London-based cycle clothing brand Rapha is to open its first permanent Rapha Cycle Club in the UK tomorrow, Saturday 21 July. Located in Soho on the site of the former Regent Palace Hotel, the opening coincides with the final weekend of an edition of the Tour de France that looks set to produce the first British winner of the race. If Bradley Wiggins does win, Rapha will give a glass of champagne to everyone at the Cycle Club.
As well as screening live racing, the venue will also host events and act as a meeting point for rides, as well as providing a showcase for Rapha’s range of products and being home of course to a café.
The Rapha Cycle Club London will open on Saturday at 8.30am and will be showing live coverage that weekend of the climax of the Tour. Ahead of that, it will be publicised by spokecards being placed in the wheels of bicycles around the city – find one and you’re in line for a free coffee.
Previously, the company operated a temporary Rapha Cycle Club in London’s Clerkenwell, and at the moment there are also permanent ones in San Francisco, California and Osaka, Japan, as well as the mobile Cycle Club that tours evens throughout Europe.
Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.