Sponsored

Some of the articles you’ll see on road.cc are labelled as sponsored. Sponsored content is content that a third party client – usually the brand or company that’s featured in the article – has paid us to produce. We don’t accept commissions for sponsored content on the site unless we believe the subject matter will be of genuine interest to our readers. We retain full editorial control of all the sponsored content on road.cc: the sponsor will have a say in what’s covered in a sponsored article, but not control or sign off on what we write.

Sponsored content is created by the road.cc editorial team and promoted through our usual channels. All sponsored content on road.cc is written to the same editorial standards as the rest of the site. 

No reviews on road.cc are sponsored.

If you have any questions about sponsored content on road.cc, you can email sponsoredcontent@road.cc

*COMPETITION NOW CLOSED* Win! 4 bumper TORQ cycling nutrition bundles worth £127 each up for grabs! Sponsored

Fuel your big rides this year with help from TORQ. Four lucky winners will share this bumper nutrition prize bundle worth over £500 in total, including bars, gels, hydration drink mix + more to celebrate the brand's 25th birthday

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*COMPETITION NOW CLOSED* WIN! Boost Bike e-bike conversion kit for almost any bike worth up to £995! Sponsored

If you want to electrify your ride in style, the simple and elegant Boost Bike conversion kit could be ideal for you... and just by filling out the entry form on this page, you could bag one for free!

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Test Blog Sponsored

of the printing and typesetting

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“The brake pad is the smallest part that a rider can change on their bike, but it can make a huge difference”: Sinter explain how they manufacture world-beating brake pads in Europe Sponsored

We speak to the folk at Slovenian brake pad specialists Sinter about how they make the world’s best brake pads – right here in Europe – and why their unique smart brake pad bedding machine sets Sinter pads apart

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*COMPETITION NOW CLOSED* Win! Two spots on a stunning four-day Italian cycling holiday with Sportive Breaks Sponsored

If beaches, rolling hills, gravel roads and the best cycling Tuscany has to offer sounds like the perfect weekend, then we've got a cracking prize to give away thanks to the good people at Sportive Breaks

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How the Elite Square Smart Frame is reinventing indoor cycling at home Sponsored

We speak to Mattia Gomiero from Elite about the brand's new smart indoor training frame – the Square – and find out how something with four right angles has the potential to revolutionise home training

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Could this be the best pro cycling paint job of 2025? Meet the new street art-inspired Van Rysel–Roubaix RCR Sponsored

There's still no sign of the new RCR-F aero bike for Van Rysel–Roubaix, but the 2025 team bike paint job looks like a standout winner

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Why am I putting out more power on the hills than on flat roads? We speak to a bike fit expert and hit the indoor trainer to find out Sponsored

If you train with power, do you find it easier to put out higher numbers grinding up an incline while struggling on flat roads, even on a virtual trainer? We needed some answers!

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Castelli’s Ristretto tech offers a new era in sweat-free and chill-free cycle clothing to keep you drier than ever Sponsored

We speak to Castelli supremo Steve Smith about the brand’s innovative, air-permeable Ristretto cycle clothing technology, and find out how it keeps you dry on the bike

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Killer training sessions to skyrocket your cycling fitness — the ultimate intervals to build your FTP Sponsored

Do these four sessions regularly while monitoring your power output and you'll be riding faster in no time

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DealClincher x Wahoo Black Friday takeover! Wahoo Kickr Snap down to just £164.99, big savings on refurbished smart bikes, Speedplay pedal prices slashed + more Sponsored

Wahoo is offering Black Friday savings of up to 40% across a range of products, including the Kickr Snap turbo trainer, refurbished smart bikes and indoor cycling accessories

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DealClincher x Pearson Cycles Black Friday special! Save up to £2,000 on Pearson On And Off e-gravel bikes with carbon frame and range extender Sponsored

There are some big savings to be had this Black Friday, but perhaps few as big as Pearson’s eye-catching discounts of up to £2,000 on its cutting-edge e-gravel bike range

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DealClincher x Zwift Black Friday takeover! Take 20% off Zwift Ride with KICKR CORE with our exclusive Black Friday code, down to £959.99 Sponsored

Upgrade your indoor cycling setup with big savings from Zwift, including the Zwift Ride smart bike, plus discounts on Zwift Play controllers, accessories and apparel. Don't miss out

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DealClincher x Engwe Bikes Black Friday takeover! Up to £800 off Engwe e-bikes and the chance to win your money back on your order Sponsored

​Grab some big savings on Engwe Bikes across their e-bike range, plus some exclusive discount codes, mystery gift boxes and a chance to win back your entire order value

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Ride BKOOL’s official Giro d’Italia Virtual 2024 with Froome and Contador next Monday, November 25 at 17.30GMT Sponsored

Take part in one of the greatest virtual cycling events ever as Chris Froome and Alberto Contador go head-to-head on BKOOL’s official Giro d’Italia simulator

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DealClincher x Balfe’s Bikes Black Friday takeover! 44% off Shimano groupsets, save over £2,300 on the Trek Domane SL 7, better than half price helmets and shoes + loads more Sponsored

Balfe's are bringing you huge savings on brands like Specialized, Shimano, Castelli, Garmin and loads more for Black Friday. Don't miss out

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Polartec Power Shield – the ultimate cycling fabrics for winter rides Sponsored

We take an in-depth look at the science behind Polartec’s ultra-weatherproof Power Shield family of fabrics with the help of Polartec’s Global Product Director Michael Cattanach, and round-up some of the best garments on the market that put it to use.

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What will a complete indoor riding novice make of the latest tech? We got road.cc’s co-founder Tony to try a virtual cycling app for the first time Sponsored

Indoor cycling has been revolutionised in the last decade... but what if you never started in the first place? We set our highly sceptical colleague up on Rouvy to see if we could change his mind

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Introducing the Gloria All World — the titanium travel bike with a packable frame that you can take anywhere Sponsored

We speak to Gloria Cycling founder Carlos Ramirez about his unique All World model: a titanium bike that has all the benefits of one of the brand's All Road road bikes, but which can be transported in a travel suitcase

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I’ve got an hour to train. How much cycling can I do? Sponsored

Indoor training is very time efficient. But how much extra training can you actually get done? We got out our stopwatch and put it to the test

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*COMPETITION NOW CLOSED* Win! Ultimate Rouvy indoor training bundle worth £430, including 1-year free subscription plus jersey, bib shorts + more Sponsored

Thanks to Rouvy, we'll be giving one lucky winner everything you need to take your indoor training to the next level this winter, with a year free on the ultra realistic training app and some kit

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How strong are Chinese carbon road bike wheels, and why are they so much cheaper? Sponsored

Don't try this at home! We take to the road, the trail and the bike park to see just how robust Superteam's lightweight road bike wheels really are

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Can we make indoor cycling more bearable for less than £75? Sponsored

Smart training has a reputation for being prohibitively expensive, but can it be done for less than the price of a new set of tyres? We tried to find out!

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More gearing choice, exclusive tech, better value — the things that make Campagolo’s new Super Record S Wireless groupset special Sponsored

We look at Campagnolo’s brand new Super Record S Wireless groupset and explain all the crucial details that make it arguably the most enticing groupset around right now

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Will it Zwift? Your worst bike is now good enough for serious indoor training! Sponsored

Turn that neglected shed bike or skip find into a Zwift setup: with Zwift Cog, anything will work… won’t it?

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The secrets of the most successful Grand Tour bike brand — behind the scenes at Pinarello Sponsored

Pinarello revealed the brand new Dogma F this summer, sticking to their guns with the one bike to do it all approach. We were invited over to Italy to find out more about the bike brand with more Grand Tour wins than any other

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Magicshine launches first Shimano Di2-compatible front light Sponsored

Magicshine’s new Evo 1700SD works with Shimano’s Di2 digital gear systems to wirelessly allow riders to switch on and change front light functions without taking their hands off the brake hoods

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Stuck on which indoor cycling app to go for? Why BKOOL offers the ideal mix of features for virtual reality riding Sponsored

We get to grips with BKOOL – a virtual cycling simulator that allows you to enjoy ride experiences you never thought possible, and at a more wallet-friendly price than rival systems

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Train smart this winter with these Zwift setups Sponsored

Get fitter and faster on any budget with the world's largest online cycling community

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Have ‘climbing bikes’ had their day? An aero vs lightweight road bike efficiency test Sponsored

Aero road bikes have come a long way in recent years, but are they compromising your performance more than you think? To find out, we put Orbea's latest top road bikes, the Orca and the Orca Aero, through some tests

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