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Zipp says updated 454 NSW, 404 Firecrest, and 858 NSW wheels are faster than ever

US brand claims increased speed with wider rims and lower weights – and lower prices in some cases too

Zipp has launched four updated disc-brake wheelsets – the 454 NSW in tubeless and tubular configurations, the 404 Firecrest, and the 858 NSW – claiming that it has been able to increase efficiency and with it speed while dropping both the weight and price in a couple of cases.

Whereas the SRAM-owned brand at one time spoke almost exclusively about aerodynamics, Zipp is now keen to talk about the Total System Efficiency (TSE) of its new wheels. While reducing wind resistance can lead to greater overall efficiency – and so an increased speed for a given power – so can minimising the effects of gravity, rolling resistance and vibration losses. 

Improving aerodynamics can sometimes result in increased weight and rolling resistance, leading to a reduction in overall efficiency, so Zipp says that it seeks to optimise its wheels taking all of these factors into account.

With this in mind, Zipp has increased the internal width of its 454 NSW Tubeless Disc-brake (main image, above) and 404 Firecrest Disc-brake rims (below) so that they’re better able to work with wider tyres. Swapping from a narrow rim and narrow tyre to a wider rim and a wider tyre results in a wider and shorter tyre contact patch between the tyre and the road surface. 

2021 Zipp 404 Firecrest - 1.jpeg

“This promotes less tyre sag, which deforms the tyre less, resulting in less energy lost in the rolling tyre,” says Zipp.

> Rolling resistance: why you need to choose your tyres carefully if you want to ride faster 

Like the Zipp 353 NSW Tubeless disc-brake wheelset announced in April, both the 454 NSW Tubeless Disc-brake and 404 Firecrest Disc-brake use hookless rims – the inner walls are straight (there are loads of hookless rims out there these days from the likes of Mavic, Hunt, and plenty more). 

“With hookless, the transition between the tyre and the rim is more seamless and aero,” says Zipp. “[Our] hookless rims have more efficient resin distribution, which means lighter, stronger wheels.”

2021 Zipp 454 NSW - 6.jpeg

Zipp also says there’s no need for a silicone mandrel in the production process, it can use a reusable metal mould instead, and that the level of accuracy this allows means there’s less scrap so it’s a greener solution.

Zipp says that its hookless wheels conform to ETRTO and ISO standards but until all tubeless tyres do the same you should check out its compatibility list.  

Here’s a quick vid on Zipp’s hookless technology. 

Let’s go through the wheels in turn…

Zipp 454 NSW Tubeless Disc-brake wheelset £3,200

2021 Zipp 454 NSW Tubeless DB - 1.jpeg

Zipp calls the updated 454 NSW Tubeless Disc-brake “the ultimate road racing wheelset”, saying that it offers aero efficiency and crosswind stability, plus a much lighter weight than previously and a wider rim that’s now hookless. 

NSW is the name that Zipp gives to its top-level wheels and the 454 has featured the brand's undulating 53-58mm Sawtooth rim shape for the past five years (get more details on the design here) but the rim is now much wider than previously with an internal width that’s up from 19mm to 23mm.

“A wider rim is designed for tubeless tyres at lower pressure for reduced rolling resistance and vibration damping, so you’ll lose as little energy as possible out on the road,” says Zipp. “This wheel is optimised for 25mm tubeless tyres for all-out speed.”

2021 Zipp 454 NSW Tubeless DB - 4.jpeg

The rim is also hookless and the updated Zipp 454 NSW Tubeless Disc-brake wheelset drops weight massively from 1,815g to a claimed 1,358g (631g front, 727g rear). This is the lightest configuration with 12mm thru-axles and an XDR body; no tape or valves are included in this weight. That’s an astonishing reduction of well over 400g.

Zipp says that it commissioned Aero Lab Tech to undertake on-the-bike outdoor testing of the new 454 NSW Tubeless Disc-brake wheels fitted with 25mm tyres, and the results say that a bike-and-rider system weighing 85kg (187lbs) would require 278 watts to maintain a speed of 40km/h (25mph). That’s 10-watts below what’s needed to hold the previous model 454 NSWs at the same speed. 

Zipp says that this advantage is not down to aerodynamics, it’s that the efficiency of the whole system has been improved because the wider rims allow the use of wider tyres at lower pressures, resulting in lower rolling resistance.

The 454 NSW now features the second version of Zipp’s Cognition hubset which has been “re-engineered with an updated Axial Clutch V2 mechanism for quicker engagement, lower friction, and improved durability”. This is the same hubset that features on the 353 NSW Tubeless disc-brake wheelset that Zipp announced back in April

The hub is designed “to reduce drag by disengaging the ratchet mechanism when coasting” while the AxialClutch V2’s wave spring means the ratchet mechanism “re-engages quickly and consistently once the rider starts pedalling”. 

The first version of the Cognition rear hub used six magnets to engage a 36-tooth ratchet. The magnets pushed an inboard ratchet ring away from the hub shell, locking into the outboard ratchet, engaging the driver body. As long as you were pedalling, the ratchets stayed engaged.

However, magnets don’t feature in the second version of the Cognition hub. Instead, Zipp now uses a Sylomer foam system which is said to be lighter and simpler with 23% less drag when coasting at 40km/h. You also now get 54 points of engagement.

The other big change to this wheelset is the price, and it’s not in the direction you might expect. Whereas the wheelset price was previously £3,571, it’s now £3,200.

The wheelset uses XDR or SRAM/Shimano driver bodies. A Campagnolo driver body is sold separately.

Zipp 454 NSW Tubular Disc-brake wheelset £3,200

2021 Zipp 454 NSW Tubular DB - 1.jpeg

The 454 NSW Tubular Disc-brake features much of the same technology seen on the 454 NSW Tubeless Disc-brake (above) – including the undulating 53-58mm Sawtooth design – but with rims designed for tubular tyres. 

“The 454 NSW Tubular Disc-brake wheelset brings together the advanced aerodynamics and stability of its biomimicry-derived Sawtooth rim profile with the benefits of disc braking,” says Zipp. “Now, the 454 NSW Tubular is even better with an improved hubset.”

2021 Zipp 454 NSW Tubular DB - 3.jpeg

The hubset in question is the same Zipp Cognition DB V2 as used on the 454 NSW Tubeless Disc-brake wheelset.  

The 454 NSW Tubular Disc-brake wheelset weighs 105g more than the 454 NSW Tubeless Disc-brake at 1,463g (683g front, 780g rear) – so one of the key reasons for choosing a tubular system has disappeared.

Zipp 404 Firecrest Disc-brake wheelset £1,600

2021 Zipp 404 Firecrest Tubeless DB - 2.jpeg

Like the 454 NSW Tubeless Disc-brake wheelset (above), Zipp’s second-tier 404 Firecrest Disc-brake wheelset is now hookless and considerably wider and lighter than previously – down from 1,820g to a claimed 1,450g (660g front, 790g rear).

“At 58mm deep, the 404 Firecrest Tubeless is ideal for road races, time trial and triathlon, and gran fondos,” says Zipp. “The wheelset’s 23mm internal width [up from 19mm] is perfect for running wider tubeless tyres at reduced air pressure.”

Zipp says that, like the 454 NSW Tubeless Disc-brake wheelset, the 404 Firecrest Disc-brake wheelset is optimised for 25mm tyres.

Outdoor testing that Zipp had done by Aero Lab Tech says that a bike-and-rider system weighing 85kg (187lbs) on the new 404 Firecrest with 25mm tyres requires 286 watts to maintain a speed of 40km/h. That’s a 4-watt saving over the previous 404 Firecrest wheelset. 

2021 Zipp 404 Firecrest Tubeless DB - 1.jpeg

The 404 Firecrest Tubeless Disc-brake wheelset rolls on German-engineered ZR1 DB hubs that have an improved seal design. The freehub is six pawl (two groups of three with individual leaf springs) with a 33-tooth ratchet ring.

The 404 Firecrest Disc-brake wheelset is available with an XDR or SRAM/Shimano driver body, with a Campagnolo driver body sold separately.

The price has dropped massively from £2,320 to £1,600. 

Zipp 858 NSW Disc-brake wheelset £3,930

2021 Zipp 858 NSW Tubeless DB - 2.jpeg

The final update is to the Zipp 858 NSW Disc-brake time trial/triathlon wheelset which gets the Cognition V2 hub (like the 454 NSW wheelsets above).

The rims have an 18mm internal width and undulate in depth from 77mm to 82mm. The wheelset has a claimed weight of 1,773g (838g front, 935g rear).

2021 Zipp 858 NSW Tubeless DB - 1.jpeg

The price remains unchanged at £3,930.

www.sram.com/en/zipp

Mat has been in cycling media since 1996, on titles including BikeRadar, Total Bike, Total Mountain Bike, What Mountain Bike and Mountain Biking UK, and he has been editor of 220 Triathlon and Cycling Plus. Mat has been road.cc technical editor for over a decade, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. We send him off around the world to get all the news from launches and shows too. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run. Mat is a Cambridge graduate who did a post-grad in magazine journalism, and he is a winner of the Cycling Media Award for Specialist Online Writer. Now pushing 50, he's riding road and gravel bikes most days for fun and fitness rather than training for competitions.

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