Fox Racing is no stranger to pushing fashion boundaries in the name of greater performance. A case in point is the Dropframe Pro which combines open-face construction with the protection of a full-face helmet with over-ear portions. Enter the new Fox Purevue goggles boasting huge ventilation and integration with open-face helmets.

One of the trends that wasn’t cool until enduro happened was combining goggles with open-face helmets. Fox’s idea behind its Purevue eyewear extends those benefits with a more trail-orientated build – it is claimed to be the most breathable and highest-clarity goggles on the market. This comes thanks to the VIVID technology built into the lens to deliver high-contrast vision even when the light is low. 

2024 fox purevue white.jpg
2024 fox purevue white (Image Credit: Farrelly Atkinson)
2024 fox purevue white.jpg, by Liam Mercer

The frame is focused on keeping weight low and maximising ventilation through a special design.

Like most design briefs at Fox, we approached trail-specific eyewear with a unique perspective that is authentic to our brand. Purevue was born from gravity and a rider’s preference to wear a goggle for additional security and field of view like you find in a full-face helmet, but specifically developed for trail riding experiences, including the functionality of climbing. The increased airflow combined with a seamless fit for an open-face helmet like our Speedframe simply translates to more confidence on the bike,” said Ryan Van Noy, Senior Designer, Performance at Fox Racing.

2024 fox purevue close.jpg
2024 fox purevue close (Image Credit: Farrelly Atkinson)
2024 fox purevue close.jpg, by Liam Mercer

The Fox Purevue goggles are priced at £110 and, for the money, you get a carrying case, two lenses (one tinted/mirrored and the other clear) and several nose pads to dial in the fit. The price increases to £120 when specced in VIVID tech guise. Spare lenses can be bought separately. 

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