Madison launched its clothing range 40 years ago in June, and as part of its celebrations unveiled a new limited edition line earlier this year, called Madison 77.
As it continues to mark four decades of its clothing, Madison has now produced a video that pitches two of its sponsored riders against each other, but with a twist.
The film shot by Nico Turner, sees Marc Beaumont of Madison Saracen and Tobyn Horton from Madison Genesis undertake challenges to try and discover who is quicker – a pro downhill mountain biker or a pro road cyclist.
Watch the video above to find out who came out on top.
7 thoughts on “Video: Roadie Vs Mountain Biker – who is quicker?”
Nice ad, but who won?
Nice ad, but who won?
Simboid wrote:
I think Marc waits the 1:06 from the hill climb before starting the mountain bike? And then just beats Tobyn at the finish.
Nice friendly riding, just
Nice friendly riding, just enough bantz to keep it competitive without getting silly, a road rider with no MTB/downhill experience would have lost by a shed load though and not surprising that BMX/MTB riders can go into road/track and transition much faster.
Well done to both.
Marc has either ridden a lot
Marc has either ridden a lot more bmx or MTB than he’s letting on or he had a body double for the last section. Hint of a whip on the last jump.
It’s not all about winning
It’s not all about the winning or losing, it’s the taking part.
Now lets see them go on
Now lets see them go on unfamiliar routes, uphill MTB and downhill roads too!
Pretty entertaining for a
Pretty entertaining for a clothes advert… except the ‘roady’ was no newby to mountain biking.
And all their clothes will be banned under the Hi-Viz apocalypse.