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Team from Huez* clothing aim to get up fabled Tour de France climb and back to London inside 24 hours

Remember Martin Cox’s blog here on road.cc from May which recounted how he and eight other intrepid cyclists set off from the London headquarters of clothing brand Huez* to take on the mountain from which it gets its name while riding Santander Cycles hire bikes and raise money for charity?

> Fancy riding Alpe d'Huez on a Boris Bike?

Well, Huez* has now released a video of their attempt to hire the bikes in London, get them down to the foot of the mountain, ride them up and back down again and return them to the docking station, all inside 24 hours.

Watch the video above to see how they got on in the challenge, which was for a good cause, with getting on for £20,000 raised to date for the Stroke Association and the National Brain Appeal.

13.8km long, the Alpe d’Huez climb has an average gradient of 8.1 per cent, topping out at 13 per cent, and with a vertical gain of 1,860m.

Each of its 21 hairpins has at least one plaque commemorating a winner of the 29 Tour de France stages that have finished there – a list that includes the likes of Fausto Coppi, Bernard Hinault and Marco Pantani (but not, since 2012, Lance Armstrong).

Simon has been news editor at road.cc since 2009, reporting on 10 editions and counting of pro cycling’s biggest races such as the Tour de France, stories on issues including infrastructure and campaigning, and interviewing some of the biggest names in cycling. A law and languages graduate, published translator and former retail analyst, his background has proved invaluable in reporting on issues as diverse as cycling-related court cases, anti-doping investigations, and the bike industry. He splits his time between London and Cambridge, and loves taking his miniature schnauzer Elodie on adventures in the basket of her Elephant Bike.