London Cycle Challenge aims to get more people cycling in capital

Prizes for organisations and individuals on offer from Evans and Time Out in TfL initiative

Transport for London (TfL) has launched its 2015 London Cycle Challenge, with a host of prizes and incentives on offer to get people in the capital onto two wheels, while encouraging employers to help them do so.

Running from 8-28 June, more than 100 prizes are open to organisations and individuals participating in the challenge, which is supported by a Love to Ride app on Android and iOS devices to make it easier for people to record their efforts.

Registration has already opened through the TfL website, and the competition groups together organisations of a similar size – 20-49 employees, 50-199 or 500-plus, to give some examples – to provide a balanced contest.
tfl.gov.uk/cyclechallenge http://tfl.gov.uk/cyclechallenge

Prizes include £100 vouchers from Evans Cycles and experiences from Time Out – both businesses are official partners of the initiative – and other rewards include dinner on the Thames, a corporate day out at the Lea Valley BMX track, featured in the London 2012 Olympic Games.

Meanwhile, the individual who manages to sign up most people to the challenge will be given the accolade of ‘Time Out Top Encourager,’ and will also win VIP tickets to the Lovebox festival and the Aviva Tour of Britain.

“Getting more people cycling safer and more often is our aim,” says Ben Plowden, director of strategy and planning at TfL Surface Transport

“As cycling has now become an integral part of the capital’s transport network, the London Cycle Challenge will give everyone working in London that extra boost to make their trips in the saddle.”

Mark Brown, director of business services at Evans Cycles, added: “We’re excited to be a part of TfL’s London Cycle Challenge this summer, encouraging businesses to get their staff on two-wheels.

“Cycling is a great way to keep fit and get across the city, and the Challenge adds a fun competitive edge to help motivate more people to ride.”

You can find more details of the London Cycle Challenge here.

Simon has been news editor at road.cc since 2009, reporting on 10 editions and counting of pro cycling’s biggest races such as the Tour de France, stories on issues including infrastructure and campaigning, and interviewing some of the biggest names in cycling. A law and languages graduate, published translator and former retail analyst, his background has proved invaluable in reporting on issues as diverse as cycling-related court cases, anti-doping investigations, and the bike industry. He splits his time between London and Cambridge, and loves taking his miniature schnauzer Elodie on adventures in the basket of her Elephant Bike.

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