US motorists' and cyclists' organisations team up for 'Share the Road' spot (+ video)

The American Automobile Association (AAA) has teamed up with the League of American Bicyclists (also known as the Bike League) to produce a Share the Road public service announcement video that serves as a reminder that people on bikes aren't just cyclists, they are mothers, fathers, brothers, sons... and, in most cases, drivers too. It's a simple video, but one that  gets across clearly that message - one that last year was also made here in the UK by AA president Edmund King.

Share the Road from AAA Public Affairs on Vimeo.

The spot was premiered earlier this week at the 2013 National Bicycle Summit, and Bike League president Andy Clarke said: “At first glance, it may seem surprising that AAA would be a leading voice at the National Bike Summit, one of the biggest bicycle advocacy events of the year.

“But AAA has become an important partner in our work to raise awareness about the benefits of biking, improve the safety of cyclists, and promote and protect the rights and responsibilities of all road users.”

Yolanda Cade, Managing Director for Public Relations for AAA, commented: “As the voice of over 53 million members in the U.S. and Canada, AAA welcomes the opportunity to work with the League to reinforce the safety messages that both cyclists and motorists need to take to heart — we have a shared responsibility, beyond just sharing the road. We all have the same basic need: a safe ride home.”

“We share in the enthusiasm from our Canadian partners at CAA and the Share the Road Cycling Coalition and we’re pleased to bring their PSA stateside, sharing it with our members and the public,” Cade continued. “It reminds us that by showing common courtesy and respect on the road, we can ensure the safety of all road users,” she added.