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Suspicious Minds? Not at all, as Bridlington (and Elvis impersonators) fall in love with the Tour de Yorkshire

East Riding seaside town embraces historic first stage start of cycling's newest race...

The East Yorkshire coastal resort of Bridlington was awash in yellow and blue this morning as the first ever edition of the Tour de Yorkshire got under way.

The race, organised jointly by Welcome to Yorkshire and ASO, owners of the Tour de France, aims to build on the legacy of last year’s “Grandest of Grand Départs” of cycling’s biggest race.

The East Riding, as well as the Yorkshire coast, missed out last year, but today locals fully embraced the race, with a vibrant atmosphere building ahead of the start.

From schoolchildren to pensioners, they turned out in their thousands to watch some of the world’s top cyclists – the biggest draw, without a doubt, being Sir Bradley Wiggins – as they began the three day race.

Improbably, the start of the race also coincided with a massive Elvis impersonator contest on the seafront – if only Wiggins had stuck with the sideburns rather than grow the beard, he may have had a decent chance, judging by some of the ‘lookalikes’ we saw today.

Only one of the locals we spoke to had a beef (if you’ll forgive the expression) about the race – with Yorkshire having fallen in love with all things French over the past couple of years, he was a bit miffed to see ‘Pudding de Yorkshire’ cropping up on pub menus.

Enjoy the gallery above of a memorable morning in Yorkshire that opens a new chapter in the history of cycling in the UK.

Simon has been news editor at since 2009, reporting on 10 editions and counting of pro cycling’s biggest races such as the Tour de France, stories on issues including infrastructure and campaigning, and interviewing some of the biggest names in cycling. A law and languages graduate, published translator and former retail analyst, his background has proved invaluable in reporting on issues as diverse as cycling-related court cases, anti-doping investigations, and the bike industry. He splits his time between London and Cambridge, and loves taking his miniature schnauzer Elodie on adventures in the basket of her Elephant Bike.

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