Like this site? Help us to make it better.


Eddie Stobart and DfT roll out safety messages

Trucks warn against drowsiness and distraction

In a joint venture between the Government's THINK! campaign and one of the country's largest road haulage firms, messages that could help improve the safety of cyclists are rolling out across the UK.

Stobart Group and Tesco have provided space on the backs of 200 trucks to carry one of two adverts. One offers a warning on the dangers of fatigue, advising drivers to turn off the road if they are feeling tired while the other reminds drivers that using a mobile phone at the wheel could cost them three points on their licence and up to £1,000 in court fines.

Road Safety Minister, Mike Penning, visited Stobart Group in Widnes to see the campaign in action.

He said: "The THINK! truck backs campaign is a fantastic example of the public and private sector working together to get across important road safety messages to drivers while they are on the road.

"By working together Eddie Stobart, Tesco and THINK! have developed a campaign which combines advertising creativity with value for money for the taxpayer.
"I am very grateful to both companies for their generosity in allowing us to use this space and I hope that other similar initiatives will follow in the future."

Andrew Tinkler Stobart Group CEO said: “It is said that when driving on major UK roads, an Eddie Stobart truck is seen every 4 to 5 minutes, which clearly lends itself very well to promotion and raising public awareness. So we were only too happy to support the DfT with the idea of including the THINK! campaign posters on some of our truck-backs – especially as we so fully endorse the campaign’s messages.”


Latest Comments

  • bigblue 42 min 5 sec ago

    Yes, genuine mail-ordered stuff (I assume, because it was from reputable shops) seems to sometimes come unboxed, sometimes boxed. I guess this is...

  • janusz0 1 hour 6 min ago

    I was out in my car today and joined a queue that followed a tractor with a trailer of "big bales" for about 5 miles today.  I was too far back,...

  • NOtotheEU 1 hour 7 min ago

    Agreed it's a s**tshow.  Lets hope that at least all parties involved don't want WWIII.

  • pockstone 1 hour 8 min ago

    Collisions between fast moving trains and cars tend to be 'short-lived'. It's the grief and misery thereafter that last forever. This bloke has got...

  • Sniffer 1 hour 9 min ago

    London Fire Brigade on Twitter: "Fires caused by sunlight can happen all year round, so keep mirrors, glass & reflective objects out of direct...

  • NOtotheEU 1 hour 24 min ago

    I've considered something similar to this but spring loaded. Pull it down into place until you filter then pull a lever on the bars to get it to...

  • Rendel Harris 2 hours 56 min ago

    I can offer free disposal services...

  • Rendel Harris 2 hours 58 min ago

    Never seen anyone riding like that with aerobars, ever! Sounds madly uncomfortable. Mine are about 70 mm deep at the deepest flat part, no problem...

  • Themadchemist 4 hours 42 min ago

    I've had 2 KMC chains fail on my campag 10spd equipped bike,probably 5yrs ago.. Fortunately they both broke within a mile of home and I was able to...

  • Awavey 5 hours 5 min ago

    especially when they can often take 4 to 5 of their 7 days just to send you the link to upload the clip, but the stats they publish, although they...