Madison launched its clothing range 40 years ago in June, and as part of its celebrations unveiled a new limited edition line earlier this year, called Madison 77.
As it continues to mark four decades of its clothing, Madison has now produced a video that pitches two of its sponsored riders against each other, but with a twist.
The film shot by Nico Turner, sees Marc Beaumont of Madison Saracen and Tobyn Horton from Madison Genesis undertake challenges to try and discover who is quicker – a pro downhill mountain biker or a pro road cyclist.
Watch the video above to find out who came out on top.
Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.