If you’re watching the Tour de France this weekend and find yourself wondering why Team Jumbo-Visma’s bikes are fitted with blue front tyres, it’s because they’re promoting a Dutch bike service called Swapfiets.
With Swapfiets you pay a monthly fee in exchange for use of a bike, and a support team will make sure that it’s always working. The idea is to offer sustainable, environmentally friendly and flexible transportation. Swapfiets bikes are fitted with blue front tyres. It’s their thing.
Jumbo-Visma will use blue tyres for several stages of this year’s Tour, and Vittoria has had to develop them especially for the promotion.
“It was quite a challenge because Vittoria engineers had to remove all black ingredients to create a blue tyre with the same level of performance,” says Jumbo-Visma.
“The solution was to create a new recipe for rubber compounds that uses a specific silica as a filler. The result is a true innovation, that is making the Swapfiets-blue tyre as efficient as the original Vittoria Corsa Graphene tyre.”
It’s a pretty clever promotion; it’s got us talking about it anyway. And now you can be the most knowledgeable person in front of the TV when the Tour is on!
While you might not be able to get your hands on Jumbo Visma’s blue tyres for your race bike yet, Swapfiets has actually launched in the UK, so you can rock a chunkier colourful tyre on your rented bike a bit more like the ones above. Browsing the Swapfiets UK website, only Londoners can buy at the moment and prices start from £16.90 per month for a singlespeed ‘original’ Dutch bike.
A built-in lock and insurance are included, and Swapfiets promise to service and deliver your bike within 48 hours of ordering.

8 thoughts on “Why the hell are Jumbo-Visma using blue front tyres in the Tour de France?”
Dear goodness, that looks
Dear goodness, that looks awful.
And to think they went to the manufacturer and said “look, we need you to develop this product because of sponsorship” is incredible. By all means stick sponsors names on things, but to have to specifically engineer something to be “as good as” the existing product is just ridiculous (and I don’t buy that argument – you can’t simply say “we’ve had to completely reengineer it and it’s the same). They should be prioritising performance over sponsors otherwise it just becomes a farce where teams are more beholden to sponsors than to racing.
If it had been on the back, I
If it had been on the back, I’d assume they left the trainer tyre on the wheel by mistake.
Couldht they have just spray
Couldht they have just spray painted the sidewalls of regular tyres instead ?
I’d rather they respect the
I’d rather they respect the yellow jersey and change the colour of their jerseys for the TdF. EF do it for the Giro, Once did it for the tour wearing pink instead of yellow. I find it hard to spot the yellow jersey from the distant shots.
OnTheRopes wrote:
Well, you’re in luck, ’cause they actually have a different outfit (dark grey with yellow) for the TdF.
https://www.wielerflits.nl/nieuws/tour-2021-jumbo-visma-traint-voor-het-eerst-in-speciaal-tourtenue/
Much better, thanks for the
Much better, thanks for the link
I remember buying white
I remember buying white striped Rubino Pro tyres back in the day, I can’t imagine making a blue one would have been too much of a technical challenge
That whole thing is an
That whole thing is an aesthetic mess. It looks like the kind of bike elderly dudes in full team kit trundle around the seafront on, bless them
(I think I just described myself in a few years time)