Russian pro cycling team Katusha is set to launch a new range of clothing aimed at a wide section of the cycling population.
“[Our] mission is simple: to deliver the best in style and premium cycling apparel and accessories,” according to Katusha. “Also, to become the most desired and worn brand in cities, by both men and women, performance riders, commuters and urban cyclists.
That sounds like a lofty aim, the bike clothing market being notoriously crowded already.
Katusha says the pro team riders play a central role in the development of the clothing.
“Hand in hand with Team Katusha, we are working hard to deliver the next generation of apparel and accessories, which will strongly empower riders when facing the elements,” says Katusha.
Empower, huh? Like it.
Katusha says that it has exclusive partnerships with leading worldwide fabric specialists and unique ergonomic design features.
The clothing lineup is divided in two. First, there’s the Perf range – Perf as in performance – that’s designed “for riders who feel like chasing new horizons, pushing harder and further.
Then there’s the Urb range – Urb as in urban. This is ‘for riders who feel like discovering the city, looking for freedom,” apparently.
Let’s see it, then. Ah, there’s the catch. Katusha is keeping it under wraps until the Tour of Flanders at the start of April.
In the meantime, you can get the slightest hint of what’s to come by visiting the Katusha Sports Facebook and Twitter pages. There’s also a website, www.katusha-sports.com, although it’s a holding page at the moment.
8 thoughts on “Katusha to launch clothing range”
I like the look of these
I like the look of these gloves
Is doping optional or are you
Is doping optional or are you tying yourself in to the lifestyle by wearing this gear?
I’d love some kit with KKK on
I’d love some kit with KKK on it.
What’s the point of the range
What’s the point of the range? This team has a terrible reputation with more doping cases than Astana and that’s saying something. Who would want to look like them on a weekend ride? Why buy a cycling jersey named after a Soviet surface to air missile?
As for the urban range, that’s bizarre. What does a pro cycling team know about city riding and commuting that the likes of Vulpine or Rapha don’t?
Presumably there’s a stash
Presumably there’s a stash pocket hidden somewhere?
‘Keeping it under wraps’.
‘Keeping it under wraps’. Nice one!
Wouldn’t get too smug and
Wouldn’t get too smug and dismissive here… wouldn’t want to be forgetting about David Millar’s Castelli line and Jon Tiernan-Locke riding for Rapha?
Based on what images I see
Based on what images I see above, I like what I see quite a lot. (apart from the short sleeve jersey – which looks distinctly..meh..)
I personally have no qualms about Katusha as a clothing brand, in fact I think I’d wear it smugly knowing a little of the providence. The little K logo is discreet.
Of course the issue for hobbits like me will be as with all ‘exotic’ brands that unless you’re a ‘perscribed shape’ it’s just an arse to buy and try knowing that the odds are it’ll not fit and have to send back.