The smart system links with your phone and provides a whole host of connected features, promising an 'immersive ride experience'.
The information is pretty thin on the ground so far, but what we can see is that Bitmotion is a device that you attach your phone onto, secure to your handlebars and also has an integrated light. Navigation looks clean and super simple, with turn-by-turn instructions that is optimised to find your fastest route. In terms of smartphone connectivity it runs off Bluetooth LE 4.32, and will be available on Android 4.4 and iOS.
It tracks the basic speed, distance, altitude, calories etc, which can of course shared via Strava or Facebook. Bitmotion are claiming that the battery life is up to 30 hours. There's also an intelligent accident detection algorithm included in the ride protocol. The device detects potential accidents the rider is involved in and informs priority contacts along with your location.
The integrated AutoSmart Light looks particularly interesting, and Bitmotion say it's button-less with multi-mode functionality. It considers multiple factors like the ride patterns, external lighting conditions and time of the day to set the correct lighting for the conditions without you having to lift a finger.
After cobbling together a few hundred quid during his student days off the back of a hard winter selling hats (long story), Jack bought his first road bike at the age of 20 and has been hooked ever since. He joined road.cc in 2017 having previously being Staff Writer at 220 Triathlon magazine, and reports on all things tech as well as editing road.cc's live blog. He is also the news editor of our electric-powered sister site eBikeTips. Jack's preferred events are time trials, sportives, triathlons and pogo sticking (the latter being another long story), and on Sunday afternoons he can often be found on an M5 service station indulging in his favourite post-race meal of 20 chicken nuggets, a sausage roll, caramel shortbread and a large strawberry milkshake.