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Public invited to Trek World, Silverstone

See the 2014 Trek and Bontrager ranges before they’re released

Trek will be opening the doors of the 2014 Trek World product launch to the public for the first time in its UK history. The event takes place at Silverstone Circuit next month.

Traditionally limited to retailers, Trek World offers the opportunity to check out the latest products and innovations from Trek and Bontrager before they’re available to buy in stores. That includes Trek’s Project One customisable programme, that’s now available for both road and mountain bikes.

As well as product displays, presentations will take place throughout the day. There will be demonstrations of the Trek Certified Fit process, for example, and a Ladies’ Night lecture. You’ll also have the chance to win a free fitting from a Trek fit expert.

The Trek World Open Day will be held on 20 July from 9am until 4pm at the Silverstone Wing at Silverstone Circuit in Towcester. Northamptonshire.

Entry is free if you pre-register, or £5 if you don’t. Probably best you take a couple of minutes to fill in the online registration, then. One free parking space is included with each booking.

Mat has been in cycling media since 1996, on titles including BikeRadar, Total Bike, Total Mountain Bike, What Mountain Bike and Mountain Biking UK, and he has been editor of 220 Triathlon and Cycling Plus. Mat has been technical editor for over a decade, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. We send him off around the world to get all the news from launches and shows too. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run. Mat is a Cambridge graduate who did a post-grad in magazine journalism, and he is a winner of the Cycling Media Award for Specialist Online Writer. Now over 50, he's riding road and gravel bikes most days for fun and fitness rather than training for competitions.

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