Pre-order discount available as anti-doping organisation encourages riders to race under its colours

The blue wristbands and headset spacers produced by Bike Pure, the organisation committed to paving the way for a drugs-free future of cycle sport, are an increasingly familiar sight among the pro ranks, and now there’s another way you can show your support for the cause with the launch of the new Bike Pure team kit.

Made by cycling clothing specialist Onimpex UK/Bio Racer, which kits out national federations including the USA, the Netherlands and Belgium, the new and rather striking design introduces a bit more black than was seen on last year’s design.

It also incorporates a splash of the five colours of the UCI World Champion jersey’s rainbow stripes, reflecting the fact that a number of world champions - such as Marianne Voss, whose interview with Bike Pure we published last week - have given their backing to the organisation’s message, while blue stripes on the short sleeve jersey’s cuffs give a nod to its signature wristbands.

Founded in Ireland less than two years ago by bike riders Myles McCorry and Andy Layhe, Bike Pure has quickly evolved to become the world’s biggest independent anti-doping organisation, with a particular focus on cycling.

Designed by Bike Pure in association with graphic designer Jamie Leung, the jersey and bib shorts are the first in what will be a series of products to be made for the organisation by Onimpex UK/Bio Racer.

Commenting on the new kit, Layhe said, "We were very impressed with Bio Racer and their support for our organisation. The quality of their garments is second to none and we are proud to be associated with such a superior clothing manufacturer."

He added: "The new design is in keeping with Bike Pure's previous jersey, a clean fresh eye catching garment, although we have now added the World Champions colours to represent the World Champions who form part of our organization. We wanted a line of garments that our members and cyclists alike would be proud to wear and show that they support drug free sport."

Layhe hopes that the new kit will encourage riders to race under the Bike Pure colours to help get its message across, saying: "In the not too distant future, we hope to set up Bike Pure cycling teams in countries where our membership is thriving, enabling cyclists to race under the Bike Pure banner and wear the colours, helping to spread the message that you can compete clean in this sport, a sport that has major health benefits for everyone."

Ken Jones, CEO of Onimpex UK/BioRacer, gave his backing to Bike Pure’s campaign"It has been a great pleasure to be involved with the new Bike Pure kit,” he said. “Bike Pure's message is loud and clear and we at Onimpex UK/Bio Racer have faith in what Bike Pure are trying to achieve in the sport."

The products are available in both men’s and women’s sizing, and have been made available with the support of Eurobike, Modo and Aspire Velotech. They can be bought from the Bike Pure website, with money raised helping to fund the non-profit organisation.

Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.