Oil have never let facts stand in the way of trying to get some attention for an at most average product.
Poor taste and also PTFE is STILL widely used for cookware, so its toxicity should be limited (else much more people would get cancer)...
The recommendation with non-stick cookware (i.e. PTFE coated) is to never use metal implements as that can lead to scratches. When the coating is scratched, there's far more chance that some PTFE (or various other nasties like PFOs) will leech into your food, so basically throw away any non-stick pans that get scratched. Also, you have to be careful to not over-heat them as the coating can release toxic gases.
In fairness, if you're ingesting anything off a bike chain, I don't think the lube is the things I'd be most worried about!
Hmm, that there plate(let) aggregation can be a real pest.
Sorry but this isn't correct. For starters, ask yourself what changes about the PTFE if you scratch it? Nothing.
It depends on the severity of the scratches, but it can compromise the integrity of the non-stick coating which can then lead to the coating flaking off and ending up in your food. There's also a greater risk of toxic fumes being released, but that can be avoided by using lower temperatures.
https://news.flinders.edu.au/blog/2022/10/31/not-so-tough-teflon/
The non-stick coating IS teflon. All the way through. Your post suggests you think you are removing an outer coating that exposed something dreadful.
Again, the microparticles are a different issue. There is evidence that bioaccumulation of plastic micro and nanoparticles occurs, and that it is in most of us. There is a big step between that and finding some casual health effect, let alone that it is carcinogenic or more specially related in any way to prostate cancer.
It's not the casual health effects I'd be worried about - more the ones with a long-term commitment.
You've misinterpreted my post.
Scratches on an otherwise intact surface increase the surface area and allow substances to penetrate the crack which can then lead to further damage as the substance expands and contracts with changes in heat. This can be easily seen on concrete surfaces which can develop faults as cracks are penetrated by water which can then freeze which further damages and widens the crack (concrete also being the same all the way through). There's also the issue of a deep scratch which can penetrate the non-stick coating and thus allow oils/liquids to cause damage at the boundary between the metal pan and the non-stick coating - this can cause the coating to flake off.
I didn't intend to suggest a link between non-stick coatings and prostate cancer (I've not heard of there being any specfic link). However, historically Teflon has contained PFOA (perfluorooctanoic acid) as well as PTFE and there are many concerns about PFOA both in humans and in the environment (https://en.wikipedia.org/wiki/Perfluorooctanoic_acid#Health_effects):
However, PFOA is no longer used in the manufacture of Teflon, so modern (since 2013) pans are likely to be safer, although Europe has banned Teflon cookware since 2008. There does appear to be mixed reports about whether PTFE by itself is toxic/carcinogenic - in theory it's inert enough to not react with anything and should just pass through your body, but due to the other chemicals used in its manufacture, I would much rather avoid ingesting any Teflon.
For the record, I use non-stick pans for cooking, but when higher temperatures are required (e.g. baking), I prefer enamel cookware as it just laughs at attempts to damage it, so you can scrape away with metal implements if there's some burnt on food.
Perfluorooctanoic acid isn't teflon, it is a precursor.
I didn't misunderstand your post. You could ingest an entire waterproof jacket's worth of PFTE and digest none of it. There is no "leaching" of PFTE from itself. There could potentially be leaching of plasticisers or carriers from which it is deposited or extruded (depending on the application) but there is nothing unique to PTFE in this respect over any other plastic (e.g. your water bottle).
I am interested by your comments on ceramics. Have you researched what that is? It's actually silica, not strictly a ceramic, and whilst entirely safe, if you search for example for "silica micro particles health" you will get a slew of articles about toxicity.
This is the joy of the internet - you can find on it whatever supports your preconceptions.
I think you're conflating PTFE and Teflon. Whilst Teflon is mainly PTFE, there are other chemicals used in it's manufacture and certainly it's not 100% pure, so comments about PTFE are missing part of the picture.
From https://en.wikipedia.org/wiki/Polytetrafluoroethylene:
Yes, micro particles of almost anything can be a problem, but it's all to do with the level of risk. Typically, people use masks if they're working with silica (e.g. cutting worktops) to avoid too much going into their lungs, but completely avoiding any silica dust would be very difficult. (see https://www.nhs.uk/conditions/silicosis/ for the very real problems with silica)
The big problem is with newer chemicals that we as a species are dumping into the environment in large amounts - we don't know what level of risk they pose to life. Dismissing known risks as being artefacts of "the joy of the internet" isn't a sensible approach to assessing environmental pollution.
Teflon is the trade name for PTFE. And "PTFE" or indeed any material will contain impurities. PTFE as it happens is made in a way that results in an unusually complete polymerisation reaction, and so it is an odd choice of plastic upon which to fixate of your concerns are related to trace amounts of precursors. As I mentioned earlier, if you worry about that sort of thing, you may wish to desist eating anything that uses plastic packaging at all.
With the greatest respect, you are confusing how things are made with what they are made of. You are also conflating environmental issues with health issues, and in addition conflating unrelated potential health issues with one another.
I am fairly confident of dismissing the health risks from Teflon because it is not a particularly new plastic and is extremely well studied. The plasticisers and extrusion aids tend to be benign things such as paraffins, the most profound health effects of which is laxative.
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