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TECH NEWS

Katusha to launch clothing range

Professional cycling team branches out into the apparel market

Russian pro cycling team Katusha is set to launch a new range of clothing aimed at a wide section of the cycling population.

“[Our] mission is simple: to deliver the best in style and premium cycling apparel and accessories,” according to Katusha.  “Also, to become the most desired and worn brand in cities, by both men and women, performance riders, commuters and urban cyclists.

That sounds like a lofty aim, the bike clothing market being notoriously crowded already. 

Katusha clothing 2016  - 1.jpg

Katusha says the pro team riders play a central role in the development of the clothing.

“Hand in hand with Team Katusha, we are working hard to deliver the next generation of apparel and accessories, which will strongly empower riders when facing the elements,” says Katusha. 

Empower, huh? Like it.

Katusha says that it has exclusive partnerships with leading worldwide fabric specialists and unique ergonomic design features.

The clothing lineup is divided in two. First, there’s the Perf range – Perf as in performance – that’s designed “for riders who feel like chasing new horizons, pushing harder and further.

Then there’s the Urb range – Urb as in urban. This is ‘for riders who feel like discovering the city, looking for freedom,” apparently.

Let’s see it, then. Ah, there’s the catch. Katusha is keeping it under wraps until the Tour of Flanders at the start of April.

Katusha clothing 2016  - 2.jpg

In the meantime, you can get the slightest hint of what’s to come by visiting the Katusha Sports Facebook and Twitter pages. There’s also a website, www.katusha-sports.com, although it’s a holding page at the moment.

Mat has been in cycling media since 1996, on titles including BikeRadar, Total Bike, Total Mountain Bike, What Mountain Bike and Mountain Biking UK, and he has been editor of 220 Triathlon and Cycling Plus. Mat has been road.cc technical editor for over a decade, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. We send him off around the world to get all the news from launches and shows too. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run. Mat is a Cambridge graduate who did a post-grad in magazine journalism, and he is a winner of the Cycling Media Award for Specialist Online Writer. Now over 50, he's riding road and gravel bikes most days for fun and fitness rather than training for competitions.

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