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Identiti auctions custom Initial-D road bike for Michael Bonney charity ‘Ride for Michael’

Your chance to own a special edition with proceeds going to Michael Bonney charity

British brand Identiti showed a custom painted Initial-D bike at the Cycle Show last week, a special edition one-off bike that is currently being auctioned for Michael Bonney’s ‘Ride for Michael’ charity. 

Identiti Initial D Michael Bonney - MB decal.jpg

Michael Bonney is a cycling industry veteran, best known as Managing Director at  Orange Bikes. Three years ago he suffered a life-changing trauma following a crash in a sportive, leaving him paralysed from the neck down. Bonney is now working with Identiti and has been involved in the development of the company’s brand new Mettle mountain bike, which was unveiled at the Cycle Show for the first time. 

Identiti Initial D Michael Bonney - head tube.jpg

To mark the launch of this new bike, Identiti pulled out all the stops and produced a one-off Initial-D road bike in a matching purple paint job with yellow decals. The paint work was done by Flying Tiger Paintwork who spent hours masking and spraying the frameset. The frame has been built up with a Shimano 105 groupset with Halo Wheels and Gusset R-Series saddle. The Inital-D is a carbon fibre disc-equipped road bike built with an endurance geometry for comfort over long distances.

Identiti Initial D Michael Bonney - chainstay.jpg

The auction for the limited edition bike has started at £950 and will run for another 5 days, so you’ve got plenty of time to take a look and maybe put a bid in. Check it out here.

You can find out more about the Ride for Michael charity here

David worked on the tech team from 2012-2020. Previously he was editor of and before that staff writer at RCUK. He's a seasoned cyclist of all disciplines, from road to mountain biking, touring to cyclo-cross, he only wishes he had time to ride them all. He's mildly competitive, though he'll never admit it, and is a frequent road racer but is too lazy to do really well. He currently resides in the Cotswolds, and you can now find him over on his own YouTube channel David Arthur - Just Ride Bikes

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Yorkshire wallet | 2405 posts | 7 years ago

When I read 'intial D' I expected some anime inspired bike.

Leviathan | 3028 posts | 7 years ago

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