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Bianchi goes home with opening of Café & Cycles outlet in Milan

Iconic brand looking to expand concept internationally, potential locations could include London

One of cycling’s most iconic brands, Bianchi, has returned to the city where it was born, Milan, with the opening of Italy’s first branch of its Bianchi Café & Cycles chain – and there are plans to expand it internationally, with potential locations including London, understands.

The new store-cum-coffee shop is located in Via Felice Cavalotti in the heart of the city, just a few minutes’ walk from perhaps its best-known landmark, the Duomo, and opened on 30 September. It’s the sixth outlet to open – there’s one in Tokyo, plus four in Sweden, where the first branch opened in Stockholm in 2010.

The reason there are so many in the Scandinavian country is that the company’s owner, Salvatore Grimaldi, who bought Bianchi in 1997, has lived there for more than six decades since emigrating from his native Puglia in 1952.

With Bianchi bikes, clothing and accessories now distributed in more than 60 countries worldwide as the company, headquartered these days in Treviglio, around 20km from Milan, he is looking to expand the concept internationally.

“Looking at the traditional shops,” he explained, “I realised we needed a special place with a very defined personality, and able to permeate Bianchi’s high-end products and Italian style.

“That’s where we came up with the idea of combining together with bike what Italy is best known for all around the World: creativity, design, art, food, wine… That is why I am delighted to finally bring Bianchi Cafè & Cycles in the very heart of Milan.”

The Milan site sells the full range of Bianchi bikes, accessories and clothing, and also provides maintenance and bike-fitting services, while the café itself, with the menu developed by chef Davide Oldani, changes its offer throughout the day – its open early for breakfast, all the way through to dinner.

While the décor naturally features Bianchi’s signature celeste, the interior designers appear to have resisted the temptation to let it dominate and we like the result – we’ll certainly be looking to pay a visit next time we’re in Milan.

You can find an extensive gallery of pictures of Bianchi Café & Cycles Milan on its Facebook page – the historic bikes ridden to victory by the likes of Marco Pantani and Felice Gimondi that were there for the opening have presumably been cleared off the tables by now and made their way back to Treviglio.

Simon joined as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.

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thesaladdays | 9 years ago

Any cycle shop that sells olives and dried porcini is OK by me  4

ragtimecyclist | 9 years ago

Gotta love that marketing speak: "a special to permeate Bianchi's high end products and Italian style" Eh?!

Probably still pop in for a brew though  3

Rupert | 9 years ago

All cycle shops should have a cafe !
If you own a cycle shop and you don't have a cafe attached remember I told you so.  35

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