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Endura ends Movistar deal, blames UCI for creating innovation “dead end”

Scotland-based company will focus on aero clothing for triathlons and the road

Endura ​is ending its sponsorship with Movistar, blaming the UCI for limiting and in some cases even banning technological advances in clothing used by top-level cyclists.

The brand, which is based in Livingston, Scotland, said on its website that it had “reached a fork in the road” and had “chosen to avoid the developmental dead end currently being enforced by the UCI.”

Endura has been the technical apparel supplier to Movistar since 2014, including for the past two years the Spanish outfit’s women’s team.

Throughout, the kit has been designed in collaboration with aerodynamics expert Simon Smart of Drag2Zero, including extensive wind tunnel testing at the Mercedes AMG-Petronas facility in Brackley, Northamptonshire.

Its kit has been worn to victory in races including the Vuelta a Espana and Giro d’Italia – with the most recent edition won by Richard Carapaz – and this season it made the rainbow jersey worn by Movistar’s Alejandro Valverde.

> Endura reveal how they made Alejandro Valverde's rainbow jersey

Endura also made the skinsuit that Alex Dowsett wore when setting a new UCI Hour Record in Manchester in 2014.

Alex Dowsett fine-tunes his Hour Record set up in the wind tunnel 010

> Alex Dowsett fine-tunes Hour Record set up in wind tunnel

Outlining its decision to cease the partnership with Movistar today, the firm said: “The escalation route to the top level in road cycling see Continental and Pro Continental teams hit glass ceilings where access to higher level races is limited and so too the WorldTour where progress in technical apparel is limited by the governing body and the prize for innovation is seeing technological advances banned.

“Endura reached a fork in the road and have chosen to avoid the developmental dead end currently being enforced by the UCI.”

Endura has continued to work with Drag2Zero, last year launching its Endura D2Z range, which it claimed offered "the world’s most advanced aero clothing and helmet." 

> Endura launches Drag2Zero collection, including a £430 skinsuit

However, at the start of this year the UCI banned its Surface Silicone Topography (SST) technology, with the governing body’s decision presumably a factor behind today’s announcement by Endura.

Endura says that it will continue to focus on clothing for road cyclists as well as developing aerodynamic clothing for triathletes.

It said: “Advanced aerodynamics work continues with Simon Smart, focused on the triathlon world, where technological development is not so constrained and we can expect to see for new ranges to meet needs the hardcore roadies whether that’s on tarmac or gravel.

“That said, Endura will keep a watching brief over the WorldTour and don’t discount a return to the pro peloton in the future.”

Simon joined as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.

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