Sponsored

Some of the articles you’ll see on road.cc are labelled as sponsored. Sponsored content is content that a third party client – usually the brand or company that’s featured in the article – has paid us to produce. We don’t accept commissions for sponsored content on the site unless we believe the subject matter will be of genuine interest to our readers. We retain full editorial control of all the sponsored content on road.cc: the sponsor will have a say in what’s covered in a sponsored article, but not control or sign off on what we write.

Sponsored content is created by the road.cc editorial team and promoted through our usual channels. All sponsored content on road.cc is written to the same editorial standards as the rest of the site. 

No reviews on road.cc are sponsored.

If you have any questions about sponsored content on road.cc, you can email sponsoredcontent@road.cc

The best bike lights for cycle commuting from Magicshine: Light the way, whatever your budget Sponsored

We look at some of the products from global bike light experts Magicshine, including the new EVO 1700 front light

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Aero vs lightweight road bikes with Ribble: How much faster could an aero bike make you? Sponsored

Can an aero bike make amateurs faster, or are they just for the pros? With the help of Ribble, we tried to find out

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Expert’s choice: The magnificent 7 upgrades to boost performance, comfort and bling up your bike Sponsored

Top bike product designer Piet Van der Velde of Ere Research chooses his top seven things to give your bike a boost

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How does riding your favourite climb on Rouvy compare to real life? Sponsored

Same climb, same rider, real life vs virtual reality! Are you faster on a virtual cycling app than in real life?

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Have you got what it takes to slay the Dragon Ride in 2024? Take on the UK’s longest and most legendary one-day sportive Sponsored

Back for its 20th anniversary year, the Dragon Ride is as tough as sportives get

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Why cycling kit that FITS matters more than you think! Sponsored

Whether you care about speed or not, find out why choosing the right cycling kit is one of the biggest upgrades you can make

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Fuelling for cycling — nail your nutrition strategy on and off the bike with Enervit Sponsored

The sports nutrition world is full of products, but how do you know what to use and when? We look at Enervit’s range and explain how to get your nutritional timing perfectly right

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*Competition now closed* Win! £580 worth of prizes from Birzman including Travel Tool Box, Essential Tool Box and The Pump with Helix must be won Sponsored

Three lucky UK-based cyclists are going to bag themselves some great goodies from Birzman, including the Travel Tool Box featuring 20 high performance tools for our grand prize winner. Good luck

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*COMPETITION NOW CLOSED* Win! The Ultimate Muc-Off bundle, including over £635 worth of Muc-Off’s bike care, tubeless kit and AirTag holders Sponsored

One lucky reader will get their hands on a shed load of bike maintenance goodies in our latest competition. Simply fill out the entry form for your chance to win

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The best of both worlds – Why the Cervelo Soloist might be a better choice than its Tour de France winning siblings Sponsored

A closer look at the Cervelo Soloist and why it might suit you better than Jonas Vingegaard or Wout Van Aert’s specialist Tour de France machines

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Start bikepacking at a Tailfin Demo Day this summer Sponsored

British bikepacking equipment manufacturer Tailfin will be holding demo days across the country this summer to show how its technical bikepacking equipment can make your dreams of cycling adventures become reality.

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The science behind keeping your bike clean — we visit Gtechniq’s lab to see the latest in ceramic bike care tech Sponsored

What does a ceramic coating do? How do bike care products differ from car products and can you test their effectiveness?

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The new Pirelli P ZERO tubeless road bike tyre range — a closer look at Pirelli’s latest elite road bike tyres Sponsored

Find out how the legendary brand is using all its experience in elite cycling and motorsport to make a new benchmark in high-performance cycle tyres.

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*COMPETITION NOW CLOSED* Win! Over £700 worth of Enervit goodies including gels, bars, chews + ltd edition jersey with three chances to win! Sponsored

We've got three great prizes to give away for our latest mega competition courtesy of Enervit to keep you fuelled up (and looking good if you win our grand prize or runner-up bundle) all summer

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From the daily grind of City finance to full-time pro gravel cyclist — Maddy Nutt’s story Sponsored

We caught up with the Ribble Collective rider in Finland during the inaugural FNLD GRVL race

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Inside Hunt — The secrets behind its award-winning bike wheels Sponsored

An access-all-areas look around the Hunt Bike Wheels HQ, and just what goes into making an award-winning wheelset

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Power to the people! Why training with power is now cheaper and easier than you’d think Sponsored

Here's why the 4iiii Precision 3 power meter, that bagged a road.cc Recommends Editor's Choice Award, marks a step change in accurately measuring your riding metrics on a sensible budget

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High performance bike wheels at affordable prices — how Scribe is making wheel upgrades more accessible Sponsored

We meet Alan Graham, founder and boss of high-performance wheel brand Scribe, to find out why new wheels should – and can – be accessible to everyone

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More than just great cycling bags — an in-depth look at Vaude’s clothing and accessories for your next cycling adventure Sponsored

To most cyclists ‘Vaude’ means ‘tough, weatherproof bags’, but the German brand make a whole lot more than that – here’s some highlights from their latest range – expect shoes, classy cycling apparel, and yes, some cool bags

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What to eat at an endurance gravel event — Dirty Reiver 2023 Sponsored

Suvi tackles the 200km gravel event with an expert fuel plan

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Perfect feet — highlights from Northwave’s 2023 road and gravel cycling shoe collection Sponsored

We look at some of the most exciting 2023 road cycling and gravel shoes from respected Italian brand Northwave

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Win! Scribe CORE or gravel carbon wheelset worth £799! Sponsored

One lucky cyclist is going to get a serious upgrade for their road or gravel bike just by filling out the form below. Good luck!

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Test the new Bosch eBike ABS at The Cycle Show 2023 Sponsored

Incredible breakthrough e-bike technology, including ABS anti-lock braking, from serial e-bike innovator Bosch will be available to test at this year's Alexander Palace Cycle Show.

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*COMPETITION NOW CLOSED* Win! FIVE sets of Michelin Power Cup TLR pro road tyres + sealant worth £139.98 each must be won! Sponsored

With the total prize pot worth £699.90, five lucky cyclists are going to bag themselves a pair of World Tour-proven road tyres from Michelin adorning their bikes, and also bag some sealant to keep them inflated!

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Pain, pitfalls, and pavé: Paris-Roubaix is just around the corner – so don’t miss a moment of Hell on GCN+ Sponsored

Sit back on the sofa and enjoy a Sunday in Hell, as well as every other big race on the cycling calendar, by subscribing to GCN+

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What cycling kit to wear in 2023 – highlights from Northwave’s road cycling clothing collection Sponsored

We look at the best new road cycling kit from Italian brand Northwave. What would you choose?

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CUBE 2023 — a guide to the best new CUBE bikes from one of cycling’s most versatile brands Sponsored

We pick out our favourite new road, cross, gravel, mountain, commuter, children’s and e-bikes from global bike brand CUBE’s 2023 range

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Cleaning and protecting your bike is made easy with Gtechniq Ceramic Sponsored

Forget your bucket and washing-up liquid. If you really want to keep your bike cleaner for longer, Gtechniq’s scientific approach will serve you much better

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Road racing’s back! Catch every monumental moment of the 2023 cycling season on GCN+ Sponsored

The first monument of the season, Milan-San Remo, is just around the corner – so make sure you don’t miss any of this year’s must-see racing action by subscribing to GCN+

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*COMPETITION NOW CLOSED* Win! GOREWEAR Distance bib shorts and jersey + gilet worth £420! Sponsored

Just by filling out the entry form below, one lucky winner is going to bag themselves the ultimate kit ensemble for spring and summer thanks to GOREWEAR

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