Madison launched its clothing range 40 years ago in June, and as part of its celebrations unveiled a new limited edition line earlier this year, called Madison 77.
As it continues to mark four decades of its clothing, Madison has now produced a video that pitches two of its sponsored riders against each other, but with a twist.
The film shot by Nico Turner, sees Marc Beaumont of Madison Saracen and Tobyn Horton from Madison Genesis undertake challenges to try and discover who is quicker – a pro downhill mountain biker or a pro road cyclist.
Watch the video above to find out who came out on top.
Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.