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Some of the articles you’ll see on road.cc are labelled as sponsored. Sponsored content is content that a third party client – usually the brand or company that’s featured in the article – has paid us to produce. We don’t accept commissions for sponsored content on the site unless we believe the subject matter will be of genuine interest to our readers. We retain full editorial control of all the sponsored content on road.cc: the sponsor will have a say in what’s covered in a sponsored article, but not control or sign off on what we write.

Sponsored content is created by the road.cc editorial team and promoted through our usual channels. All sponsored content on road.cc is written to the same editorial standards as the rest of the site. 

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Rouvy revamped! Now with AI, new routes and easier navigation, we take a look at what’s changed Sponsored

Rouvy is one of the most popular indoor cycling apps, and it has recently had a complete overhaul. Here's a guide to what's new on Rouvy

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5 winter training tips for your best year of cycling ever! Sponsored

Five top tips to stay motivated, maintain that summer fitness, and integrate winter cycling into a busy work schedule

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Christmas is ‘Ere – perfect cycling gifts for every budget from Ere Research Sponsored

With present-giving season nearly upon us, we look at some of the most exciting products from bike tech innovator Ere Research – with perfect options for every budget!

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Merlin Black Friday takeover — HUGE 43% off Ultegra Di2 groupset, half price pedals PLUS Castelli Perfetto jacket, Fizik, Kask, 4iiii deals + more Sponsored

Merlin have got some stunning deals on Shimano's Ultegra 8170 Di2 grouspet with 43% off, while Fizik's Tempo Saddle is better than half price and there's 46% off the Kask Mojito helmet, 31% off 4iiii cranks plus much more

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Everything you need to know about group riding in Zwift Sponsored

There are loads of ways to ride with other people in the world's biggest online cycling community. Here's how!

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Cycology x Dealclincher Black Friday special — 40% off jerseys, 42% off technical t-shirts, 36% off casual tees, 33% off socks + more Sponsored

There's up to 40% off Cycology's cycling jerseys ahead of Black Friday, and some great discounts on tees, bags and crazy-coloured socks too! Don't miss out

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*COMPETITION NOW CLOSED* WIN! Ultimate Bike Care Kit from Gtechniq worth £139 to keep your steed spick and span! Sponsored

There are THREE chances to win in our latest huge competition, with the grand prize winner bagging the Ultimate kit and runner-up prizes including Gtechniq's Bike Ceramic, Bike Clean and degreaser

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How Polartec creates cutting-edge, sustainable kit for the world’s best cycling brands including Specialized, Santini and MAAP Sponsored

We look at some of the latest cutting-edge sustainable fabrics from Polartec, and how they benefit cycling garments from some of the world's best bike brands

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The best bike lights for cycle commuting from Magicshine: Light the way, whatever your budget Sponsored

We look at some of the products from global bike light experts Magicshine, including the new EVO 1700 front light

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Aero vs lightweight road bikes with Ribble: How much faster could an aero bike make you? Sponsored

Can an aero bike make amateurs faster, or are they just for the pros? With the help of Ribble, we tried to find out

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Expert’s choice: The magnificent 7 upgrades to boost performance, comfort and bling up your bike Sponsored

Top bike product designer Piet Van der Velde of Ere Research chooses his top seven things to give your bike a boost

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How does riding your favourite climb on Rouvy compare to real life? Sponsored

Same climb, same rider, real life vs virtual reality! Are you faster on a virtual cycling app than in real life?

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Have you got what it takes to slay the Dragon Ride in 2024? Take on the UK’s longest and most legendary one-day sportive Sponsored

Back for its 20th anniversary year, the Dragon Ride is as tough as sportives get

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Why cycling kit that FITS matters more than you think! Sponsored

Whether you care about speed or not, find out why choosing the right cycling kit is one of the biggest upgrades you can make

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Fuelling for cycling — nail your nutrition strategy on and off the bike with Enervit Sponsored

The sports nutrition world is full of products, but how do you know what to use and when? We look at Enervit’s range and explain how to get your nutritional timing perfectly right

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*Competition now closed* Win! £580 worth of prizes from Birzman including Travel Tool Box, Essential Tool Box and The Pump with Helix must be won Sponsored

Three lucky UK-based cyclists are going to bag themselves some great goodies from Birzman, including the Travel Tool Box featuring 20 high performance tools for our grand prize winner. Good luck

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*COMPETITION NOW CLOSED* Win! The Ultimate Muc-Off bundle, including over £635 worth of Muc-Off’s bike care, tubeless kit and AirTag holders Sponsored

One lucky reader will get their hands on a shed load of bike maintenance goodies in our latest competition. Simply fill out the entry form for your chance to win

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The best of both worlds – Why the Cervelo Soloist might be a better choice than its Tour de France winning siblings Sponsored

A closer look at the Cervelo Soloist and why it might suit you better than Jonas Vingegaard or Wout Van Aert’s specialist Tour de France machines

2

Start bikepacking at a Tailfin Demo Day this summer Sponsored

British bikepacking equipment manufacturer Tailfin will be holding demo days across the country this summer to show how its technical bikepacking equipment can make your dreams of cycling adventures become reality.

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The science behind keeping your bike clean — we visit Gtechniq’s lab to see the latest in ceramic bike care tech Sponsored

What does a ceramic coating do? How do bike care products differ from car products and can you test their effectiveness?

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The new Pirelli P ZERO tubeless road bike tyre range — a closer look at Pirelli’s latest elite road bike tyres Sponsored

Find out how the legendary brand is using all its experience in elite cycling and motorsport to make a new benchmark in high-performance cycle tyres.

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*COMPETITION NOW CLOSED* Win! Over £700 worth of Enervit goodies including gels, bars, chews + ltd edition jersey with three chances to win! Sponsored

We've got three great prizes to give away for our latest mega competition courtesy of Enervit to keep you fuelled up (and looking good if you win our grand prize or runner-up bundle) all summer

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From the daily grind of City finance to full-time pro gravel cyclist — Maddy Nutt’s story Sponsored

We caught up with the Ribble Collective rider in Finland during the inaugural FNLD GRVL race

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Inside Hunt — The secrets behind its award-winning bike wheels Sponsored

An access-all-areas look around the Hunt Bike Wheels HQ, and just what goes into making an award-winning wheelset

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Power to the people! Why training with power is now cheaper and easier than you’d think Sponsored

Here's why the 4iiii Precision 3 power meter, that bagged a road.cc Recommends Editor's Choice Award, marks a step change in accurately measuring your riding metrics on a sensible budget

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High performance bike wheels at affordable prices — how Scribe is making wheel upgrades more accessible Sponsored

We meet Alan Graham, founder and boss of high-performance wheel brand Scribe, to find out why new wheels should – and can – be accessible to everyone

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More than just great cycling bags — an in-depth look at Vaude’s clothing and accessories for your next cycling adventure Sponsored

To most cyclists ‘Vaude’ means ‘tough, weatherproof bags’, but the German brand make a whole lot more than that – here’s some highlights from their latest range – expect shoes, classy cycling apparel, and yes, some cool bags

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What to eat at an endurance gravel event — Dirty Reiver 2023 Sponsored

Suvi tackles the 200km gravel event with an expert fuel plan

20

Perfect feet — highlights from Northwave’s 2023 road and gravel cycling shoe collection Sponsored

We look at some of the most exciting 2023 road cycling and gravel shoes from respected Italian brand Northwave

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Win! Scribe CORE or gravel carbon wheelset worth £799! Sponsored

One lucky cyclist is going to get a serious upgrade for their road or gravel bike just by filling out the form below. Good luck!

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