Cycling clothing firm Rapha is planning a series of rides around the world to help support victims of last week’s devastating earthquake and tsunami in Japan. The country is one of the North London-based brand’s key overseas markets – it is due to open a Rapha Cycle Club in Tokyo next month, and also sponsors a group of riders based there.
The London ride takes place this Sunday 20th March starting at 9am outside Barnet Cinema. Rapha stresses that it’s a ride of solidarity, not a race, and riders taking part are asked to donate a minimum of £10 which will go to the Japanese Red Cross.
Donations, which will be matched by the company, are also being accepted through the Rapha website, where further information on the rides is available.
Named Rapha Rides For Tohoku, besides London there will be similar events held in a number of cities in Japan, as well as Seoul, New York City, Portand and possibly other cities – you can check the Rapha iPhone app to see if there is a ride near you.
In a press release, the company said: “Rapha are planning a series of rides around the world in support of the victims of the worst disaster in Japan since the 2nd World War.
“For the last four years Rapha has had a team of riders based in Nagano, Japan, who have been documenting their rides, the Yonretto, on Rapha.cc. The devastation after the earthquake and following Tsunami is enormous, and Rapha will be supporting Japan by holding a series of global rides. Anyone can take part and participants will be asked to make a donation prior to hitting the bike and the roads in support of Japan.”
Simon has been news editor at road.cc since 2009, reporting on 10 editions and counting of pro cycling’s biggest races such as the Tour de France, stories on issues including infrastructure and campaigning, and interviewing some of the biggest names in cycling. A law and languages graduate, published translator and former retail analyst, his background has proved invaluable in reporting on issues as diverse as cycling-related court cases, anti-doping investigations, and the bike industry. He splits his time between London and Cambridge, and loves taking his miniature schnauzer Elodie on adventures in the basket of her Elephant Bike.