Sales area in Oxford Street store will also sell bikes from likes of Cooper

Electric bike retailer Bike Republic has announced that it has opened a concession in the Oxford Street branch of upmarket department store chain, Selfridges. The move follows a successful trial last year featuring e-bikes from GoCycle and Ultra Motor.

Those will be joined in the Bike Republic concession, which is located in the lower ground floor of the store, by e-bikes Wisper and Ebco Eagle, but for those who prefer to use their own legs to provide the power, there will also be bikes from Vanmoof, Schindelhauer and Cooper, as well as helmets from Nutcase. Bikes can be ‘road-tested’ in the Selfridges garage, located on the far side of the store from Oxford Street.

Jonathan Cole, Managing Director of Bike Republic, commented: “We are delighted to be working with Selfridges again to promote these amazing products. With fuel prices at an all time high we are seeing a huge demand for our commuter bikes. The new fixed gear, city and road bikes are a very exciting addition to our superb e–bike range“

Bike Republic isn’t the first bicycle retailer to open a concession in Selfridges, however – Cycle Surgery operated there a few years back, although we imagine that lack of visibility from the street wasn’t ideal,with passing cyclists in all likelihood not knowing it was there and it now has its own standalone store not too far away in Great Portland Street.

Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.