Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.
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7 comments
Still lovely looking bike setup, I guess having it on display in Rapha is super marketing for DomThomas either way, well played.. chapeaux!
Dom from Fairlight here. Just thought i'd clarfiy: Fairlight is Fairlight. Swift is Swift. Yes there are some crossovers in terms of ownership but the two businesses are run and managed seperately. We are a direct to consumer bike brand selling bikes internationally. Swift is a specialist road bike shop in London retailing a range of brands, one of which happens to be Fairlight.
Who were these? Not seen anything online.
It was mentioned in the TCR Facebook group. One in Italy on a train and one in France. Both Ti frames I think.
I would have thought Swift Cycles would want this on display in their shop too being their own brand bike and they are only a short ride from Rapha in Spitafields too.
Fairlight is not Swift's own brand. Fairlight is Fairlight. Swift just happen to be the only bike shop that ranges them
Owner of Swift is co-owner of Fairlight, so to all intents and purposes not far from being an "official" shop brand.