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Win the Olympic road race and you get to wear gold shoes

Cor blimey, check out these golden Sidi shoes. They belong to the shy and retiring Samuel Sánchez, a man who has been proudly wearing and equipping his bike with as much gold coloured kit as possible since winning the 2008 Beijing Olympic road race. We spotted these on the Spaniard’s feet at the start of the Giro d’Italia.

Sidi, of course, have a very interesting and colourful track record of supplying custom shoes for their star riders over the years, but these truly reach new ostentatious heights. It will take something to topple these from their throne as the most awful shoes we’ve ever clapped eyes on.

But beauty is in the eye of the beholder and all that, and Sammy clearly appears to be made up with them. He’s even got natty matching socks as well. He's been wearing gold shoes since 2008, and these are the latest version. They've gradually gained more gold over the years - you'd think they would tone it down as the years pass. But these, like last year, are very gold. 

Underneath the gold is Sidi's latest top-end Wire shoe, which VecchioJo is currently testing. How's that test going, Jo?

It’s not just Sidi who are at it, Shimano delivered a load of gold tinted shoes for their 22 sponsored athletes at last year’s London 2012 Olympics. But they’re decidedly tame in comparison to Sidi’s effort.

David has worked on the road.cc tech team since July 2012. Previously he was editor of Bikemagic.com and before that staff writer at RCUK. He's a seasoned cyclist of all disciplines, from road to mountain biking, touring to cyclo-cross, he only wishes he had time to ride them all. He's mildly competitive, though he'll never admit it, and is a frequent road racer but is too lazy to do really well. He currently resides in the Cotswolds.

10 comments

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mrmo [2075 posts] 3 years ago
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now add a Paola Pezzo gold castelli skin suit and i think your on to something..

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chrisherring [14 posts] 3 years ago
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Talk about dining out on past success

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Leviathan [1978 posts] 3 years ago
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Isn't his Orbea helmet on backwards?

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themartincox [499 posts] 3 years ago
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bikeboy76 wrote:

Isn't his Orbea helmet on backwards?

what he said!

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mikroos [257 posts] 3 years ago
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Wow, it really tells you something about an athlete when they boast about a 5-year-old result...

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koko56 [330 posts] 3 years ago
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Why so many handbags on road cc?  22

Shoes are bling though!  16

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WolfieSmith [1323 posts] 3 years ago
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Those white cuff edges are a bugger to keep clean. I have a pair of blue and white Sidis and it's a nightmare. I suppose I should have guessed white shows the dirt... Old toothbrush and toothpaste.  37

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Ghedebrav [1100 posts] 3 years ago
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Quite like them...

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FMOAB [266 posts] 3 years ago
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Subtle  44

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Karbon Kev [688 posts] 3 years ago
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please Sidi bring them out! socks too, coooooool ...