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Chris Froome unveils new Sidi Shot cycling shoes

New shoes claimed to be lighter, more breathable, more aerodynamic and more comfortable

Sidi has launched a new shoe at the Tour de France, with Chris Froome sporting the brand new Shot model, which is claimed to be lighter, more breathable, more aerodynamic and more comfortable than previous Sidi shoes. 

Chris Froome has unveiled the new shoes in a short video he posted to Twitter, and Sidi has reproduced on Youtube. In the video, Chris Froome explains that the new Sidi Shot shoes are “lighter, more breathable and super comfortable.”

The key change with the shoe is the relocation of the Double Tecno-3 rotary dials from the side of the shoe to a central position mounted on top of the tongue, and in the process done away with the curved pad that sits across the top of the shoe on the current Sidi Wire model. 

Froome's shoes also appear to do away with the adjustable heel retention device, which does feature in the teaser video released by Sidi. It's likely that Sidi has produced a custom shoe for Froome and, to save a little weight, has dispensed with the heel device.

- Sidi Wire Carbon Air Vernice

Sidi doesn’t reveal the reason for this change, but we can envisage aerodynamics being one of the benefits. Ventilation looks to have been worked on, with noticeable cut-outs in the upper, along the sides and around the toe, compared to the current Sidi Wire Carbon Air Vernice shoe. Sidi also points out at they’re easier to get on and off.

sidi shot new shoes.png

“To make this shoe, team Sidi used all their experience, professionalism and passion. Shot slips on quickly, and you can easily adjust the closure with our Double Tecno-3 mechanism, an innovation developed by Sidi, which applies only their own technology to the shoes they produce,” says Sidi on its website.

To whet your appetite, Sidi has released another teaser video for the new shoes.

We’ve contacted Sidi for more information and to find out when they shoes are being officially launched. Stay tuned.

- The best performance road cycling shoes

David worked on the tech team from 2012-2020. Previously he was editor of and before that staff writer at RCUK. He's a seasoned cyclist of all disciplines, from road to mountain biking, touring to cyclo-cross, he only wishes he had time to ride them all. He's mildly competitive, though he'll never admit it, and is a frequent road racer but is too lazy to do really well. He currently resides in the Cotswolds, and you can now find him over on his own YouTube channel David Arthur - Just Ride Bikes

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Yorky-M | 7 years ago

He is a good guy. Not alot of passion and only a 3.2 on the segan-o-meter, but not a bad fella.

Hope he is a safe second in the tour this year to a frenchie as the frogs are due a victory.

handlebarcam | 7 years ago

This is what professional cyclists are paid for. If only politicians wore clothes and shoes covered with the logos of the corporations which paid for their campaigns, promoted them in their newspapers, or have promised them lucrative consulting roles for when they leave office.

fennesz | 7 years ago
1 like

Less getting free kit, more getting paid shitloads to do product endorsements.  Gotta pay the Monaco rent somehow...

tritecommentbot | 7 years ago

Cringe as..


So contrived. Feel bad for him having to do that. Then again, I'd do it for free kit too cheeky

zanf replied to tritecommentbot | 7 years ago
unconstituted wrote:

Cringe as..

So contrived. Feel bad for him having to do that.

Its bad enough that he looks like a teenager recovering from chemotherapy without the awkward pose with a shoe.

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