Madison launched its clothing range 40 years ago in June, and as part of its celebrations unveiled a new limited edition line earlier this year, called Madison 77.
As it continues to mark four decades of its clothing, Madison has now produced a video that pitches two of its sponsored riders against each other, but with a twist.
The film shot by Nico Turner, sees Marc Beaumont of Madison Saracen and Tobyn Horton from Madison Genesis undertake challenges to try and discover who is quicker – a pro downhill mountain biker or a pro road cyclist.
Watch the video above to find out who came out on top.
Simon has been news editor at road.cc since 2009, reporting on 10 editions and counting of pro cycling’s biggest races such as the Tour de France, stories on issues including infrastructure and campaigning, and interviewing some of the biggest names in cycling. A law and languages graduate, published translator and former retail analyst, his background has proved invaluable in reporting on issues as diverse as cycling-related court cases, anti-doping investigations, and the bike industry. He splits his time between London and Cambridge, and loves taking his miniature schnauzer Elodie on adventures in the basket of her Elephant Bike.