The UK’s largest cycling exhibition will take place from Friday 22nd to Sunday 24th September 2017, and in its 16th year will be bigger than ever before.
A celebration of all things bike-related, the event will cater for every type of cyclist; from road, MTB and BMX to leisure, urban and e-bike riders. More than 300 exhibitors from across the cycling industry and beyond are in attendance, with a host of live shows and cycling experiences to engage and entertain the visitors throughout the course of the show. The Cycle Show is an important mark in the calendar for many cycling brands who are launching new products, and it’s one of the first opportunities for everyone to see what’s new in the cycling industry.
Show-goers will see some of the leading brands in the cycling including Bianchi, Canyon, GoPro, Oakley, Selle Italia, Wattbike, and many more. As well as all the latest and greatest bikes to ogle at and try out, there are also seminars from industry experts and famous faces in the cycling world on the Wattbike stage such as Olympic gold medallist Joanna Rowsell Shand and retired Rapha Condor and NFTO road racer Dean Downing, offering invaluable experience and cycling advice.
Visitors will be able to buy the latest products in the Retail Therapy area, and relax with a drink in the Tour of Britain Cafe. Anyone in the market for a new bike, or who wants to try out a top-brand, they can do so at the Road Test Track, with leading names such as Bianchi, Canyon, Condor, Pinarello and Trek available to test ride. The Cycle Show is also packed with child-friendly attractions for the young bikers including the Ridgeback Kid’s Test Track, with demonstrators on-hand to give children the best experience, the Islabikes Kid’s Demo Track and the British Triathlon Trust’s Kid’s Dry Tri, giving children the opportunity to try their hand at a dry triathlon (run/cycle/row).
A special addition to this year’s Cycle Show is the Pirelli Supercrit Race, with men’s and women’s elite races taking place in the afternoon of Saturday 23 September. For the competitive cyclist who wishes to take part in the show’s first ever Supercrit, registrations can be completed via British Cycling’s website here.
A standard adult ticket is usually priced at £13.95... however, just enter the code ROADCC at the checkout on the Cycle Show website and you can claim a special 10% discount, meaning you ticket will be just £12.55! You can also check out the Cycle Show's Twitter, Facebook and Instagram accounts for regular updates prior to the event.
Head over to cycleshow.co.uk to book your tickets now. If you want an even more special experience, you can also choose a VIP package for £34.95 (discount is only available on standard adult tickets). Along with entry to the show, the package includes fast track queue jump, early priority access to book the Road Test Track, exclusive access to the VIP Cycle Show Lounge, a chance to win a GoPro, a complimentary copy of Cyclist magazine and much more.
See you in September!
After cobbling together a few hundred quid during his student days off the back of a hard winter selling hats (long story), Jack bought his first road bike at the age of 20 and has been hooked ever since. He was Staff Writer at 220 Triathlon magazine for two years before joining road.cc in 2017, and reports on all things tech as well as editing the road.cc live blog. He is also the news editor of our electric-powered sister site eBikeTips. Jack's preferred events are time trials, sportives, triathlons and pogo sticking (the latter being another long story), and on Sunday afternoons he can often be found on an M5 service station indulging in his favourite post-race meal of 20 chicken nuggets, a sausage roll, caramel shortbread and a large strawberry milkshake.