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NEC Cycle Show set to be biggest and best ever

Be sure to book your tickets for the UK’s biggest cycle show, and pick up your 10% discount with a special code!

The UK’s largest cycling exhibition will take place from Friday 22nd to Sunday 24th September 2017, and in its 16th year will be bigger than ever before.

A celebration of all things bike-related, the event will cater for every type of cyclist; from road, MTB and BMX to leisure, urban and e-bike riders. More than 300 exhibitors from across the cycling industry and beyond are in attendance, with a host of live shows and cycling experiences to engage and entertain the visitors throughout the course of the show. The Cycle Show is an important mark in the calendar for many cycling brands who are launching new products, and it’s one of the first opportunities for everyone to see what’s new in the cycling industry.

cycle show bianchi.jpg

Show-goers will see some of the leading brands in the cycling including Bianchi, Canyon, GoPro, Oakley, Selle Italia, Wattbike, and many more. As well as all the latest and greatest bikes to ogle at and try out, there are also seminars from industry experts and famous faces in the cycling world on the Wattbike stage such as Olympic gold medallist Joanna Rowsell Shand and retired Rapha Condor and NFTO road racer Dean Downing, offering invaluable experience and cycling advice. 

Visitors will be able to buy the latest products in the Retail Therapy area, and relax with a drink in the Tour of Britain Cafe. Anyone in the market for a new bike, or who wants to try out a top-brand, they can do so at the Road Test Track, with leading names such as Bianchi, Canyon, Condor, Pinarello and Trek available to test ride. The Cycle Show is also packed with child-friendly attractions for the young bikers including the Ridgeback Kid’s Test Track, with demonstrators on-hand to give children the best experience, the Islabikes Kid’s Demo Track and the British Triathlon Trust’s Kid’s Dry Tri, giving children the opportunity to try their hand at a dry triathlon (run/cycle/row).

Cycle Show wattbike stage


A special addition to this year’s Cycle Show is the Pirelli Supercrit Race, with men’s and women’s elite races taking place in the afternoon of Saturday 23 September. For the competitive cyclist who wishes to take part in the show’s first ever Supercrit, registrations can be completed via British Cycling’s website here. 

A standard adult ticket is usually priced at £13.95... however, just enter the code ROADCC at the checkout on the Cycle Show website and you can claim a special 10% discount, meaning you ticket will be just £12.55! You can also check out the Cycle Show's Twitter, Facebook and Instagram accounts for regular updates prior to the event.  

Head over to to book your tickets now. If you want an even more special experience, you can also choose a VIP package for £34.95 (discount is only available on standard adult tickets). Along with entry to the show, the package includes fast track queue jump, early priority access to book the Road Test Track, exclusive access to the VIP Cycle Show Lounge, a chance to win a GoPro, a complimentary copy of Cyclist magazine and much more.

See you in September! 



Arriving at in 2017 via 220 Triathlon Magazine, Jack dipped his toe in most jobs on the site and over at eBikeTips before being named the new editor of in 2020, much to his surprise. His cycling life began during his students days, when he cobbled together a few hundred quid off the back of a hard winter selling hats (long story) and bought his first road bike - a Trek 1.1 that was quickly relegated to winter steed, before it was sadly pinched a few years later. Creatively replacing it with a Trek 1.2, Jack mostly rides this bike around local cycle paths nowadays, but when he wants to get the racer out and be competitive his preferred events are time trials, sportives, triathlons and pogo sticking - the latter being another long story.  

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Redvee | 6 years ago

Buying tickets online with the discount codes on offer is a bit of a swizz as there is a booking fee of £1.95 but I bagged a pair of tickets for £21.95 including the handling fee.

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