Belgian professional cycling team Etixx – Quick-Step – home to the likes of Mark Cavendish, Tom Boonen, Michal Kwiatkowski and Tony Martin – is launching a new beer as part of a partnership with Flemish brewery De Bie.
Bikes and beer certainly do go hand-in-hand in Belgium, as you'll know if you've ever spectated at the Tour of Flanders or a cyclocross event out there.
The beer, De Bike Vélo, is said to be “a traditional, light and flavourful beer especially for cycling and team fans”.
“It is possible to have a healthy beer,” said De Bie’s Nicolas Tjoen. “We brew with natural quality products and not with chemical products.”
De Bie Vélo' is a blond triple beer with 8% alcohol. That’s, you know, high.
“The beer has a special flavour,” according to beer expert Robbie Defraeye, as quoted by De Bie.
“There is a good sweet-bitter balance. The beer tastes fruity and has a malty aftertaste. The spicy notes of star anise, coriander and sage are the finishing touch. Both men and women will love this beer. It is a very tasty and hearty alcohol in percentage terms, but still has good drinkability.”
The beer will be available in the Etixx – Quick-Step fanclub, for VIPs during races, and as a special gift package in the Etixx – Quick-Step online fanshop.
We can’t see it in the online shop yet. You can get a pair of hand-painted miniature Etixx – Quick-Step riders for €15 while you wait although, admittedly, that’s not really the same as beer, is it?
Mat has been in cycling media since 1996, on titles including BikeRadar, Total Bike, Total Mountain Bike, What Mountain Bike and Mountain Biking UK, and he has been editor of 220 Triathlon and Cycling Plus. Mat has been road.cc technical editor for over a decade, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. We send him off around the world to get all the news from launches and shows too. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run. Mat is a Cambridge graduate who did a post-grad in magazine journalism, and he is a winner of the Cycling Media Award for Specialist Online Writer. Now pushing 50, he's riding road and gravel bikes most days for fun and fitness rather than training for competitions.