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Film AAA and League of American Bicyclists emphasises cyclists are people... and drivers too

The American Automobile Association (AAA) has teamed up with the League of American Bicyclists (also known as the Bike League) to produce a Share the Road public service announcement video that serves as a reminder that people on bikes aren't just cyclists, they are mothers, fathers, brothers, sons... and, in most cases, drivers too. It's a simple video, but one that  gets across clearly that message - one that last year was also made here in the UK by AA president Edmund King.

Share the Road from AAA Public Affairs on Vimeo.

The spot was premiered earlier this week at the 2013 National Bicycle Summit, and Bike League president Andy Clarke said: “At first glance, it may seem surprising that AAA would be a leading voice at the National Bike Summit, one of the biggest bicycle advocacy events of the year.

“But AAA has become an important partner in our work to raise awareness about the benefits of biking, improve the safety of cyclists, and promote and protect the rights and responsibilities of all road users.”

 

Yolanda Cade, Managing Director for Public Relations for AAA, commented: “As the voice of over 53 million members in the U.S. and Canada, AAA welcomes the opportunity to work with the League to reinforce the safety messages that both cyclists and motorists need to take to heart — we have a shared responsibility, beyond just sharing the road. We all have the same basic need: a safe ride home.”

“We share in the enthusiasm from our Canadian partners at CAA and the Share the Road Cycling Coalition and we’re pleased to bring their PSA stateside, sharing it with our members and the public,” Cade continued. “It reminds us that by showing common courtesy and respect on the road, we can ensure the safety of all road users,” she added.

Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.

9 comments

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Leviathan [2133 posts] 3 years ago
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arr, sweet.
Do we now get to see another ad with the spittle flecked redneck screaming and pointing from behind his wheel whilst honking the horn of his SUV.

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joemmo [1164 posts] 3 years ago
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simple message well told. good for them.

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MikeF [15 posts] 3 years ago
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Very nice.

The second cyclist was one of those brain teasers - 'responsible big brother AND only son'. Took me a while to figure that out. Doh!

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pmanc [203 posts] 3 years ago
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Is it OK to run over cyclists if they don't have a family?

Or only if they don't have any family and also don't hold a driving license?

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andyp [1460 posts] 3 years ago
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probably not, no.

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WolfieSmith [1326 posts] 3 years ago
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Of course! No family and no driving licence? Weirdos.  4

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rogie40 [31 posts] 3 years ago
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I think that it could help to demonstrate the benefits of cycling, if all elligable riders, for one week only (the first week in May perhaps)did all their trips by car. It might just make the minority of idiots stop and think for a couple of seconds.
Also, I am led to believe that in Holland, that the vast majority of traffic accidents involving motorists/cyclists are weighted against the motorists, and that they must prove beyond all reasonable doubt that they are not at fault....this certainly should make the motorists in Britain pay a bit more attention to what is going on around them.

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6654henry [56 posts] 3 years ago
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pmanc wrote:

Is it OK to run over cyclists if they don't have a family?

Or only if they don't have any family and also don't hold a driving license?

But of course.

I threw up slightly in my mouth when i watched this, however it is small steps so we should be thankful.

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PhilRuss [390 posts] 3 years ago
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I think that it could help to demonstrate the benefits of cycling, if all elligable riders, for one week only (the first week in May perhaps)did all their trips by car. It might just make the minority of idiots stop and think for a couple of seconds.
[[[[[ But only for a couple of seconds....yup.
P.R.