Join Rapha in London & around the world to ride for Japanese earthquake victims

Clothing brand shows solidarity with victims, iPhone app will tell you if there's a ride near you

by Simon_MacMichael   March 17, 2011  

Rapha Rides For Tohoku.jpg

Cycling clothing firm Rapha is planning a series of rides around the world to help support victims of last week’s devastating earthquake and tsunami in Japan. The country is one of the North London-based brand’s key overseas markets – it is due to open a Rapha Cycle Club in Tokyo next month, and also sponsors a group of riders based there.

The London ride takes place this Sunday 20th March starting at 9am outside Barnet Cinema. Rapha stresses that it’s a ride of solidarity, not a race, and riders taking part are asked to donate a minimum of £10 which will go to the Japanese Red Cross.
Donations, which will be matched by the company, are also being accepted through the Rapha website, where further information on the rides is available.

Named Rapha Rides For Tohoku, besides London there will be similar events held in a number of cities in Japan, as well as Seoul, New York City, Portand and possibly other cities – you can check the Rapha iPhone app to see if there is a ride near you.

In a press release, the company said: “Rapha are planning a series of rides around the world in support of the victims of the worst disaster in Japan since the 2nd World War.

“For the last four years Rapha has had a team of riders based in Nagano, Japan, who have been documenting their rides, the Yonretto, on The devastation after the earthquake and following Tsunami is enormous, and Rapha will be supporting Japan by holding a series of global rides. Anyone can take part and participants will be asked to make a donation prior to hitting the bike and the roads in support of Japan.”

4 user comments

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The sentiment is good, but I've read a fair amount on the web today about how Japan neither wants or needs financial assistance at this point.

two wheels good; four wheels bad

posted by cat1commuter [1405 posts]
17th March 2011 - 19:21


That might be true, but lots of the organisation working out there do.


posted by solentine [96 posts]
17th March 2011 - 19:44


A natural human response at a time like this is to want to do something, anything, to help. Good for Rapha and for all those organizations and individuals who are giving their time and money.

simonmb's picture

posted by simonmb [360 posts]
18th March 2011 - 8:17


I think you will find the Japanese Red Cross could do with all the money it can get at this moment in time.
More power to your elbow Rapha for not taking twgfwb attitude.
I'll definitely be going to their website and making a donation, which I gather Rapha will double.

Ian of Woodford

winprint's picture

posted by winprint [128 posts]
18th March 2011 - 12:54