Great sporting events and pop songs go together like curry and chapatis. Think of New Order's World in Motion or, of course, Kraftwerk's Tour de France or Everybody Wants To Run The World by Tears For Fears. For Alex Dowsett's Hour Record attempt in February 2015, the Movistar team offers, er, some badly lip-synched Europop.
Perfect Hour was written & performed by Chantelle Lee and produced by Daniel Carasco. The video features artily shot footage of Dowsett and other Movistar riders training, intercut with Ms Lee singing and bopping about.
Dowsett makes his attempt on the record at 7pm on February 27 at the Lee Valley Velopark, aka the London Olympic velodrome. Adult tickets start from £27.50.
Our official grumpy Northerner, John has been riding bikes for over 30 years since discovering as an uncoordinated teen that a sport could be fun if it didn't require you to catch a ball or get in the way of a hulking prop forward.
Road touring was followed by mountain biking and a career racing in the mud that was as brief as it was unsuccessful.
Somewhere along the line came the discovery that he could string a few words together, followed by the even more remarkable discovery that people were mug enough to pay for this rather than expecting him to do an honest day's work. He's pretty certain he's worked for even more bike publications than Mat Brett.
The inevitable 30-something MAMIL transition saw him shift to skinny tyres and these days he lives in Cambridge where the lack of hills is more than made up for by the headwinds.